🚀 Jen Spencer took the stage at today’s Pavilion CMO Summit in NYC, sharing her vision on "Mastering the Full Customer Lifecycle—A Deep Dive into Marketing's Impact." For those who couldn't attend, here's a slice of the expertise you missed: 1️⃣ Lifecycle Marketing is not a funnel, it's a flywheel: Jen underscored the shift from a linear approach to a dynamic, customer-centric model. A flywheel puts the customer at the center of every marketing strategy, creating momentum and sustainable growth. 2️⃣ Data-Driven Decisions Lead to Resilient Growth: Jen highlighted how leveraging data across customer touchpoints not only personalizes the experience but also significantly improves ROI across marketing campaigns. 3️⃣ Integrated Tech Stack is Key: Integration isn’t just a buzzword; it’s the backbone of effective lifecycle marketing. Jen shared how a unified tech stack creates a seamless customer journey, from the first click to the last interaction. Let's keep the conversation going! If you’re looking to amplify your lifecycle marketing or curious about integrating your tech stack for better ROI, reach out to us. SmartBug is all about driving resilient growth across your entire customer lifecycle. Let’s get in touch 👉 https://hubs.ly/Q02tmnnC0 #Pavilion #CMOSummit #SmartBug #LifecycleMarketing #GrowthStrategy #MarketingROI #AllSystemsGrow
SmartBug Media’s Post
More Relevant Posts
-
Unlock your brand's full potential with data-driven strategies! 📊 Maximize ROI and achieve impactful results through smarter decision-making. At LaunchSmart, we help you maximize your marketing ROI with precise, data-driven tactics. By analyzing real-time metrics and customer behavior, we fine-tune your campaigns for the best outcomes. Whether it’s boosting engagement or driving conversions, our strategies ensure you get the most out of every investment. Ready to elevate your brand’s performance? Let’s connect and make data work for you! #datadrivendecisions #maximizeROI #digitalmarketing #strategictactics #growthhacking #launchsmart
To view or add a comment, sign in
-
-
Empowering Marketing Insights! Attended the Marketing Conclave, where industry thought leaders shared cutting-edge strategies and innovative approaches to drive business growth. Key takeaways: - Leveraging data-driven marketing for informed decisions - The power of storytelling in brand building - Harnessing digital transformation for customer engagement - Building resilient brands in uncertain times Inspiring discussions, valuable connections, and actionable insights - a truly enriching experience! #MarketingConclave #MarketingStrategy #BrandBuilding #myexperienceisme24
To view or add a comment, sign in
-
-
MarTech (Marketing Technology) encompasses diverse areas to enable more efficient, targeted, and impactful marketing and growth strategies - helping businesses achieve better: 👉 Customer Engagement 👉 Growth 👉 Loyalty 👉 Customer satisfaction Here are four compelling reasons why CMOs and marketing leaders should care about MarTech: 1. Boosts efficiency 2. Enables data-driven strategies 3. Enhances customer engagement 4. Supports scalability and flexibility These points highlight how MarTech is key for modern marketing success - it's a question about your overall competitiveness to get Martech right... --------------------------------------------------------------------------------- We are a proud sponsor of the Martech event, taking place in Stockholm 26/9 - Grand Hotel and by Bonnier News 💫 Eager to participate at the event? Please ping me personally for agenda and invite💫 #martech #growth #digitaltransformation
To view or add a comment, sign in
-
-
Is fragmented data holding your business back? A unified identity approach helps merge data across touchpoints for insights that drive engagement. Download the whitepaper to discover how Epsilon empowers marketers to eliminate data silos and power effective cross-channel campaigns, maximising ROI - https://lnkd.in/dSdcAsph #Epsilon #CustomerExperience #UnifiedIdentity #DataDrivenMarketing
To view or add a comment, sign in
-
Transform Your Marketing Strategy with Envision’s Performance Marketing! 🤩 Discover the power of personalized experiences, scalable growth, and data-backed insights. Learn how to achieve real results, enhance customer interactions, and outshine the competition. Elevate your marketing game and unlock success with Envision! ✨🚀 #PerformanceMarketing #DigitalMarketing #EnvisionXperts #MarketingStrategy #DataDriven #ScalableGrowth #CustomerExperience #MarketingSuccess #BusinessGrowth #MarketingTips
To view or add a comment, sign in
-
🤔 Did you know that 57% of customers across all generations now prefer engaging with companies through digital channels? 🌐 We’re here to help you enhance and accelerate your online interactions with customers. 💜 Reach out to us at [email protected] to discover how we can assist you. #DigitalChannels #CustomerEngagement #CustomerExperience #BusinessBoost
To view or add a comment, sign in
-
A few years back, we saw a client struggle to keep pace with digital transformation. 🤯 They felt stuck, until they embraced continuous innovation. 🚀 We helped them listen to customer feedback, which sparked new ideas. This led to a revamped online presence that resonated with their audience. 🎉 Your move? Start by leveraging customer reviews to inform your innovation strategy. It's a game-changer! 💡 Ready to innovate? Share your thoughts or contact us! 📲 #Innovation #CustomerFeedback #BusinessGrowth #GoogleReviews #OnlineReputation #CustomerFeedback #BusinessGrowth #CustomerReviews #SmallBusinessGrowth #LocalBusiness #FeedbackManagement #OnlineReputation #ReviewGeneration #CustomerEngagement #SocialProof #BusinessTools #MarketingAutomation
To view or add a comment, sign in
-
-
Stay ahead of the curve with the top 5 digital marketing trends for 2024! From AI-driven marketing to personalized customer experiences, these trends are set to reshape the digital landscape. Embrace these insights to drive your business growth and stay competitive. Read more to discover how you can leverage these trends for success. #Canadabpo #DigitalMarketing #MarketingTrends #BusinessGrowth #2024Trends #MarketingStrategy #Innovation
To view or add a comment, sign in
-
-
Are your marketing campaigns in sync with your customers? 🔗 👉 Find out how upcoming innovative features in Adobe’s customer journey management solutions will help you connect with consumers and deliver more personalization: https://ow.ly/tlZl30sGMZa
Personalization at scale at the intersection of marketing and consumer journeys
business.adobe.com
To view or add a comment, sign in
-
Ever launched a fantastic product, only to hear crickets? Silence from your audience is a GTM team's worst nightmare. But fear not! I wrote this article for everyone around the business to understand the customer journey, your secret weapon for crafting a winning Go-To-Market (GTM) strategy. Here's a sneak peek: 🛣 How to understand the customer journey (it's more than just stages!) The benefits of a customer-centric GTM strategy (think higher conversion rates & happier customers!) 🛣 How a customer-centric approach benefits EVERYONE on your team, not just marketing Intrigued? Head over to the full article to learn more: https://lnkd.in/de9PMyy4 #GTM #CustomerJourney #MarketingStrategy #SalesEnablement #CustomerExperience #latinasintech #marketing #business #businessoperations P.S. What are your biggest challenges when it comes to crafting a GTM strategy? Share your thoughts in the comments below!
Understanding the Customer Journey: A Practical Guide for Non-Marketing Professionals in GTM…
medium.com
To view or add a comment, sign in
Thank you for speaking, Jen Spencer! Amazing & insightful session