Roman Sydorenko’s Post

Nice article highlighting the key beverage trends of 2025: a growing consumer desire for cocktails made with better ingredients, less alcohol, and a focus on health-conscious choices. FOUR BLUE PALMS and #Barsmith are proud to be at the forefront of this shift, crafting products that empower people to enjoy high-quality cocktails that align with their evolving preferences. Cheers to a more mindful approach to mixing drinks.

What can we expect from the beverage industry in 2025? 🤔 This past year, we saw massive shifts in consumer behavior and new trends emerge that have altered the landscape of our industry. From savory cocktails to eco-friendly packaging, 2025 promises to be a year where tradition meets bold experimentation. Here’s where I think we could see the industry heading in 2025… 1. Savory Serves 🍸 The culinary world is seeping into cocktail culture like never before. Herbaceous and umami flavors—think miso, mushroom, and sea vegetables—are taking center stage. New York’s Double Chicken Please is leading the charge with savory cocktails like the Red Gravy Eye, while Bangkok’s Funkytown scores its drinks on "funkiness,” featuring fish sauce caramel and dried shrimp in creations like the Som Tum cocktail. 2. Protein Cocktails and Brothtails Functionality is the name of the game. Protein cocktails, such as Protein Espresso Martinis, cater to health-conscious consumers, while brothtails take inspiration from bone broth and pair surprisingly well with spirits like bourbon or nutty vodkas. The result? Cocktails that are indulgent yet aligned with modern wellness trends. 3. Rethinking Packaging 💭 Sustainability takes the spotlight with lightweight glass bottles, reusable designs, and paper-based alternatives. Innovators like Frugalpac are proving that sustainable packaging can be both stylish and functional, while brands like Johnnie Walker are setting the standard for lightweight bottles that reduce carbon footprints. 4. Bold Branding and Retro Designs Stripped-back, impactful designs and Art Deco-inspired packaging are elevating the aesthetics of beverage brands. These trends are not just about looks—they’re about standing out in a crowded marketplace and promoting reusability. 5. Exotic Tastes and Global Influences 🌎 Asian wines, Mexican beers, and tropical tequila variants are thriving, with Changyu wines and tequila exports leading the charge. Meanwhile, the Hugo Spritz has taken the summer cocktail crown, paving the way for experimental spritz flavors like limoncello in 2025. 6. Female Spirit The spirits world is undergoing a quiet revolution, with women leading the charge in premium spirits consumption and branding. Collaborative releases like Beyoncé’s SirDavis whiskey and Cate Blanchett’s work with Toku Saké are broadening the industry’s appeal and redefining how spirits intersect with lifestyle. These trends aren’t just about what we drink—they’re about how we live, celebrate, and connect. As the industry evolves, one thing remains constant: the desire to surprise and delight. Which of these trends excites you the most, and how do you see them shaping the future of the beverage world? Which trend do you think will dominate 2025? Share your thoughts!

𝗔𝗱𝗱 𝘀𝗼𝗺𝗲 𝘀𝗽𝗮𝗿𝗸𝗹𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗱𝗿𝗶𝗻𝗸 𝗺𝗲𝗻𝘂! 🍹 🍷 🍸 The dining scene is getting a chic makeover with the addition of upscale, non-alcoholic drinks. By introducing crafted, health-focused beverages, your venue can stand out and draw in those craving wellness and novelty. 𝗪𝗵𝘆 𝗴𝗼 𝗻𝗼𝗻-𝗮𝗹𝗰𝗼𝗵𝗼𝗹𝗶𝗰? 🌿 👉 Health Investment: With 66% of consumers prioritizing well-being, offering choices like kombucha, adaptogenic smoothies, and herbal teas adds sophistication and meets wellness trends. 👉 Generational Appeal: Berenberg, Research Division's research revealed that Gen Z consumes over 20% less alcohol per capita compared to Millennials at the same age. 64% of Gen Zers anticipate drinking less alcohol throughout their adult lives than previous generations. 👉 Profitable Economics: The markup on these drinks can exceed the 70-80% commonly associated with alcoholic beverages. The key is to balance creativity and value, setting prices that reflect the beverage's quality and innovation without alienating customers through excessive costs. 👉 Wider Audience: Attract more guests, including those avoiding alcohol for health, religious, or personal reasons, diversifying your clientele. 👉 Mindfulness Trend: Align with the values of the mindful drinking trend, offering premium non-alcoholic options to cater to consumers seeking a refined taste experience without alcohol. In a competitive market, uniqueness is key. Inspired by the success of The MICHELIN Guide's starred restaurants, non-alcoholic pairings are not just alternatives but a reimagined dining journey, boosting your brand with unmatched sophistication and insight. Your non-alcoholic menu options don't have to be boring! 〰 📌 Hi! I am a Hospitality Consultant at Sensei Consulting, specializing in driving profitability, delivering a culture of excellence, and optimizing operations for businesses in the hospitality sector. ▶ Reach out to schedule your complimentary introductory call today!

