Simon Smith’s Post

Leaked OpenAI slide deck reveals how it's wooing publishers.According to Adweek, https://lnkd.in/eJMFg3Gv

This is going to get very interesting. Leaked OpenAI deck about the Preferred Publisher Program (PPP) Priority Placement Financial Payouts Questionable "scraping" methodology And more.... https://lnkd.in/enz6e7ds

Tow Center analysis finds that publishers face the risk of their content being misattributed or misrepresented regardless of whether or not they allow OpenAI’s crawlers. https://lnkd.in/dCFfrDV6

There are pieces we write that have industry-wide implications and this latest analysis about FT’s licensing deal with OpenAI is one of them. For that reason, I’m sharing it today with the broader industry. https://lnkd.in/gWMg7-EC

Day #4 of what's happening in the #AI and #Data work? Perplexity has announced 12 more publishing partners (aka deals that they have signed) to scrape and bring into their publisher program. This means you might get less hallucinations when you prompt the LLM and ask for information that's more recent. Maybe. This is what publishers will get: "Announced in July, the program allows publishers to share in advertising revenue while providing access to Perplexity’s APIs and developer support." But, what happens if Perplexity and other LLMs don't make any money off of prompt results or advertising? What happens if they don't share their revenue and profits? The last time startups became BIG tech publishers were duped and told their content isn't worth much. Are you sure you want to trust this cycle again? #truth #actionsspeaklouderthanwords https://lnkd.in/e3z_2CfQ?

Interesting updates from OpenAI's new Preferred Publisher Program (PPP): Strategic Partnerships: OpenAI is teaming up with top-tier publishers to boost their content visibility and engagement. Innovative Compensation: A dual compensation model offers publishers fixed payments plus bonuses based on how much users interact with their content. Future Horizons: These moves could hint at OpenAI's near term plans to compete in search, and a pontential new business model online. More here:

Another dynamic paywall success story! 👏 Business Insider saw a 75% boost in conversions and a 300% increase in registrations using an AI-powered paywall strategy. Their impressive results were recently highlighted in Digiday! If you're ready to explore how AI can elevate your paywall and drive more revenue, let's connect ➡ https://shorturl.at/T1Ltf

Just to clearly set this out: Google is using the access to publisher content which outlets have no choice but to give it – thanks to the gatekeeper position it holds in connecting publishers with audiences – to create a service which directly substitutes the use of their content and products. And then it is monetising that service through advertising, likely at the further expense of the same publishers and content creators. All without authorisation or payment. As well as being an injustice this is surely an abuse of market power. Sobering read via Press Gazette on the latest tech-enabled threat to journalism and media.

Apparently 40% of news content at any given time is marked unsafe for brands, so publishers lose lots of advertising revenue. But it is baffling how primitive the tools are that mark content as unsafe in this AI age! Examples: 1. The Post’s crossword page was blocked by advertisers’ technology seven times during a weekslong period in October because it was labeled as politics, news and natural disaster-related material. The thunderstorm story was cut off from ad revenue when a sentence about “flashing and pealing volleys from the artillery of the atmosphere” triggered a warning that it was too much like an “arms and ammunition” story 2. A ranking of the best brownie recipes: As for the brownies, a reference to research from “grocery, drug, mass-market” and other retailers was automatically flagged by advertisers for containing the word “drug.” Source: WSJ This feels like the early days of search when ranking was based on the number of occurrences of a word, until Google came along 🙂 #advertising #ecommerce #brands

OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with The Associated Press. It has since inked public partnerships with Axel Springer, The Financial Times, Le Monde, PRISA and Dotdash Meredith, although it has declined to share the specifics of any of its deals. The Preferred Publisher Program has five primary components, according to the deck. First, it is available only to “select, high-quality editorial partners,” and its purpose is to help ChatGPT users more easily discover and engage with publishers’ brands and content. Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers. The financial incentives participating publishers can expect to receive are grouped into two buckets: guaranteed value and variable value. In return for these payments, OpenAI would gain two benefits. It would have the ability to train on a publisher’s content and the license to display that information in ChatGPT products, complete with attribution and links. It would also get to announce the publisher as a preferred partner and work with them to build out these experiences. #openai #genai #partnerships #data #tech https://lnkd.in/gMb-Vshr