Soizic Sacrez’s Post

NEW IAB REPORT! Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/PkKmAi As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

The Future of Advertising: Interactivity & Engagement Immersive experiences are reshaping advertising, offering brands unprecedented opportunities to captivate audiences. From integrating brands into mobile gaming to interactive TV ads with QR codes, the possibilities are endless. Recent studies from  LG Ad Solutions, ‘The Big Shift: Wave III’, reveal the growing preference for interactive ads among CTV users: 42% prefer interactive features 71% appreciate TV ads with QR codes With 62% open to scanning QR codes and 38% likely to purchase afterward, the potential for engagement and conversion is undeniable. Ready to elevate your advertising strategy? Let's discuss how interactive ads can drive results for your brand! https://lnkd.in/gtK-8sDN #InteractiveAds #AdvertisingStrategy #CTV #Engagement #MarketingTrends

This is what digital advertising is all about - an immersive approach to finding the connection between a brand and their viewer's #heart and #soul on CTV. I hope you enjoy reading it as much as we enjoyed writing it. https://lnkd.in/eh6PwCCD

🚀 Exciting Developments in the Entertainment Industry! 🎬 The Over-the-Top (OTT) Content Market is poised to reach a phenomenal USD 551.75 billion with a compelling 17.9% CAGR by 2030, as per the latest report by Market Research Future (MRFR)! Know More: https://lnkd.in/d9uSz54q As the world of entertainment continues to undergo rapid transformation, the demand for OTT content has surged, reshaping the way audiences consume media. This report delves into the projected growth and immense potential of the OTT content market, offering valuable insights for industry professionals and enthusiasts. Key Highlights from the Report: 📺 Market Projection: The projected value of USD 551.75 billion underscores the unprecedented growth and evolution of OTT content, signifying a monumental shift in audience preferences and consumption habits. 📈 Impressive CAGR: With a robust 17.9% CAGR, the market is on track for substantial expansion, reflecting the increasing significance of OTT platforms in the global entertainment landscape. 🌍 Changing Dynamics: The report sheds light on the evolving dynamics of media consumption, highlighting the pivotal role of OTT content in catering to diverse audience preferences and behaviors. This report serves as a valuable resource for media professionals, content creators, and industry stakeholders seeking to understand and capitalize on the burgeoning opportunities within the OTT content market. As professionals in the entertainment industry, it's essential for us to stay attuned to the evolving landscape of media consumption and adapt to the changing needs of our audiences. The projected growth of the OTT content market presents an exciting opportunity for innovation and creativity in content creation and distribution. Let's leverage this momentum to drive meaningful progress in the realm of digital entertainment and continue to elevate the standards of engaging, diverse, and immersive content for audiences worldwide. For comprehensive insights, I encourage you to explore the full report by Market Research Future (MRFR) using the link provided. Let's embark on this journey of redefining entertainment experiences and shaping the future of OTT content together! 🌐🎥 #OTTContent #MediaIndustry #Innovation #MRFRReport

📺 The future of CTV ads is here! With 30% of viewers using phones to scan QR codes during shows, features like QR overlays & gamified experiences are creating immersive, cross-platform engagement. Real-time interaction = stronger brand loyalty. 🌟 Read: https://buff.ly/40bCvt6

🎬 Holiday Movie Magic: A Prime Opportunity for CTV Campaigns 🎄🍿 The holiday season delivers unmatched engagement in movie viewership, with Q4 showing a +9% increase in movie pageviews compared to Q3. Powered by insights from Teads Media Barometer, which draws data from 3,000+ premium content partners and advanced contextual intelligence, we can uncover how Iconic Christmas titles like Home Alone and Elf drive audience excitement, peaking in December as holiday traditions bring families together. Why It Matters: Leveraging CTV campaigns—ranging from CTV Native homepage units to immersive CTV video—ensures your brand captures attention during key holiday moments when audiences are most engaged. Discover how Teads Media Barometer, now available in Teads Ad Manager, empowers your campaigns by revealing who engages, when, and where readers are most active >> https://hubs.li/Q02XDczl0 #Holiday2024 #CTVAdvertising #ChristmasMovies #MarketingTrends #Data

