If your campaign failed, don’t just ask “What didn’t work?” ✅ Ask: “Who were we actually talking to?” It’s easy to retroactively blame the channel, the creative, or the offer. But sometimes… the audience was off from the start. Here’s a quick gut check before your next campaign: - Did we validate this idea outside of our team? - Does our messaging match our internal copy doc — or *their language*? - Did we build this based on what we think is cool... or what our audience *actually engages with*? Creative doesn’t exist in a vacuum. It lives in the context of who you’re trying to reach. Nail the who, and everything else gets easier.
