Sebastian Klumpp’s Post

Success in the age of AI isn’t just about ad spend—it’s about data quality, digital reputation, and smart visibility. 💡 In his latest article for etailment, Kristian explores how tools like Perplexity AI are reshaping e-commerce and driving a groundbreaking shift that challenges businesses to rethink product data and their digital presence. Time to take the leap - are you in? Let’s chat! Read the full article here ➡️ https://lnkd.in/e2u7ZunC #ECommerce #AI #Innovation #Demodern #PerplexityAI #FutureOfShopping #CreativeTechnologies

AI has long since found its way into e-commerce. It enables more effective personalization, chatbots can answer questions in real-time, and automated algorithms help understand and adapt to customer needs. 🪄 Yet, in an AI-dominated landscape, it depends more on brands to differentiate themselves. In an interview with OnlinehändlerNews, Sören Stamer (Co-founder & CEO of CoreMedia) explores the art of blending AI's efficiency with the irreplaceable value of human interactions to create extraordinary customer journeys. 🔗 Read the article here (in German): https://lnkd.in/ddWV-6Jb

Automation and data connectivity are increasingly finding their way into stores. Read the stores+shops article (in German) "Efficient Store Processes" to find out how retailers can successfully link online and offline channels to make store processes more efficient and how AI can help make store processes leaner and more time-saving: https://lnkd.in/eQhBdNbV #store #ai #storeprocesses #retail #retailinnovators #gk

As the holiday season approaches 🎄 and the year draws to a close, many of us are reflecting on what’s ahead and which trends will define 2025. Frank Puscher from MEEDIA asked 25 leading tech experts in online marketing to share their predictions – including our CSO, Martin Pichler. For Martin, one thing is clear: AI will take programmatic advertising to unprecedented levels of precision in 2025. 📈 Curious what the other experts are forecasting for the upcoming year? 🧐 Read the full article on Meedia! https://lnkd.in/e6yZk3nR #Digitalmarketing #ProgrammaticAdvertising #AI #2025 #trends #MarketingInsights #highfivve

How to attract attention with a little help of neuroscience and AI? - It's all in the Digital Bash!

A #pitch says more than a 1000 whitepapers! 💡 Join us today at 15:00 CEST for the KI Forum Pitch of the German Society for Online Research, hosted by marktforschung.de: https://lnkd.in/ezTa-WtB We'll share with you and the community how Inspirient's #AI can not only derive meaningful results from quantitative survey data, but – maybe more importantly – how these results can be easily integrated into existing processes and client relationships, even for less technically adventurous clients! Our approach is to deeply integrate #AI features into well-established market research documents, such as tabulations and reports. This way, the deeper understanding enabled by #AI is only one click away from something very, very familiar to everyone in the industry. Our hope is that this may further ease the adoption of #AI – but you let us know whether we're right! For anyone curious, here's already a preview of what is to come: https://lnkd.in/epZpnuqf Thanks again to everyone who helped to make this event happen (Yannick and Sabrina) and the best of luck to the other participants: Lena Kurzmann and Dr. Anne Katrin Lensch, Christoph Fritsch and Charlotte Leonie Stöckmann, and of course Oliver Tabino and Paul Simmering #AutomatedAnalytics #SurveyAnalytics #ArtificialIntelligence #GenAI

AI in Webanalytics

We all know that Google's SGE is reshaping the way we search, but do you know what this means for the #travel industry specifically? ✈️ At the ITB Berlin this year, Thomas Hertkorn held his talk "The Impact of AI on Google Search" and dove into this topic with full force. 🤖 If you missed it or just want to revisit these insights, you can: ✨ Get his slides at our dedicated landing page here: pa.ag/itb24 ✨ Or watch the full talk here: https://pa.ag/3PloQK6 #GoogleSearch #TravelIndustry #DigitalMarketing #Innovation #SGE #ITBBerlin #MarketingStrategy #AI

We are happy to announce the release of yet another fantastic news article by Dr. Serhan Ili that is available to read in REthinking: Finance via the links below. In this article, Serhan talks about the following highlights: 🚀 The transformative impact of generative artificial intelligence on financial departments, particularly for Chief Financial Officers (CFOs). 🚀 Generative AI, which leverages deep learning algorithms, has the potential to significantly enhance productivity and reduce costs by automating routine tasks, and allowing CFOs to focus on strategic activities. https://lnkd.in/eSEP-KZt https://lnkd.in/eDEnt9EA

HORIZONT spotlights Samsung's AI-powered YouTube strategy! The article explores how we achieved a 5.5% increase in purchase intent for the Galaxy S24 using the power of #GoogleAI. I hope this article inspires many marketers to leverage the power of a Full Funnel YouTube Strategy. Don't hesitate to reach out to me if you have any questions! https://lnkd.in/eph6iUzm #youtube #googleai #fullfunnel #ai #horizont