Siamac Alexander Rahnavard’s Post

The line between DOOH and CTV advertising is increasingly blurring, with advertisers now investing in small-screen formats at gas stations, bars, and transit locations to reach consumers in contextually relevant locations. If you're not currently leveraging DOOH, you may want to rethink your strategy. #CTV #OOH #AdSpend

In the race to capture consumer attention, it's crucial to differentiate between CTV and venue-based streaming. Many advertisers are often misled, expecting ads in living rooms while actually reaching bar or restaurant patrons. This misclassification has caused frustration, but it holds a much bigger opportunity. Venue-based streaming, when clearly categorized and understood, holds unique power. Imagine reaching consumers in a "commerce mindset" while they're out shopping or dining. This is why the terminology TV-out-of-home depicts the immense potential of this medium. With the precision targeting of CTV and the reach and scale of OOH, TVOOH targets your audience when and where it matters most. #OOH #outofhome #DOOH #digitaladvertising #programmatic

"The line between #digital out of home (DOOH) and #CTVadvertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between. #DOOH ad spend in the US will grow by 11.2% this year to reach $3.20 billion, per our March 2024 forecast. DOOH is increasing its share of #OOH as advertisers flock toward video and programmatic formats, including #TVOOH.

Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising are merging, combining the targeting capabilities of CTV with the contextual relevance of DOOH to unlock new opportunities for marketers. As this space continues to evolve, advertisers are investing in innovative ways to reach audiences outside the home — from gas stations to bars, and everywhere in between. #ctv #dooh #video #streaming

By delving deeper into the CTV marketplace, I'm learning a great deal about the good, the bad, and the ugly of the programmatic world that exists outside of DOOH. While the programmatic DOOH space is much smaller than traditional digital channels (i.e. web, mobile, social, video), we don't have SPO (supply path optimization) issues; nor need to worry about blackbox resellers adding uneccessary hops to the supply chain. The hard reality is that there are a lot of land mines for DOOH publishers to avoid in trying to access CTV and digital video demand via omni-channel SSPs. If we can succeed in doing it the right way, with direct support from the likes of Magnite, Equativ , OpenX, FreeWheel, and PubMatic, we can add meaningful spend to the DOOH channel. The CTV OOH and Streaming OOH markets cannot be built on "accidental" spend and resellers packaging up DOOH networks in non-transparent, CTV PMPs for cheap reach. This is short-term, ephemeral spend at the best; and a recipe for networks being blacklisted by DSPs at the worst. There needs to be intentionality in the digital video campaign spend finding DOOH inventory, whether coming from CTV, outstream, or instream media budgets. If we can make this happen in real and meaningful ways, the entirety of the DOOH ecosystem will benefit.

Connected TV is an ideal channel to bring brand & performance marketing together. The opportunity to connect 1PD into such a high impact environment in customers living room's is why many in retail media are also getting so excited about the channel. The challenge is as soon as something becomes measurable the rules of the game change and a branding channel can then be judged side by side with low funnel channels. Great example here of a brand (FatFace) who got the balance just right and were able to take a longer view of CTVs impact across both their website and in-store properties. https://lnkd.in/eSSq-Fke #digital #retailmedia

Netflix Roku Advertising Tubi now DIRECTV Advertising - seems we have a gold rush on advertising to FAST, AvoD and traditional. I estimated a average of 11.2 million “breaks” are required for Nth America each day to fulfilll all the Platforms, this is an average of 4 “in-title” breaks and if you average 2 min AdPods … that’s a lot of content to fill, track and hope for ROI. The reason I built BlimeyAI LTD - upload the Commercial and via 8 Bespoke Apache 2.0 Algorithms match at a segmental level - oh yeah via AI. Last thing we need is repeatable commercials that can disrupt program and storytelling.

Unlocking the Power of CTV Advertising: Navigating Identity Challenges 🚀 The rise of Connected TV (CTV) is revolutionizing advertising. 68% of UK households now enjoy subscription-based and ad-supported streaming services. 💰 CTV ad spend is projected to nearly double to £2.94 billion by 2028. However, the fragmented nature of CTV presents unique challenges in identity and measurement. Advertisers must adapt to new standards and leverage advanced technologies. By integrating rich data and innovative tools, brands can achieve precise targeting and seamless omnichannel strategies. Embrace the future of advertising with CTV – where technology meets creativity to deliver impactful, measurable results.

"Venue-based DOOH streaming is distinct and requires its own marketplace to fully realize its potential" Definitely looking forward to seeing how this evolves as more clarity is needed and certainly do not need to be trying to draw from CTV spends here. The venue based audience has a completely different context than CTV and should be targeted/utilized very differently. Love the lean into Retail Media Networks and in store DOOH which seems like it may help pave the way for broader adoption of measurement and attribution through DOOH. Great time for this space :) #DOOH #OUTFRONTMedia

Join ElementalTV’s Chief Revenue Officer, Albert Y. & Chief Strategy Officer, Shafi Mustafa on May 29th for a deep dive into how publishers can better understand their audiences from a media buyer’s perspective. Delve into the key concepts of supply addressability, inventory merchandising, and empowering #publishers to sell their audiences effectively at scale for this special OTT.X Webinar on May 29th. If you’re a #CTV publisher, you don't want to miss this opportunity to explore the tools & techniques for effectively merchandizing inventory and driving revenue growth. Click the link for details and don't forget to register! #connectedtv #streamingtv #avod #fasttv #adtechnology #digitaladvertising #ctvadvertising