Sarah Krouse’s Post

Great article from The Wall Street Journal Sarah Krouse and Antenna data. This should put an even greater emphasis on the cancellation process (or even better pause process) as well as new ways to win them back. Can’t be about making it hard to leave because consumers will remember that when the next show they want to watch is back (what does “must-see” mean anymore?) perhaps without the need of governemnts “assistance” in getting us there. And to the broader point of the article and Antennas work, Reclaim will join Retain as the third foot for a successful business model (joining Win of course) The opportunity to provide a more holistic, simpler experience for the consumer is right in front of us and just requires industry players to reject the “but that’s not how weve done things” mentality. From subscription management to content discovery - it all comes back to making the experience simpler for the consumer. Jonathan Carson - looking forward to diving into this all on tomorrow’s panel!

In case you were not aware, subscription pauser is a convenient way to better manage your streaming services. Instead of cancelling, consider pause billing for a few months, then come back when you are ready. Many services offer this feature, including Netflix, Disney+ and Apple TV+. #streaming https://lnkd.in/gqiCpjg4

New audiences are being unlocked within streaming platforms, as signups for ad-supported plans outpaced ad-free plans for the first time in late 2023, according to Antenna. However, they also report that the share of consumers who cancelled at least three streaming services in the past two years increased from 15% to 25%. With dropping consumer loyalty, marketers need to be mindful of this shifting behavior, keeping their budgets fluid and letting performance lead the way. To learn more about LocalFactor's agnostic approach and access to premium inventory, visit https://hubs.li/Q02tQMtg0! #connectedtv #streaming #programmatic

Remember when streaming promised to free us from cable's complexities? Fast forward to 2025, and viewers are drowning in a sea of subscriptions, passwords, and content scattered across dozens of platforms. The numbers tell an interesting story: The average household now juggles 4-5 streaming services, each with its own interface, billing cycle, and content library. What started as a move toward simplicity has become its own form of chaos. This "subscription fatigue" is driving an unexpected trend: viewers are rediscovering the appeal of traditional cable. Why? Integrated platforms offer: -One unified interface for all content -Simplified billing -No more "Which app has that show?" frustration -Reliable live sports and news coverage -Built-in DVR functionality The pendulum swing is clear: As streaming becomes more fragmented, cable's all-in-one approach looks increasingly attractive. Sometimes, less really is more. Curious to hear your thoughts: Have you experienced subscription fatigue? Are you considering streamlining your entertainment options? #MediaTrends #Streaming #CableTV #EntertainmentIndustry #ConsumerBehavior #DigitalTransformation #effectv #spectrumreach

📺 NEW REPORT: As you may have seen in Vulture's Buffering newsletter this afternoon: key to the next era of streaming will be defining your streaming service’s personality. Once underdogs, the major streaming services are now central to our media and entertainment infrastructure. Yet, amidst a multitude of choices, platforms must offer more than just value to attract and retain subscribers—they must become truly essential. But, how?    Our latest white paper, Navigating a New Era of Streaming, draws on four years of data from our Originals IQ program—the most comprehensive global tracking product for consumer streaming behaviors and opinions—validated against spending data from Earnest to gauge correlations with subscriber acquisition and churn. Through this analysis, we’ve identified the essential elements for streamers to assess their position, and gain and maintain a competitive edge.   Visit https://lnkd.in/ePhciNEH to download the full report or reach out to [email protected] for more information on Originals IQ. #insights #streaming #tv #tracking

The newest MRI-Simmons Cord Evolution Study, tracking consumer habits & attitudes around both linear and streaming TV, is available to subscribers today. This study offers an in-depth view of the video landscape, including insights into pay TV subscription status, streaming viewership, and related behaviors across 10 unique segments. Networks, advertisers, and service providers lean on these insights to understand the motivations behind viewing and subscription choices. Cord Evolution now measures over 260 streaming services and providers. The latest wave reveals new attitudes towards streaming sports, movies, and perks that services might offer. Contact us today for access to this essential resource! www.mrisimmons.com/contact

As free streaming services rise in popularity the quality of the libraries is increasing as well. Blockbusters and classics alike are now available on services like Tubi and Pluto TV.   "Streaming makes up the majority of views at 38.8%, with Broadcast at 22.3%, Cable at 28.2%, and other modes at 10.8%, but within that 38.8%, for May 2024, Tubi makes up 1.8% of that, while Pluto grabbed 0.9%. Those figures may seem meager, but put them up against Max and Paramount+ at 1.2% or Disney+ at an even 1.8% with Tubi, you may start to take an interest in what these companies are offering."   https://lnkd.in/gCGDtSSt

Rising costs and choice chaos have us all trimming streaming subs, embracing more free TV and even resubscribing to cable. Yep, it's a "cord-reviving" era! 🔄 A whopping 64% went back to cable, drawn by full entertainment access, live events, local shows, and sports. 📺💰 Meanwhile, the love for free ad-supported TV channels is growing, with average interest in just 5 channels. Hey, money saved is money earned, right? For the full scoop, head to https://lnkd.in/g8m3A3Rf. 📌 #CordReviving #FreeTVRising

In the final installment of Digiday's multi-part series covering streaming services, Catherine Wolf talks to Tinuiti's Harry Browne about the success metrics and challenges on ad-supported streaming platforms. "I’m always focused on measurability and having frameworks in place to measure the efficacy of [streaming] media," said Harry. "Otherwise, it’s hard to justify running media. No advertiser has the luxury of being able to spend money on an ad and not answer to someone and say what it did for them. Having a measurement framework in place is just really critical." Read more: https://lnkd.in/gN89__b9

Streaming customers are developing subscription-pausing habits as services like Netflix, Disney+ and Apple TV+ become the go-to way of watching TV in many households, instead of cable. The monthly median percentage of premium streaming video subscribers who rejoined the same service they had canceled within the prior year was 34.2% in the first nine months of 2024, up from 29.8% in 2022. The increasingly ingrained habit underscores the importance of streamers regularly delivering hit shows and films as well as live fare such as sporting events. Streaming services are trying to use a mix of bundles, promotions, well-timed marketing emails and lower-cost ad-supported plans to lure customers back faster or help them feel they are getting enough value to stick around longer. 📺 Read more: https://on.wsj.com/40Mjn5y