Sarah Gosling’s Post

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eCWEmgKy #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/dx4KQFaq #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/g53USyfw #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gsmV4qNH #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gf8gvcMW #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eRcq6Uem #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

FILM RELEASE: ‘The Australian Ad Observatory: A web of invisible influence’ 🎥 https://lnkd.in/gKCxYdhd The Australian Ad Observatory project is creating new methods to document emerging forms of automated #advertising, and enabling industry, civil society and government to respond to the challenges it poses for #observability and accountability. Our new short #film, produced by ADM+S staff in collaboration with project researchers and industry partners, explores the key questions, challenges, outcomes and future directions in one of our major research projects. “The role that we play is not in a sense just finding the evidence one time, but in engaging continuously in this conversation so that when Australians from different groups and sectors get together to talk about the power of digital platforms, we’re doing it from a much more informed point of view,” explains ADM+S Associate Investigator Nicholas Carah. Learn more about this project: https://lnkd.in/gWCrk3jp Daniel Angus | Christine Parker | Mark Andrejevic | Lauren Hayden | Abdul Karim Obeid | Chandni Gupta | Aimee Brownbill | Consumer Policy Research Centre | Foundation for Alcohol Research and Education (FARE) | Australian Broadcasting Corporation (ABC) | Australian Communications Consumer Action Network (ACCAN) | University of Sydney | UNSW | The University of Queensland | QUT (Queensland University of Technology) | QUT Digital Media Research Centre | University of Melbourne | Melbourne Law School | Swinburne University of Technology

Next stop on my networking journey: #AdWeekNYC! As part of my ongoing mission to connect, learn, and grow within the industry, I’m super excited to attend #AdvertisingWeek! Whether you're an undergrad or a master’s student, this event is packed with opportunities to meet industry leaders, gain insights from top brands, and of course, expand your network. I know the price of a full-week ticket might feel daunting (trust me, I get it ), but AdWeek offers a fantastic Student Pass option that makes it way more affordable for those of us still in school. It’s an incredible opportunity to dive deep into the world of marketing, media, and advertising, without breaking the bank! Getting your Student Pass is super easy: 1️⃣ Head to the AdWeek Student Pass link. 2️⃣ Use your school email to sign up. 3️⃣ Attach an image of your student ID (wait to be approved) Then you’re good to go! With panels, workshops, and endless networking opportunities, this is the perfect way to immerse yourself in the industry’s latest trends and innovations. Don’t miss out! #Network #AdWeek #StudentPass #AdWeekNYC #MarketingStudent #LearningNeverStops #MarketingCareers #GrowthMindset #DigitalMarketing #FutureOfMarketing #MasterOfMarketing #NetworkingOpportunities #MarketingJourney

Professor Aymar Jean Christian uses his research on the online video economy to inform his teaching and help creative professionals prepare for media industry transformation. “So many storytellers were telling culturally complex stories, but algorithms didn’t always distribute those stories to audiences. OTV serves as a curated, independent distributor that sits on top of social media platforms to help artists produce and tell the culturally complex stories that engage the many identities we hold.” Find out about AJ's unique perspective on the direction of TV and digital media at the link below! https://lnkd.in/gajQGiYw

Higher ed marketers, it’s time to rethink how we connect with students. Inspired by a recent article from University of California, Davis, AmbioEdu co-founder Jennifer Lonchar dives into the game-changing potential of Performance TV. Gone are the days of one-size-fits-all marketing. With smart TV data, universities can: 🎯 Target prospective students based on their interests and goals. 🎯 Engage parents researching financial aid. 🎯 Inspire adult learners balancing careers with education. Performance TV blends the storytelling power of traditional TV with the precision of digital marketing—delivering measurable ROI and real-time optimization. The bottom line? Personalized, powerful, and effective. Don’t just keep up. Lead. Read the blog and take a step into the future: https://hubs.la/Q031rxQf0 #HigherEdMarketing #SmartTV #DigitalAdvertising #EnrollmentGrowth