Sean Cunningham’s Post

Connected TV is revolutionizing digital advertising, yet struggles for media dollars due to lack of click tracking. This is where AI-Driven Attribution comes in, unlocking CTV's true potential for effective marketing strategies. Join the future of ad tracking! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Whether you're a first-time advertiser or a seasoned brand, TV ads can increase web traffic significantly, especially for direct-to-consumer brands. 💡 Here's the breakdown: ➡️ 12% increase in web traffic for new advertisers during launch month 📈 ➡️ 20% average monthly increase in unique visitors 💻 It's clear: TV still works to build traffic and drive conversions. If you haven't considered TV ads for your brand, now's the time to boost your visibility and grow your web presence. Let us help you navigate your next marketing campaign! 📺 #MarketingTrends #DigitalAdvertising #TVAdvertising #MarketingStrategy #CaptivateMinds #BrandGrowth

Explore the power of Connected TV and AI-Driven Attribution to revolutionize your digital ad strategy. Uncover your customer's journey, optimize campaign impact, and track every ad dollar spent. It's more than marketing - it's a strategic revolution. Say goodbye to guesswork and welcome precision in advertising. #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Explore the potential of advertising on Connected TV (CTV) with AI-Driven Attribution - a tool that uncovers full capabilities despite viewers' inability to directly interact with ads. Are you ready to revolutionize your digital advertising? Create ads that command attention and inspire action. Keen to navigate the future of advertising together? Let's make an influence that resonates beyond the screen. #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Transform your Digital Advertising game! Unleash the potential of Connected TV, magnified by AI-driven Attribution. Skyrocket your ad impact, dominate the marketing sphere, and wield data-driven decisions like never before. This is the future of marketing, and YOU are the pioneer! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Explore the power of Connected TV and AI-Driven Attribution to revolutionize your digital ad strategy. Uncover your customer's journey, optimize campaign impact, and track every ad dollar spent. It's more than marketing - it's a strategic revolution. Say goodbye to guesswork and welcome precision in advertising. #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

📺 𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗔 𝗣𝗿𝗼𝘃𝗲𝗻 𝗗𝗿𝗶𝘃𝗲𝗿 𝗳𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 Despite challenges like fragmented viewership and evolving measurement, TV advertising continues to be a solid channel for brands aiming to boost engagement and drive action. Since 2021, over 900 new advertisers have invested more than $4 billion in TV. Brands debuting on TV report meaningful increases in website traffic, sustained visibility, and even long-term growth. Key findings from recent data: - Brands tracking site traffic before their TV campaigns saw an average 12% increase in traffic in the first month, with a 20% sustained monthly increase over time. - Larger investments bring higher returns: Brands spending over $10M saw an average 42% monthly visitor increase during campaigns. - Direct-to-Consumer brands outperform, achieving nearly double the average increase in unique site visitors. 📈 For marketers looking to elevate brand awareness and drive consideration, TV remains a powerful choice to generate measurable, mid-funnel impact. With a multi-screen approach, the results show that TV advertising can still spark substantial customer engagement. #MarketingInsights #BrandGrowth

TV advertising doesn't work. This is something we hear quite regularly when compiling an #Econometric model (#MMM). "In the age of digital, we don't need TV anymore", "It's too expensive", "Nobody watches it" are all phrases that spring to mind. Sure, TV often requires more serious investment than socials, search and display networks and that may mean lower returns on investment, but that's where the longer term insight from econometric models kicks in. #TV is often a big driver of paid search - imagine people seeing your ad during their TV dinner and then typing your brand into their favourite search engine later. Without TV in the mix, your digital channels will not perform as well - and equally, you won't build up long term brand awareness either. #adstock. Does your brand still advertise on TV and are you realising the true benefits of the investment? #DataScience #DataAnalytics #DataAnalysis #MarketingAnalytics #Measurement

Even in a digital era, there are some fundamentals that advertisers simply can’t live without! In a more advanced environment, basic principles do not inherently lead to basic campaigns. They are still critical to the foundation of campaign success. No matter the court we’ll be playing on. #Advertising #Fundementals #AdvertisingCampaigns

After years in the trenches of media consulting, I often see the same pattern: paying premium rates doesn't always get you premium placement. Whether it's TV, digital, or print - those "exclusive" media packages often deliver the same reach as standard buys, just at 2-3x the cost. Savvy buyers should watch for: Packages that promise "premium" but won't show you the details "Special access" deals with minimal scrutinisation High rates justified by vague audience claims Resistance to sharing real delivery data Sometimes skip the fancy packaging. Focus on real performance data. Ask the tough questions about where your adverts actually appear. Have you noticed the gap between premium promises and actual delivery? #MediaBuying #Advertising #Marketing #MediaPlanning