📈🚀 CTV Growth: November 2024 vs. November 2023! 📺✨ We’re excited to share that our Connected TV (CTV) initiatives have driven incredible growth this November 2024 compared to November 2023! 🌟 🌍 Key CTV Trends: Enhanced User Experience: Smarter interfaces and faster internet keep viewers engaged longer. Interactive Content: Personalized and engaging ads are capturing global audiences. Increased Accessibility: Affordable smart TVs are making CTV accessible to more households. Engaging the Younger Generation: Younger audiences are increasingly favoring CTV for its interactive and on-demand content, driving higher engagement and loyalty. 📱👦👧 💰 Ad Spend Soars: Ad spending on CTV has skyrocketed, reflecting advertisers’ growing confidence in this powerful platform. 📊💸 Businesses are investing more in CTV to reach engaged, tech-savvy audiences effectively.

Disney's New Advertising Strategy: Shoppable Advergaming 🎮📺 Disney is innovating in the advertising space by integrating shoppable advergaming into its Connected TV (CTV) strategy. This new approach aims to enhance viewer engagement and drive direct sales through interactive and gamified ads. 🔹 Key Highlights: - Interactive Experience: Shoppable advergaming allows viewers to interact with ads, creating a more immersive experience. - Direct Purchases: Viewers can make purchases directly from their TV screens, blending entertainment with e-commerce. - Enhanced Engagement: This strategy aims to capture and retain audience attention more effectively than traditional ads. 🔹 Industry Implications: - Ad Evolution: This move signals a shift towards more interactive and engaging advertising formats in the CTV space. - Consumer Behavior: As viewers become accustomed to interactive content, brands may need to innovate to meet these new expectations. - E-commerce Integration: The blend of entertainment and shopping could set a precedent for future advertising strategies across various platforms. Stay informed on how these trends might shape the future of advertising and consumer engagement. 🔗 Read more: https://lnkd.in/gBWFSNkT #Advertising #DigitalMarketing #CTV #Innovation #EnigmaticGroup #ThoughtLeadership #AdTech #Ecommerce

Exciting News from YouTube! 🎥 YouTube has just rolled out new interactive ad formats featuring clickable elements and immersive experiences. These updates are set to revolutionize how advertisers engage with viewers, making ads more interactive and impactful than ever before. Ready to make your ads more interactive and impactful? Check out the latest features and elevate your campaign strategy! 💡 #YouTubeAds #DigitalMarketing #MarketingTrends

Interactive Ads in OTT and CTV: The Future of Viewer Engagement In today's on-demand world, viewers crave experiences that are not just passive but interactive and personalized. This shift is propelling the rise of interactive ads on OTT and CTV platforms, transforming how brands connect with audiences. Imagine watching your favorite streaming show and being able to: 1. Click on a product featured in a scene to learn more or make a purchase. 2. Vote on plot developments or character decisions in real-time. 3. Unlock exclusive content or offers by engaging with an ad. These interactive elements not only enhance the viewer's experience but also provide brands with valuable engagement metrics and higher conversion rates. Studies have shown that interactive ads can boost viewer engagement by up to 300% compared to traditional ads. Why are interactive ads game-changers? 1. Enhanced Engagement: They turn passive viewing into an active experience. 2. Personalization: Ads can be tailored based on viewer preferences and behaviors. 3. Measurable Impact: Brands gain deeper insights through real-time analytics on viewer interactions. As technology continues to evolve, the line between content and advertising blurs, offering exciting possibilities for storytelling and brand integration. I'm curious to hear your thoughts: #OTT #CTV #InteractiveAds #DigitalMarketing #ViewerEngagement #AdvertisingInnovation #anantadi