A bit of a tribute to founders / humbling reminder for investors at the start of '25: I've looked at thousands of early-stage fundraising decks over the past two years. In stereotypical fashion, I can typically tell within 30 seconds (2-3 seconds per slide) if I'm going to dig in, and if it's a company I'd be interested in investing in. Over the last two months I have been working on a project with a really cool company who is raising a Series A. I've been supporting on building the deck, data room, etc. So I've been fully back in the early-stage operator seat. And let me tell you. It is SO MUCH HARDER than investing. I sent the deck to some investor friends for feedback. I really value their opinion. Their feedback was stuff that I tell founders all the time about their decks. But I flat out missed it when putting this deck together. Startups are so much easier said than done. It's really hard being in the arena. Founders live there every day. Cheers to you.
I always tell founders that on the scale of 1-2 of hard things, being a founder is an 11, and being the founder of a venture capital firm is a 9. Investing is hard, building and running a fund AND a firm is harder...and I'm not reinventing the wheel, and they are.
This is so real—I experience that when making my own deck for fundraising for our fund too it’s so easy to see what can be better for someone else’s (eg LARGER FONT!) but once I’m making my own I’m just so deep in it and attached to all the material etc 🤣🍎
Every investor should do this Stepping out of comfort zone is necessary for growth, humility and empathy
Every founder knows that working on pitch decks is a losing game 😄
It's always good to step out of your seat and into someone else’s perspective every once in a while.
Ryan Perlowin Your experience with the things you missed in the deck also validates why it's so important to have a trusted person or coach available to provide feedback, insights, and critical questions on important projects or goals.
I look forward to the day when I am not building decks 😆
Thanks for bringing this up! Pitch design turns out to be a highly time consuming, never ending history… and yes, only harsh feedback can make it through!
Founder @ Sun & Swell | Harvard MBA | Management Consultant
1moAs a management consultant, I have no problem putting together concise, high level decks for clients. As a founder… it is so much harder making my own pitch deck!! It’s easier to be concise and high level when you don’t live in the details :)