Stephanie Nerby’s Post

🔥 Political CTV ad spend is ramping up as we near the election. Madhive's VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." Read more here:

For a targeted ad to reach you can sometimes be more impressive than magic. It's called programmatic advertising. While programmatic began primarily as digital display advertising, you can now find it anywhere with an internet connection. Find out more in our new course, Programmatic 101: https://bit.ly/4ewCqop #TheTradeDeskEdge

Nextdoor is in the news! Check out eMarketer’s recent coverage on why Nextdoor is perfectly positioned for hyper-local advertising at scale. "The platform’s ability to penetrate 99% of US neighborhoods positions it uniquely for hyper-local advertising at scale, making it a valuable asset for marketers looking for targeted ad placements.” - eMarketer Check out the full article.

Nextdoor is in the news! Check out eMarketer’s recent coverage on why Nextdoor is perfectly positioned for hyper-local advertising at scale. “The platform’s ability to penetrate 99% of US neighborhoods positions it uniquely for hyper-local advertising at scale, making it a valuable asset for marketers looking for targeted ad placements.” - eMarketer Check out the full article here: https://lnkd.in/gUB9mv8X

What's next for programmatic advertising? 💡 Discover forecasts up to 2025, the impact of cookie deprecation on global ad spending, and insights on device-specific trends with StackAdapt and EMARKETER.

What's next for programmatic advertising? 💡 Discover forecasts up to 2025, the impact of cookie deprecation on global ad spending, and insights on device-specific trends with StackAdapt and EMARKETER.

Nextdoor is in the news! Check out eMarketer’s recent coverage on why Nextdoor is perfectly positioned for hyper-local advertising at scale. “The platform’s ability to penetrate 99% of US neighborhoods positions it uniquely for hyper-local advertising at scale, making it a valuable asset for marketers looking for targeted ad placements.” - eMarketer Check out the full article here: https://lnkd.in/gzwQWeEf

Today is National Data Privacy Day! Data privacy is an ongoing challenge for advertisers, as the desire for personalized targeting & messaging sometimes bumps up against increasing regulation. Let's look at one channel in particular. These tips for privacy-proofing your CTV marketing strategy have been updated just in time for 2025: https://lnkd.in/gK2JkxmE #dataprivacy #dataanalysis #ctv #digitaladvertising #digitalmarketing

The AdTech word of the day is … RON! RON (Run-of-Network) refers to the scheduling of internet advertising where an ad network places ads across its site inventory at its discretion. This method ensures wide coverage and helps advertisers reach diverse audiences across multiple websites in the network. Curious to know more about how RON works? See the full definition here: https://lnkd.in/eCq2i4Dg #AdTech #DigitalAdvertising #VideoAds

Nextdoor is in the news! Check out eMarketer’s recent coverage on why Nextdoor is perfectly positioned for hyper-local advertising at scale. “The platform’s ability to penetrate 99% of US neighborhoods positions it uniquely for hyper-local advertising at scale, making it a valuable asset for marketers looking for targeted ad placements.” - eMarketerCheck out the full article here: https://lnkd.in/eAsBsWRs