Shreyas Webmedia Solutions Pvt. Ltd.’s Post

10 Best Practices to Run a Successful Google Ads Campaign in the UAE 1. Understand Your Target Audience. 2. Localize Your Campaigns. 3. Utilize Geo-Targeting (Detailed UAE Targeted Locations Guide). And 7 more.. https://lnkd.in/gKeQWb6T

Dubai’s digital marketing landscape is rapidly evolving, driven by a tech-savvy population and a strong emphasis on innovation. With a growing number of businesses embracing digital transformation, the city has become a hub for cutting-edge strategies in SEO, social media marketing, content marketing, and paid advertising. From luxury brands to start-ups, companies are leveraging platforms like Instagram, LinkedIn, and Google Ads to reach local and global audiences. With the UAE’s high internet penetration and a focus on mobile-first strategies, personalization and data-driven marketing have taken center stage. Additionally, the rise of e-commerce, influencer marketing, and video content reflects Dubai’s dynamic, fast-paced environment. The city’s unique positioning as a business and tech hub means that digital marketing professionals must stay ahead of global trends while catering to the specific cultural and economic needs of the region. Dubai offers endless opportunities for digital marketers to create impactful campaigns that resonate with diverse, affluent, and tech-forward audiences.

Why Personalization is Key to Digital Marketing Success in Dubai 🚀 Discover how tailored content and strategies can help businesses connect with Dubai's diverse and tech-savvy audience. https://lnkd.in/dGXghqQ4

As professionals in the advertising industry, Meta, Google, and TikTok are the mainstream platforms we are most familiar with.  However, with the development of the industry, the cost of traffic has been rising steadily.  ❓ The question is, are there new platforms that could provide a second growth curve for our business?  ✉️ The answer is yes. Allow me to introduce Bigo Ads as a potential solution. What is Bigo?  BIGO engage with potential customers in Social Scenes.  imo and Likee are its products. -imo is a global instant communication platform aiming to provide the most convenient, interactive and fun way for people to connect. imo connects over 200 million monthly active users in 62 languages, across more than 150 countries around the world. A daily communication tool for users in the Middle East, South Asia and Russia. (Source:Internal Data, Jan2022) Assembles Middle-Young and potential users Male 75%, Female 25% Aged: 18-34, 90% Interest Label: Electronics, Gaming, E-commerce, Fitness, Photograph -Likee is a prominent global short video creation platform with cutting-edge special effects and video shooting and editing tools. Likee was initially released in July 2017 and now has more than 100 million monthly active users, which is strong among South Asia, Indonesia, Russia and Middle East. (Source:Internal Data, Jan2022) Male 65%, Female 35% Aged: 18-34, 60% Interest Label: Entertainment, E-commerce, Electronics, Fitness. Performance Ads Solution Bigo Ads Provide a controllable, precise and efficient marketing solution for brands. Promotin Goal: App Install, App Retargeting, Web Promotion Artificial intelligence helps optimize bidding, audience, deep conversion, Top Geos -imo : Saudi Arabia, India, Bangladesh, The United Arab Emirates, Qatar, Russia, -Likee：Russia, Bangladesh, US, Indonesia, Uzbekistan, Pakistan. Top Verticals on Bigo Ads Gaming, Social, E-commerce, Unility, Finance ( Connect me for knowing the details of different verticals for different Geos) We have Showcase for every verticals. So, How to start with Bigo Ads? We can provide you Guidance&Function Booklet Benchmark Reference Account Application(Sensitive Vertical) Creative Compliance What kind of business can you do? #SearchArbitrage #Leadgeneration #CPI #CPA #CPC Want to know more about scale up your business in the future? Ping me at Skype: live:.cid.e154911872059aaa

What is ‘Pay-Per-Click (PPC)? Ever wondered how businesses make it to the top of search results? 🤔 Often, it’s thanks to Pay-Per-Click (PPC) advertising! 💻 👉PPC is a digital marketing model where you pay a fee each time an ad is clicked. It's like a bidding system where the highest bidder gets the prime ad spots on search engines and websites. What’s the point? ✅Targeted Reach - Reach the right audience at the right time with precision targeting options. ✅Cost Control - Set your budget and only pay when someone engages with your ad. Instant Results - Get your brand noticed instantly and drive traffic to your website. ✅Whether you're a small business looking to increase sales or a big brand aiming for global exposure, PPC can work wonders and my team and I can help you with this.😉 Here’s some more info! 👇 https://lnkd.in/eWBaXBaW #PPC #DigitalMarketing #AdWords #advertising #websitehits #kangaroouk

- 2.15 million app installs - Lakhs of account opens - Lakhs of card orders Here’s how we achieved these results for Niyo Solutions Inc. using data-driven digital marketing: As a premier Google partner, Social Beat recently had the privilege of partnering with Niyo Global, a leading fintech company that offers cards to make purchases in foreign countries, to drive their app growth and acquisition. Our objective was clear: acquire Indian passport users planning to travel abroad and increase their transactions overseas using Niyo’s cards. Through a strategic combination of Google Ads and best practices, we embarked on a journey that yielded remarkable results: 1. Awareness campaigns: Our multi-channel approach, including YouTube, DV360, and Display ads, reached an impressive 104 million+ impressions and 46 million+ unique users, driving brand awareness and recall uplift by starting Google search campaigns. 2. Performance campaigns: Leveraging Google App Campaigns, we optimised for account opens and card orders, decreasing the cost per account open by a massive 68% and the cost per card order by 95% within 8 months. 3. Search domination: By employing target impression share bidding strategies and keyword segmentation, we achieved over 90% search impression share for core keywords like "forex card" and "travel card." 4. Creative optimization: Adhering to Google's best practices, we refreshed creatives every 60 days, using human-centric assets, influencer videos, and theme-based segregation, ensuring high engagement and attention. This success shows the power of data-driven digital marketing and the transformative impact it can have on businesses. By leveraging the right combination of Google Ads products, creative strategies, and audience targeting, we not only achieved but exceeded our client's goals. Thanks for trusting us Vinay, Virender, Sushanth and team Niyo. #agency #digitalmarketing #Niyoglobal Suneil

