Saby Mishra’s Post

Day 30 of 100 Award-winning work that’ll wake you up. Winner of 6 local Addy Awards. 6 District Addy Awards. 3 District Charlie Awards, including Best of Websites, Best of Sales & Marketing, Best of Elements of Advertising, Art Direction. Toraja Mountain Coffee represents a hands-on commitment to nature, from preparing the fields for planting to harvesting, roasting, and packaging. Every touchpoint of the coffee is about maintaining the highest quality from farm to full cup. So the brand demanded to be infused with the vibrancy of the product’s richness and the people who cultivate it in every aspect possible. It had to be earthy and exude the vibrant colors of Indonesian life. It might sound easy, but communicating what a wild, naturally-grown cup of coffee can do to change your outlook on life– well, that takes time. It also requires understanding the nuance of the processes– and in this case, it required us to literally harvest the coffee beans while standing in the mountaintop jungles of Toraja, South Sulawesi, Indonesia. And that’s what we do. We stand shoulder-to-shoulder with our clients and literally sweat the small stuff that makes a brand tangible, relatable, and true to itself. Check out the case study. https://lnkd.in/ewN3HU75

Curious about how to thrive in the ever-evolving landscape of creative marketing? The recent insights from a detailed study on marketing strategies reveal the powerful shift towards experience-based consumption. As brands look to reach younger audiences, particularly Millennials, tapping into their preferences and behaviors is crucial. I remember when I first recognized this trend—I was planning a weekend getaway and realized that my decisions were less about raw products and more about the experiences they offered. It’s about engagement, quality, and the unique value a brand can deliver. The takeaway? It’s not just about selling; it’s about crafting unforgettable experiences that resonate. Engaging storytelling and innovative marketing strategies can unlock potential and elevate your brand in the marketplace. How does your brand stand out in the digital age? Let’s discuss how we can redefine marketing strategies to meet the needs of a new generation. https://lnkd.in/gJreA7kM

Good stuff from HYGR with this campaign. Fun and easy on the eyes. With so many stiff campaigns out there, this one’s a breath of fresh air. #creativevibes #brandingdonebetter #marketing #advertising

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Let’s dance. Yes, I have been a great music enthusiast for many years. Speaking specifically about dance music, we know that it has always needed the right space from which its gravitational rhythms resonate best with the audience. Inspired by iconic venues and the most sought-after sounds, Klymax Discotheque was created, a nightclub specially designed for the art of dance within the Potato Head resort in Seminyak, Bali, where optimized acoustics and a springy dance floor enhance patrons' experience. Equipped with cutting-edge audio systems, design, and lighting, every element has been carefully considered to enhance the experience on the dance floor (a substantial 208 square meters). When building a room to present music in the best possible way, the design usually turns out to be visually appealing. The venue was designed by the architecture firm OMA with a bottom-up approach in collaboration with DJ Harvey, a legendary provocateur of the scene with over 40 years of experience in underground dance, who provided crucial input to bring the project to life 🙌 What’s your take? # 343 HOSPITALITY, Indonesia 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Potato Head Family, Simon J Pestridge, Maria Garcia del Cerro, Nikolas Leonard - Artha More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Tagline galat? Meme banega. Sahi? Miracle! Taglines are the unsung heroes of branding—just a few words, but they leave a lasting impression. Remember Onida’s 'Neighbour’s envy, owner’s pride'? Simple, sharp, unforgettable. But what about Vicks in Germany, where the name sounded... let’s just say awkward? From cultural blunders to overpromising translations like Pepsi’s ‘bringing your ancestors back from the dead’ in China, taglines have made headlines for both the right and wrong reasons. A good tagline is simple, honest, and culturally relevant. But when brands miss the mark, the internet never forgets. What’s one tagline that’s stuck with you, for better or worse? Let’s discuss the power of words in branding! . . . . #businessideas #branding #brandname #taglines #namestory

With a gamified mobile experience that melted Indonesian hearts and made them drool, Unilever's Paddle Pop saw a 20% higher session rate than the industry benchmark! Watch this story to learn how the brand boosted engagement, recall, and footfalls. #GamingAdvertising #SuccessStory #Indonesia #MobileMarketing

