Tanya Whitehead’s Post

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/gfAjH2b8 #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/dSGTTQ9m #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/gRhB_uK6 #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/e6jwuMWY #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/gSjPeyjJ #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/eAT6FeuM #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

Quick read, and a good one, on Creative Effectiveness...

Simple and effective. In this article, Jane Ostler and Polly Wyn Jones reveal 5 themes to create consumer connections from our Kantar Creative Effectiveness Awards winners. One of the key themes is the uplift of humour in advertising - The reason for this? People love to laugh. Read on: https://lnkd.in/gSdbEWkR #KantarCEA #Advertising #Digital #Marketing #CreativeEffectiveness #AI

Are your ads engaging with your audiences or are they tuning them out? ☹ 😊 At Kantar we know that ads that generate strong emotional responses and reactions are more likely to be successful, and emotion that is able to grab attention is the first step to advertising effectiveness. In fact, our analysis shows that ads that leave consumers with strong emotions are up to four times more likely to drive long-term brand equity. Check out our ad testing solutions, LINK+ and LINK AI, on Kantar Marketplace: https://lnkd.in/gcheZFeE Results are available within 15 minutes or up to 7 days depending on the creative solution best suited to your business objective. #KantarMarketplace #AdvertisingEffectiveness

👀 In the Attention Economy, every second counts – and not all ads Are created equal 👀 A recent study by Lumen & Ebiquity reveals a tough reality: with users spending just 9 minutes daily truly viewing ads amidst five hours of media consumption, capturing genuine attention is a major challenge. Here are some key points: ⏱ Declining Attention Rates: With content surging across digital platforms, the average amount of attention per ad is dropping fast, making every second count. 👁 Measuring Engagement: Eye-tracking and predictive AI reveal that only a small fraction of content actually secures audience focus. 🎯 Strategic Allocation: The balance between high-quality content and attention-focused placements is becoming essential for better ROI. In a market where attention is scarce, marketers using Creative Intelligence tools, like VideoRunRun's, can refine their creative choices to optimize every second of engagement and secure impactful impressions. 👉 How is your team adapting to this “attention economy”? #CreativeIntelligence #CreativeOptimization #AdEffectiveness https://lnkd.in/gMi7Wt7d