Mega Client Success Story: Driving Massive Conversions and Reducing CPA by 54% for Holiday Inn Express Bangkok Soi Soonvijai using Dynamic Geographic Targeting on Google. How on earth did we scale ad budget while actually reducing our Cost-Per-Conversion (CPA)? Is that even possible? Let’s take a look! 🔍 Objective: Increase Direct Bookings By leveraging exclusive incentives—like discounts and loyalty programs—we drove significant traffic to the hotel's booking platform. Combined with SEO optimization, this approach not only boosted visibility but also led to a 487% increase in "Book Now" conversions. 🚀 📍 Geo-Targeting & Bid Adjustments Using detailed geo-targeting, we tailored ads to specific regions and adjusted bids based on performance, ensuring cost-efficiency. This resulted in a 54% reduction in CPA, bringing it down to ฿3.93 ($0.11 USD), even as the budget scaled up significantly. The chart shows how this strategic bid management kept our costs low, despite the rapid increase in conversions. (Great job, team!) 🎯 Custom Audiences & Remarketing We strategically utilized in-market audiences to reach users with high purchase intent, and launched remarketing campaigns to re-engage those who had previously interacted with the hotel’s website. This consistent engagement further supported the sharp increase in conversions while reducing CPA. Results: 487% increase in “Book Now” conversions 📈 54% reduction in CPA, down to ฿3.93 ($0.11 USD) 💡 Crafting strategies that drive converting results all while keeping costs in check -- oo yes! Are you seeing similar outcomes for your hotel? Zanobe

New upcoming updates for Google Ads🔥 (and I'm proud to have suggested #4 a while ago to one of the biggest jewellery brands in Abu Dhabi, at Amwaj Ali & Sons Holding LLC ❤️) (1) Focus on Privacy-Preserving Targeting: Google has been emphasizing privacy-focused advertising solutions. This means you can expect continued development of targeting methods that rely less on third-party cookies and more on contextual targeting, leveraging things like browsing history and keywords. (2) Shoppable Video Ads (Not Yet Available): There hasn't been an official announcement about shoppable video ads within Google Ads yet. However, it's a logical progression considering the success of shoppable ads on YouTube. Keep an eye out for future announcements from Google. (3) Insights for Search Partners: Google provides some insights into performance on Search Partner websites (websites beyond Google Search). This can help you understand how your ads perform across a wider network and optimize your campaigns accordingly. (4) AR Shopping Ads (Beta): This is an exciting update currently in beta. It allows you to create augmented reality (AR) shopping experiences for your ads. Imagine someone virtually trying on clothes or placing furniture in their home before they buy. (5) Google Marketing Platform Integration: Google Marketing Platform (GMP) is a suite of marketing tools that includes Google Ads, Display & Video 360, and Campaign Manager. Tighter integration between these platforms allows for more streamlined campaign management and data analysis across different channels. Google you can't stop innovating ha! #Google #Googleads #ads #digitalmarketing

That’s the way we roll! Give us a shout if you’d like to find solutions to your marketing challenges #socialbeat #digitalmarketing #solutionsdriven #businessoutcomes #awardwinning

💸 Is Your Digital Advertising Campaign Wasting Money? Digital media is a powerful tool for acquiring clients, but it's easy to waste a budget if your campaign isn't properly set up and optimized. Targeting the Right Audience: Does your campaign truly reach the right audience for your message or product? I've seen numerous campaigns targeting third-party audiences by name without adequate testing or cross-referencing. For instance, a campaign aimed at selling tickets to a rock concert selected a broad "Concert Goers" audience. Naturally, this included people who enjoy classical music, country, pop, etc. Only a small portion of the audience was actually interested in rock concerts, resulting in a wasted budget on impressions that would never convert. Location of the Target Audience: Is your campaign restricted to locations where potential customers can access your services? A notable example is a campaign that targeted all of Canada while the landing page was only accessible in Ontario. This issue was hard to spot since commonly used KPIs, such as CTR and CPC, were good, and there was no conversion pixel installed to track actual performance. As a result, a part of the budget was wasted on impressions that could have been avoided during the setup. Optimizing for the Right KPI: Are you optimizing your campaign towards the correct KPIs? It's a common misconception that good CTR and CPC automatically lead to a good CPA. People need to click on an add to convert, right? However, accidental clicks from a gaming app may easily boost your CTR and lower CPC but not result in meaningful interactions on your landing page, ultimately leading to few or no conversions. There is no one-size-fits-all solution in digital advertising. Only thorough testing and continuous performance monitoring can lead to the desired outcomes. Alternatively, consider trusting professional optimization teams, which some DSPs offer as add-on services. The right setup and timely optimization can save you significant budget and drive better results. But it is also an art of balance and "It Depends" moments. #DigitalMarketing #AdTech #DigitalAdvertising #MarketingStrategy #CampaignOptimization #KPIs #AudienceTargeting #MarketingTips #AdCampaign #ROI