Thrilled to have represented Vintage Faire Mall in a live segment on Good Day Sacramento in my prior role as a Senior Manager of Marketing. Now, as a brand strategist, I have the opportunity to discuss the powerful synergy between marketing and live TV with my clients.🚀 In today's fast-paced digital world, where personalized connections are key, leveraging live TV presents an incredible opportunity to engage with your target audience both dynamically and authentically. 💼 Live television amplifies brand visibility, fosters trust, and drives meaningful interactions with viewers through a more personal connection. In this case, with the host and I as their guide, I was able to provide an experience we were offering for a holiday activation. 📈 Here are a few key takeaways: 1️⃣ Real-Time Engagement: Live TV allows for instant interaction with the audience, fostering genuine connections and feedback. 2️⃣ Authenticity: Nothing beats the authenticity of live content. It humanizes brands, making them more relatable and trustworthy. 3️⃣ Targeted Reach: By strategically aligning marketing messages with live programming, we can reach our target audience at the right time and in the right context. 4️⃣ Memorable Impact: Live TV leaves a lasting impression. It's an opportunity to tell compelling stories and leave your audience wanting more. Not to mention, provide shareable content to the platforms that you control. 5️⃣ Call To Action: Provide an actionable next step for your potential customer. For instance, "Make Your Reservation" and pre-plan your visit. Let's continue to push boundaries and redefine the future of marketing together! 💪 #Marketing #LiveTV #Innovation #brandstrategist #adagency

🌟 Embracing the Power of a Dopamine Detox! 🌟 In our age of omnipresent social media, we've adopted a ‘pic-or-it-didn’t-happen’ mentality. Holiday plans and travel destinations are often chosen for their Instagram-worthy photo ops. Amid this backdrop, Visit Kotka-Hamina Tourism introduced an effective but simplistic idea: A place where visitors cover their phone cameras and screens to fully immerse in the experience. It's easy to get overwhelmed by constant stimuli and instant gratification. Spending time in nature is a proven antidote to digital burnout, and its positive effects on mental well-being are at the heart of Visit Kotka-Hamina’s brand. 🚀 🌱 Enhance Well-being: Taking a break from constant digital engagement reduces stress and anxiety, fostering a sense of calm and balance. 🧠 Reclaim Control: A dopamine detox helps you regain control over your impulses, leading to healthier habits and more mindful choices. 🔋 Increase Motivation: By resetting your dopamine levels, you can reignite your intrinsic motivation, finding joy and fulfillment in everyday tasks. This striking and socially relevant idea reveals that we may all be long overdue for our own dopamine detox! 🌟 #MentalHealth #Productivity #Wellbeing #Mindfulness #DigitalDetox #Marketing #Advertising #Innovation #Branding #CreativeCampaign #OutdoorAdvertising #MarketingStrategy

The legendary Prickly Heat Snake Brand talcum powder, hailing from the vibrant heart of Thailand, is not just a product; it's a cultural icon that has soothed generations with its cooling embrace. Born as the world's first cooling powder, it has become synonymous with relief from the sweltering heat, offering a refreshing sensation that has been trusted for years. Its unique formulation, infused with the essence of traditional Thai remedies, provides a cooling effect that is both immediate and lasting, making it a staple in daily routines. As EvolGarlic's Products and Services Journal prepares to delve into the storied legacy of this remarkable product, readers can anticipate an article rich with history, personal anecdotes, and a detailed review of its enduring qualities. Moreover, the inclusion of a Thai language version signifies a nod to the brand's roots and a celebration of its global appeal, ensuring that the tale of Prickly Heat Snake Brand reaches audiences far and wide. Stay tuned for an article that promises to be as invigorating as the powder itself! #productreview #contentcreator #article

Tetley's relationship with Neverland is over. Here are some dunkables: - Tea companies are innovating with cold infusions to combat declining black tea consumption, creating herbal teas that brew without hot water to compete with soft drinks and juices. IBISWorld - Tea is going out of style among Britons, along with traditional staples like Sunday roasts and the English breakfast, as people opt for unconventional alternatives that satisfy their increasingly adventurous palates. Canvas8 - Younger consumers are less likely to drink tea throughout the day compared to older groups, likely due to growing up with more beverage options, reducing tea's all-round role in their lives. Mintel - Tetley's 2018 redesign revitalised its brand by focusing on tea's "magical moments of warmth". They evolved their visual identity and packaging, modernising whilst maintaining key brand elements. This strategy transformed declining sales into 3% growth globally. WARC - 73% of people who like bacon or sausages for breakfast are heavy tea drinkers. GWI - Yorkshire Tea created a humorous summer anthem and music video to stay culturally relevant and appeal to younger consumers without alienating older ones. The campaign highlighted the British habit of packing tea bags for holidays, aiming to keep drinking black tea relevant across generations. Contagious - Marketing science can guide tea brands by identifying Category Entry Points, helping increase mental availability and market share through targeted strategies addressing the why, where, when and with whom of tea consumption. Trajectory All of these were quickly retrieved using premium secondary sources. The great advantage of using these is that the data is quick to find, is way more granular than anything you'll find that's freely available, and is often more current. My insights team at Publicis was always small in number; I considered having the right knowledge partners as like having extra members of staff, especially when you have access to their analysts and experts. If your clients operate in a variety of sectors, especially B2C, you'll be a step ahead of your pitch rivals if you have sources like these. The trick is knowing which ones are best for you. #deskresearch #pitching #secondaryresearch https://lnkd.in/eAM9pmyd