Sajal Gupta’s Post

What are the most impactful advertising statistics you’ve come across lately? 📊 The digital marketing landscape is always evolving, and it’s fascinating to see how businesses are adapting their strategies to keep up. Understanding the numbers is crucial; they not only guide decision-making but also highlight opportunities for growth and engagement. From impressive digital ad revenue to memorable insights about consumer behavior, there’s so much data out there that can elevate your marketing game. It’s all about leveraging these insights to improve conversion rates and enhance customer experiences while prioritizing privacy. What statistic has shaped your perspective on advertising? 💬 Let’s hear your thoughts! #DigitalMarketing #AdvertisingStats #ConversionOptimization #DataDriven #PrivacyMatters https://lnkd.in/esX8gcSH

One of the most frustrating questions in marketing has to be "Where should I advertise and when?". Thankfully that's where competitive advertising intelligence comes in handy to identify the best opportunities. Nielsen recently released the ad spending trends of the top 5 global industries by month and market – check them out and see if they spark any insight into your next advertising move: https://bit.ly/4baPuOx.

The summer doldrums of #advertising may present off-peak opportunities to shine. While other segments are decreasing advertising, between April and September, Internet Servive Providers / Websites are steadily advertising. Dive into actionable insights on industry and country-level data now with Nielsen’s latest article. https://bit.ly/4d753IN Gracenote #globaladvertising #marketing #performance #adspend #trends

 Marketers, it's time to decode the secrets of ad spending trends. Discover the optimal timing for your campaigns and uncover off-peak opportunities to shine. Check out this latest insights article on industry and market-level data by five largestproduct categories around the world. @Nielsen’s latest article. https://bit.ly/4d753IN

Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal.

A worthwhile read for any marketers or business leaders out there, thanks to Marketing Dive. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀? 2025 is the year of… - Authenticity - Value-driven connections 𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗾𝘂𝗼𝘁𝗲? "𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 ‘𝘸𝘩𝘢𝘵 𝘢𝘮 𝘐 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘴𝘰𝘭𝘷𝘦 𝘧𝘰𝘳’ 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 ‘𝘭𝘦𝘵’𝘴 𝘫𝘶𝘴𝘵 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘭𝘦𝘢𝘯 𝘳𝘰𝘰𝘮.” Mari Docter, Senior vice president of data strategy and innovation, Novus 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘁𝗵𝗶𝗻𝗴… 🤑 Global Ad spending on the up (1 trillion USD in 2025 expected worldwide). Growth areas? Streaming TV, gaming, and retail media channels. ✔️ Efficiency: More needs to be done for the marketing function to function effectively, but resources and data regulations will be constrictive. Expect the adoption (and mastery) of generative AI. ❤️ Brand values are more important than ever. 75% of consumers will pay more for brands that share their values. You need to be authentic and know what your customers’ values are and align. 🎮 Consolidation of agencies. The agency landscape may well be reshaped this year with M&As. 👮♂️Regulatory challenges. Google, evolving regulations, politics. There’s a lot to navigate. 🤔 Consumer sentiment. Brands need to stay in tune with political and cultural dynamics to stay relevant. 📊 Data privacy. With growing consumer concerns and stricter regulations, marketers will need to adapt how they use data and communicate this. 👨💻 Advanced technologies. The integration of AI and machine learning will become more prevalent as people get to grips with it and roll it out ‘properly.’ 🌍 Sustainable practices. Consumers are becoming more eco conscious. Marketing strategies will need to adapt and brands will drive sustainability, for real, not just for the good PR. #marketing #marketingstrategy #trends

A recent article by Forbes states that consumer ad overload is eroding retailers’ #digitalmarketing efforts. They pose an important question: At what point does all this digital promotion start to turn off potential customers and alienate existing ones? Read on to find out more! https://bit.ly/3ZmRSP8

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With global ad spending set to surpass $1 trillion, marketers in 2025 must navigate myriad challenges, including an uncertain regulatory landscape, with finesse. Here are 10 advertising predictions expected for the year: 

How Much Will Traffic Cost in 2025? is a question on every digital marketer’s mind. Our experts dived deep into the numbers, analyzing trends and forecasting the future costs of various ad formats in our niche. Check it out to stay ahead of the trends and plan your campaigns effectively! 🩵 https://lnkd.in/dhXiCuPj