A recent case concerned the use of the word “shorts” by Google in relation to its YouTube Shorts service, a short-form videos section of the online video-sharing platform YouTube, and trade mark infringement and passing off claims in relation thereto issued by SHORTS INTERNATIONAL LIMITED. This case demonstrates the difficulties associated with enforcing marks with low or weak distinctive character. It also serves as a reminder to consider the validity (and scope) of earlier trade mark rights before bringing infringement proceedings, especially the context and meaning of words within a specific industry. Hannah Cramp explains more... https://lnkd.in/e9RnNxz4
Great article - worth a read.
Worth a short part of your day to read
More fascinating explorations of the weirdnesses of trademark dusputes!
A short (and worthwhile) read about Shorts!
Very clear Hannah - thank you!
An interesting case, thanks Hannah!
IA Director | IP Lawyer | Music Fanatic | DJ | Father
2wNot every short story has a happy ending... especially when it involves short-sighted litigation!