Simon Atkinson’s Post

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Chief Knowledge Officer at Ipsos

NEW 32-country Ipsos Cost of Living Monitor. Here are 5 Things to Know from the Britain results: (1) INFLATION: 6% of us say rates are already back to normal. 27% out expect it will be in the next year. But 68% say it will be longer than that, if ever As Ben Page notes in his intro: "the legacy of high inflation over the past few years is that an expectation of price rises is now hard-wired into the public consciousness". (2): COVID HANGOVER: 28% of Brits say they're feeling better off than before the pandemic; 42% say they are not (3): JUST ABOUT GETTING BY? 36% of Britons use this term to describe their current situation; 45% say they're comfortable/doing OK and 18% are finding it difficult (4): COULD BE WORSE? 24% of Brits say the country is currently in recession, well below the 32-country average, which is 42% (5): PUBLIC SERVICES: Brits favour "increasing spending on public services even if it means I personally pay more in taxes" over "cut the taxes I pay personally even if it means spending less on public services" by a 35% to 26% margin. We are one of just five countries in this camp. The others are Indonesia, Ireland, Netherlands and Sweden Top research by Jamie Stinson and Mike Clemence, now in its 7th edition. Take a look at your country's scores here https://lnkd.in/eAecxuvs

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