Southern Starr Promotions: In-depth analytics for your marketing strategy

📈 In-depth analytics are crucial to understand the success or failure of your strategy! 💡 At Southern Starr Promotions, we provide monthly detailed analytics and make necessary modifications to ensure our clients' success. #MarketingStrategy #DataDrivenDecisions #ConstantImprovement 🚀

If you ask any CMO worth their salt which things really make a difference to their team and business performance, you’ll usually get a list that includes some or all of the following: 1. The culture within my team, and their partners inside and outside the business 2. How well we understand the world our customers live in and the role our brand plays in their lives 3. The respect and appreciation the rest of the business has for marketing 4. Our ability to connect marketing and brand levers into other areas of the business beyond our control 5. How capable and creative we are and how quickly we can upskill when we need to 6. The capacity we have to do the things we need to do… …and how accepted it is for us to say no to stuff. #marketingweek #KPI #Metrics #MetricsVsKPIs #KPIs #Numbers #Datadriven #Dashboards

"At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between #brand and #performancemarketing. As marketers, we’ve become increasingly #datadriven, prioritizing short-term gains and measurable results. But what happens when we over-focus on performance #marketing at the cost of brand-building? Key data shared during the panel revealed that companies who lean too heavily into performance marketing (at the expense of brand-building) actually perform worse 80% of the time. This is because brand equity creates a tailwind for performance marketing, strengthening every downstream effort. Another major theme from the panel was the #performance bias many brands suffer from. When marketers focus solely on immediate returns, they tend to rely on siloed metrics like #ROAS or last-click attribution. The problem? These metrics can be misleading. A full 30% of #paidsearch results are influenced by upper-funnel marketing efforts, according to WARC, but because we tend to measure these channels in isolation, we underestimate the full impact of brand #advertising." Ready to rethink your approach? It’s time to integrate brand and performance for maximum impact. Thank you for the share Maggie Anzardo!

It’s time to integrate brand and performance marketing for maximum impact! Focus on the long term game versus short term wins. Interesting read from the Mediapost.com article below. #marketing #brandmanagement #performancemarketing #metrics

There are many relevant takeaways to be gained from this @warc report. I would like to thank all the colleagues who contributed. #warc #strategy

James Bayes shares some pretty helpful insights as to why we need to stop viewing both upper and lower funnel in silos - instead go full funnel by integrating brand-building and performance metrics for more effective engagement at every stage 👀 Mumbrella https://lnkd.in/g8RVRyt6

Cross-channel KPIs and measurement capabilities should be a top priority. To find the right mix of brand and performance marketing, base your decisions on hard data and strategic considerations, not just perceptions. Get a clear picture of your media effectiveness across the entire funnel for the best results. Read the article from Nielsen here: https://bit.ly/4ee1jFe #MarketingStrategy #DataDriven #MediaEffectiveness #BrandPerformance #CrossChannelSuccess

🎨 + 📊 = 💡 The Perfect Marketing Formula In today’s fast-paced digital world, marketing isn’t just about having a great idea—it’s about combining creative flair with the power of data. 💡 Creativity captures attention. 📊 Data keeps it relevant. From personalisation to storytelling, finding the sweet spot between these two forces is the key to unlocking your brand’s full potential. Curious about how this balance drives real results? Check out this article to dive deeper https://lnkd.in/gRUCzZtG Let’s talk about your take—how do you combine creativity and data in your marketing? Share your thoughts below! 👇 #MarketingStrategy #CreativityAndData #DigitalMarketing

🚀 Let’s break down “performance marketing" by understanding how various touch points work together in the marketing funnel. Unlock new levels of efficiency and success in your campaigns. https://lnkd.in/gJRrUH2R #DigitalGrowth #MarketingFuture #DigitalCampaigns