SusHi Tech Tokyo 2025 on May 8-10’s Post

Why Global Startups Should Look at Japan Now Japan has long aspired to become Asia’s leading startup hub, but despite ambitious government targets—such as nurturing 100,000 startups and 100 unicorns by 2028—it still lags behind regional competitors. However, recent developments indicate that Japan is steadily laying the groundwork for global startups to enter and thrive in its market. As highlighted by 大場 優, head of BLOCK71 Japan, one of the key challenges is that many global startups do not prioritize Japan as a key expansion market. Cultural and language barriers, slower decision-making processes, and Japan’s traditionally cautious investment landscape have been hurdles. However, those who take a closer look will find immense opportunities. The landscape is evolving. Cities across Japan—from Tokyo and Osaka to Nagoya and even regional prefectures—are rolling out incentives, one-stop business support, and corporate partnerships aimed at foreign entrepreneurs. Tokyo’s SusHi Tech Tokyo 2025 on May 8-10 and Expo 2025 Osaka are among the platforms that provide direct access to Japan’s deep technological expertise, corporate networks, and funding opportunities. For startups considering Japan, there has never been a better time. Adapt was launched precisely to support global startups navigating these challenges—because we know firsthand that Japan’s market, while complex, is rich with possibilities. With initiatives like tax incentives for fintech firms in Osaka, corporate-backed innovation hubs like Nagoya’s Station Ai, and the entry of incubators like Block 71 Japan, Japan is making a concerted push to integrate into the global startup ecosystem. Japan is not just a market; it’s a partner in scaling innovative solutions worldwide. The world’s fourth-largest economy offers a testbed for robotics, healthcare, and deep-tech solutions, and its cultural influence remains an untapped asset for sectors like entertainment and Web3. For startups looking to expand globally, connect with top-tier corporate partners, and access a highly sophisticated market, Japan should be part of the conversation. Those who engage now will be well-positioned for long-term success.