CEO and founder at Martheart FS | Directeur Associé en charge du secteur FIG à la Financière des Ternes I Professor in Entrepreneurship at IE University I
🎙️ In this Lenny's newsletter episode, we dive deep into the essentials of building a successful marketplace business. 🏗️ 🔑 Key Takeaway: Start by achieving product-market fit for the hardest (aka most valuable) side of your marketplace. #ProTip: Identify which side is most challenging and grow it first! 💡 Next Step: Focus on liquidity—the efficiency in matching supply and demand. High liquidity = better user experience and higher retention. 🚀 A simple metric to track this is your fill rate—the percentage of demand that turns into transactions. The higher, the better! #MarketplaceGrowth 💥 Is a marketplace the right model for your idea? Look for: High fragmentation on both sides Uniform set of needs Significant barriers in matchmaking or transaction creation ⚠️ Why Marketplaces Fail: Not maintaining quality control Failing to achieve liquidity 🛑 Neglecting one side of the marketplace for too long 🙌 Pro Tip: Leverage your most engaged users to onboard new ones! 🏅 Example: Lyft’s mentor program paid top drivers to train new drivers, resulting in better retention and lower turnover. #RetentionHack #CommunityBuilding 🇪🇺 vs. 🇺🇸 Product Management Insights: In Europe, job security often trumps autonomy, leading to more control from management. In contrast, U.S. companies emphasize equity and ownership, giving teams more freedom. If you're operating in Europe and want to adopt the U.S. approach, focus on education around equity and creating a culture of ownership and accountability. #GlobalPerspective #ProductManagement Tune in for more actionable insights on building and scaling your marketplace! 🎧 #PodcastHighlights #GrowthHacks https://lnkd.in/ddweqdTA
