SmartBug Media’s Post

🚀 Jen Spencer took the stage at today’s Pavilion CMO Summit in NYC, sharing her vision on "Mastering the Full Customer Lifecycle—A Deep Dive into Marketing's Impact." For those who couldn't attend, here's a slice of the expertise you missed: 1️⃣ Lifecycle Marketing is not a funnel, it's a flywheel: Jen underscored the shift from a linear approach to a dynamic, customer-centric model. A flywheel puts the customer at the center of every marketing strategy, creating momentum and sustainable growth. 2️⃣ Data-Driven Decisions Lead to Resilient Growth: Jen highlighted how leveraging data across customer touchpoints not only personalizes the experience but also significantly improves ROI across marketing campaigns. 3️⃣ Integrated Tech Stack is Key: Integration isn’t just a buzzword; it’s the backbone of effective lifecycle marketing. Jen shared how a unified tech stack creates a seamless customer journey, from the first click to the last interaction. Let's keep the conversation going! If you’re looking to amplify your lifecycle marketing or curious about integrating your tech stack for better ROI, reach out to us. SmartBug is all about driving resilient growth across your entire customer lifecycle. Let’s get in touch 👉 https://hubs.ly/Q02tmnnC0 #Pavilion #CMOSummit #SmartBug #LifecycleMarketing #GrowthStrategy #MarketingROI #AllSystemsGrow

  • SmartBug CEO, Jen Spencer speaking at Pavilion CMO Summit in New York City

Thank you for speaking, Jen Spencer! Amazing & insightful session

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