Sarah Dzida’s Post

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Business Consultant: Product Strategy, Experience Design, Creative Storytelling, Team Leadership, Full-scale Customer Journeys for Omnichannel Companies and 0-1 Launch for Product Innovators 💪💡🚀

There are a lot of changes happening across orgs of all sizes right now, but the outcomes aren't what business leaders expect. Why? Because the change ripples across the entire experience. Teams are supposed to turn on a dime. Users are supposed to understand that their daily flows are disrupted. Customers suddenly can't find how they always logged in. Disruption, which innovation considers good, does that. But human-centered design says that change needs to account for all the ripples. It's not just about the change itself, but the behaviors that get absorb in the shockwave. That's what popped out to me when I read this article. Sure, KPIs for ROI are great, but let's not forget that all of them depend on human behaviors both internal and external to the business. https://lnkd.in/gNHnyNdY

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