Samantha DiGennaro’s Post

The battle against misinformation isn’t just about the looming election—it’s our new, daily reality, and it’s more urgent than ever.   At #AWNY24, industry leaders from Integral Ad Science (IAS) and IPG Mediabrands, in a conversation moderated by Axios’ Sara Fischer, drove home an essential point: misinformation is here to stay, and it’s evolving quickly. As Dave Byrne of IPG Mediabrands warned, “Harmful actors will find new tools, and AI is perfect for them to create misinformation.” He emphasized that “misinformation won’t go away after the November elections.”   Lisa Utzschneider of IAS underscored how pervasive theissue has become: “It’s the new norm now for officials to say ‘This is misinformation, and this is truth.’”   From presidential debates to local hurricane preparations, we’re seeing the impact across all levels of society.   When I counsel CMOs and other C-level executives, I take the position that we can’t afford to be reactive. Leaders and leadership brands must construct the toughest safeguards and navigate this landscape with vigilance and integrity. It’s not just about avoiding association with false information—it’s about actively contributing to a more truthful digital ecosystem.    This is not just a matter of brand safety—it’s about fortifying the foundation of our culture. And marketers have a unique responsibility and opportunity to lead the fight.   How is your organization fighting against misinformation? I’d love to hear your thoughts and to learn about your strategies for handling misinformation and ensuring brand safety.    #AdvertisingWeekNY #Marketing #Brands #Misinformation #BrandSafety #Tech #AI #Ethics #Truth

What are your big PR and comms challenges for 2025? Here's a piece I wrote for Freshfield about the many interconnected events creating tricky reputation management projects for business leaders and their PR teams. #PR #comms #ESG

Companies must ensure they are not involved in misinformation and malinformation. Having a well-prepared crisis response plan is crucial for addressing any potential targeting. #CrisisResponse #InformationIntegrity

Grab this insightful survey report on predictions for AI and PR in the coming year. As Gini Dietrich notes, it's likely no surprise that "AI-powered PR" is the biggest deal coming according to those surveyed. Most interesting to see that 74% is the sum of all responses who believe this will be so, with wide variances depending on roles - solopreneurs are in the lead at 86% saying this. Download the PDF for all the insights ⬇️

I know this will come as no big surprise, but AI-powered PR is the biggest trend for the coming year, according to the PR Trends report from Prowly. There are some other trends to watch and some tweaks you can make in your comms plans based on measurement, hyper-personalization, data, and more. I'll put the link to download the report in the comments below.

Digitalization in a slow and steady phase

Is PR data deficient? It’s a criticism that’s been levelled at the PR industry for years: the industry is not as data-savvy as it should be. But is this claim grounded in reality, or is PR unfairly judged? We asked PR professionals their thoughts https://lnkd.in/eUpX8Uqg

A bit like my beloved Everton, businesses face some big challenges in 2025, especially in our world of PR and communications. Here are some wise words from Freshfield's Andrew Taylor ('Tazzler') outlining some of the key PR and comms issues facing organisations and their leaders in '25. #COYB

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI  🧬 A shifting social media landscape  🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement

"8 years, 8,000+ stories, and a commitment that never changes - your media monitoring, our priority." As we are Celebrating 8 years of delivering exceptional media monitoring services, helping businesses protect their reputation and stay ahead of the competition. #8yearsofNemiinsights #NemiInsights #DataDrivenMedia