Sara N. Blood’s Post

Misinformation spreads quickly, and it is often up to PR pros to ensure authenticity remains at the center of campaigns! In PRNEWS, Inspire senior director and seasoned communicator Kim Markus shared 5 PR lessons for reclaiming authenticity, inspired by the movie “Wicked" - including "embrace authenticity" and "leverage influence responsibly". 👸🪄💚🧙♀️🧹

As #PR pros, we often draw inspiration from unconventional places. Not only am I a 20-year PR vet, but I'm also a trained singer and a lifelong musical fangirl. So, with all the buzz surrounding the upcoming movie musical, it got me thinking—few stories capture the power of #storytelling, #authenticity and #reputation like "Wicked." Would love to hear your thoughts. What lessons do you think "Wicked" offers? Let's discuss! (h/t PRNEWS) #PRInsights #ThoughtLeadership #Wicked #WickedMovie Check it out👇

We are six months into the year, how is your PR strategy going? In a world where we scroll through more content than we can take in each day, deeper comms like PR is showing its strength. When you need a message to not only get seen, but get understood and remembered, PR is your best friend. If it’s something you want to get on top but you're not sure where to start, you’ll love our fail-safe guide to getting started. Read the whole thing via our link in the comments. #PR #YorkshireBusiness #PRAgency

PR is about relationships (not about achieving publication or publicity) For public relations to be able to demonstrate its value, it must able to help colleagues from across the organization to build the relationships they need to achieve their desired outcomes. Building a method and toolkit to help achieve this has been my focus for the past decade. If you’d like the tools or more information about the methodology, please ask.

Catching a journalist's attention is crucial in getting your #PR story out into the world, but your pitch needs to be perfect in order to make it happen. Jayni, our PR Account Executive, has got some tips for success 👏 https://bit.ly/3RaEWqR

PR is all about relationships—but whose relationships? Ultimately, it’s about the client’s relationships, not just the agency's. An agency can set up meetings, shape narratives, and fine-tune messaging. But the real connection with journalists depends on the client. Impressing a journalist and building rapport requires the client’s active involvement. Remember, relationship-building isn’t something you can outsource. It’s a shared effort.

Never do FAKE PR, neither yours or of your clients if you run an agency. Why and how will it help you? ⏩Faking PR damages trust with your audience and can tarnish your reputation in the long run. ⏩It might yield short-term gains, but the repercussions can be severe. Once the truth comes to light, it's hard to recover from the damage. ⏩By focusing on faking PR, you're missing out on genuine opportunities to connect with your audience, build meaningful relationships, and drive real results ⏩Last but not the least, as guardians of reputation, it's your responsibility to ensure the information you put out is accurate and credible. So, the next time your client comes to you with bold claims, don't hesitate to ask for proof. How do you make sure you are protecting your clients’ authenticity out there? #authenticity #publicrelations #credibility #ethicalpr #clientrelationships

What lies ahead for the PR and communications industry in 2025? Here are 25 predictions and pointers from 34 PR experts including Ronke Lawal, Stephen Waddington, Sarah Waddington CBE CDir ChartPR, Kamiqua Lake (nèe Pearce), Jonathan Curtis, and Gorki Duhra...

The first issue of That's Excellent! is out now - check out everything happening in the world of Excellence in our quarterly newsletter. https://lnkd.in/gbFsgrXM Want to subscribe for Issue 2? Sign Up -> ExcellenceLA.com #newsletter #pr #publicrelations #pragency

Five things you should NEVER do when it comes to PR for your business: ❌ send out a press release if it isn't newsworthy ❌ spam journalists ❌ think you can spin your way out of a shoddy situation ❌ ask the comms team to make something look pretty ❌ make the mistake of thinking that PR isn't essential What can you add to this list? PR is about your reputation and building credibility with those you need to work with as well as future customers and clients. And if you would like to know how to do PR better for your business, then let's chat! Slide into my DMs (I mean who ever came up with that phrase?) or comment below and we'll catch up over tea and cake. Photo: Sara having a wee facepalm moment while thinking of things you shouldn't do when it comes to your PR. Its really hard to take a selfie while facepalming FYI.