Sacha Kirk’s Post

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Co-Founder at Lawcadia: Empowering, supporting, & amplifying your in-house legal team | Legal Influencer | 9,000+ connections

As a marketing professional I love FMCG products and I am a sucker for a good claim, however I certainly side with the ACCC on this one. I do try to purchase home compostable packaging and I had picked this up wondering how they managed to repurpose so much ocean plastic. Then read the fine print, put it back on the shelf. If you are in marketing, watch out for #greenwashing and if you need fine print to get the correct message across then re-think what you are trying to do. And work closely with your #legalteam. 💥 This article provides a good summary if you are interested. 👇 #greenwashing #warning https://loom.ly/sqrj6b8

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