Scott Shamberg’s Post

https://lnkd.in/g6wN2he7 When I left PublicisGroupe, I wrote a post with a few themes in it - the lack of appreciation for good agency talent, the value exchange between agencies and clients and The Beatles.  They make their way into a lot of my writing. Then, roughly a year ago, I found a great opportunity to lead PlusMedia, LLC, an agency built in a different model, and I wrote a similar post about transition.  I liken it to going from Please Please Me to Norwegian Wood - same instruments, different sound, clear evolution. Today, I’m happy to announce another evolution, the launch of Mile Marker, an independent media agency deliberately built for the ambitions of growth marketers who are ignored by holding companies and underwhelmed by boutiques.  The result of a merger between PlusMedia and Cage Point, an amazing agency led by Anthony Costanzo and Shattuck Groome, who are now part of our executive team, we have combined entrepreneurs, founders and holding company executives to lead the business with one purpose - hold media accountable for business impact.  Anyone in the business knows its easy to hang up a shingle and call yourself an agency, so I don’t pretend that you will overwhelm us with business out of the gate.  However, check out our entire story, the amazing team of Milers we have assembled and the way we think about media, data and technology. At the very least, I think you’ll see we tell it like it is.