Sarah Tamilarasanā€™s Post

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CEO I Funded - US department of Energy, Google & AWS I Chief operating officer success is our mission I Top 10 Women Entrepreneurs I Houston Top 50 Women Leaders I

šŸŒŸ Bootstrapped & Beating the Odds: Sotaog Joins the Top 4% of SaaS Companies šŸŒŸ When I founded SOTAOG with Robert Estill, I knew I wanted to do it differently. Our recent DOE project milestone places us in the top 4% of SaaS companiesā€”a feat thatā€™s rare even among VC-backed companies. But weā€™re even prouder to have done it bootstrapped. There are thousands of bootstrapped pioneers example: Zoho, Zapier, Forge (another DOE awardee) whose journey have been powered by relentless focus and determination. The secret? Itā€™s simple, not easy: work harder than everyone else. For example there were days when exhaustion tempted me to pass on new contracts, but each time Iā€™d ask myself one question:Ā  ā€œSarah, have you pursued every opportunity ahead of you?ā€ The answer was always ā€œNo.ā€ And that commitment to seizing every chance has led us to contracts that didnā€™t just sustain usā€”theyā€™ve become the long-term partnerships we rely on today. We went through periods where revenue fell to zero, but my commitment to my team never wavered: no layoffs, no matter what. I wanted Sotaog to be a place of stability, growth, and integrity for everyone involved. And as we continue to grow, Iā€™m excited to fulfill my promise of financial growth for each ambitious employee and partner whoā€™s believed in us. Early on, I faced a choice: spend time chasing investors or double down on finding customers who saw value in our solution. With funding odds around 1%, compared to at least a 10-20% chance of customer acquisition, I chose our customersā€”and itā€™s a choice Iā€™d make again without hesitation. Today, weā€™re blessed with inbound calls from VCs who backed unicorns I once admired from afar. And every time weā€™re approached, Iā€™m grateful we didnā€™t compromise early on traditional investors and terms that didnā€™t serve us. We didnā€™t just wait for the right momentā€”we worked for it. To every bootstrapper, dreamer, and founder inspired by those whoā€™ve gone before: believe in your team and your vision. The journey may be long, but the impact makes it all worthwhile. #innovation #technology #startups #heavyindustries #sotaog

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Sarah Tamilarasan

CEO I Funded - US department of Energy, Google & AWS I Chief operating officer success is our mission I Top 10 Women Entrepreneurs I Houston Top 50 Women Leaders I

4mo

Just to add a little bit more detail on closing a new contract Selling to COOs and their teams on what sets Sotaogā€™s deep tech apart is excruciatingly hard It starts with a vision-sharing meeting, where we introduce COOs to the transformative power of true AI/MLā€”a game-changer for their operations. But thatā€™s just the beginning. The 2nd, 3rd, 4th.....20 meetings ~ is where the real challenge unfolds. I step into rooms filled with a diverse mix of technical minds, some skeptical, others disengaged, and a few who seem to know it all. My job? To bridge those gaps, break down complex technology into clear, compelling insights, and bring everyone along, no matter their stance or experience. Even amid dismissive/disrespectful remarks (let's be honest this is not fun), I have to persistā€”keeping it engaging, professional, always with a smile. After all those countless hours of investment, closing the contract is not a guarantee. What keeps me going - knowing that I have a responsibility to my employees and their families. They are always worth it šŸ’– #sotaog

Ariana Smetana

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4mo

Determination and hard work pay off, and you are a shining example to follow! (coming from another bootstrapped founder) You rock!!

Marilyn Young MA, MEd, PHR

Executive Level Strategic Director & Board Advisor|Strategy, Partnerships & Operations

4mo

Congratulations. I am not surprised one bit oyur work ethic and commitment is above and beyond. Look forward to catching up and celebrating you. You forgot to mention you did it all while being an amazing hands on mom. Cheers to you.

Rahul Singh Thakur

Ex- Unacademy | IIT Bombay Campus Ambassador | National Service Scheme (B & C) Certificate Awardee | IEEE Members ( Bombay Section) | State Awardee (Rajya purushkaar Award) in Scouts & Guide India

4mo

Congratulations Sarah Tamilarasan

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Jerri Pohl

Statewide Projects Bureau Chief with Office of the State Engineer at State of New Mexico

4mo

OMG. I love your drive and enthusiasm. I'm retiring in less than 6 months and would love to keep in touch in my new role with water consulting. Keep reaching for the stars and become one yourself!! šŸŒŸ

Ayush Pratap Singh

Upcoming Subsurface Engineer at ExxonMobil | Production Optimization Intern'24 @SOTAOG | AIR-88 GATE'24 | Former Trainee @ONGC | Final Year at IIT (ISM) Dhanbad | Working on DS & ML implementation in Oil & Gas industry

4mo

Congratulations Ma'amšŸŽ‰āœØ

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Michael Chavez

Business Development Expert | Oil, Gas & Renewables Leader | SaaS Veteran | Sustainability Innovator

4mo

Congrats Sarah, you have much to be proud of and have come a long way from the time I met you at Carrizo O&G šŸ‘šŸ¼

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Andrea Tonetti

Video Production Studio for B2B YT Growth & Social / @scalingdavids.com - AI-Sales Consulting / @hellovoxen.com

3mo

Really inspiring! Shows that sometimes the "harder" path ends up being the smarter one in the long run.Ā 

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Natasha Gorodetsky

GenAI PM | ex-SAP | SaaS | Founder @Product Pursuits | Exploring how AI Agents enhance creativity, decision-making, and workflows | PM Advisor for Startups and Scaleups | WIP Chapter Founder | PM Women in AI

4mo

Amazing!

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