🌟 The Rise of Low & No Alcohol: A New Era of Mindful Drinking 🌟 Over the past few years, we've witnessed a significant cultural shift in how people approach drinking. Whether it’s for health, wellness, or simply a desire for balance, low and no-alcohol beverages are having a moment—and it’s more than just a trend. 🍸 The Drivers of Change: Growing focus on mental and physical well-being The rise of the sober-curious movement Consumers seeking quality over quantity in their drinking experiences 🍹 What’s Happening in the Market: Innovative brands are crafting premium non-alcoholic alternatives—think alcohol-free spirits, craft beers, and elegant mocktails. Bars and restaurants are expanding their offerings to cater to this demand, proving that great flavor doesn’t require alcohol. 🚀 Why This Matters: The shift towards mindful drinking represents more choice, more inclusivity, and a recognition that socializing and enjoying great drinks don’t have to come with a buzz. What do you think about the low/no-alcohol trend? Is it here to stay? #MindfulDrinking #LowAndNoAlcohol #Wellness #SoberCurious #Innovation

Mindful drinking is no longer just a trend—it’s a shift redefining hospitality. Our founder, Emma Hutchison recently sat with Sophie Arundel at the Drinks Business and highlighted that 'Zebra striping is about meeting the modern guest’s desire for balance and inclusivity, offering indulgence without compromise.' With alcohol-free options driving a 38% revenue boost and higher spend per person at our sister venue, @NineLivesBar in London, it’s clear: premium zero-alcohol offerings aren’t just sustainable; they’re game-changing. 🌎️ At Sweet&Chilli, we’re helping brands embrace this shift by crafting inclusive, premium experiences that resonate with modern drinkers. Have a full read of the article here; #SweetandChilli #DrinksTrends #Marketingstrategy #noalcohol

Benefits of Flex Drinking and Non-Alcoholic Beers Flex Drinking refers to a flexible approach to alcohol consumption, where individuals choose to drink less or opt for non-alcoholic alternatives without fully committing to sobriety. Non-alcoholic beers provide a beverage option that can be enjoyed socially without the effects of alcohol. General Benefits: 1. Healthier Lifestyle: Reducing alcohol consumption lowers the risk of liver disease, cardiovascular problems, and certain cancers. 2. Mental Clarity: Less alcohol intake can lead to improved cognitive function and mental health. 3. Improved Productivity: Without the effects of alcohol, individuals often experience better focus and energy levels. 4. Social Inclusivity: Non-alcoholic beers allow people to participate in social activities without feeling pressured to drink alcohol. 5. Weight Management: Non-alcoholic beers typically have fewer calories than their alcoholic counterparts. Impact on Different Generations: Generation X (born 1965-1980): - Health Awareness: Many Gen Xers are becoming more health-conscious as they age, and reducing alcohol intake aligns with their efforts to maintain a healthier lifestyle. - Family and Career Balance: With responsibilities towards family and careers, non-alcoholic options allow them to engage socially without impairing their duties. - Traditional Social Norms: Having grown up during times when alcohol consumption was more socially ingrained, non-alcoholic beers provide a way to fit in socially while adhering to personal health goals. Millennials (born 1981-1996): - Wellness Trend: Millennials are a driving force behind wellness trends, including mindful drinking and the rise of non-alcoholic beverages. - Social Media Influence: They are influenced by social media trends promoting healthier lifestyles and sobriety. - Work-Life Balance: With a focus on achieving work-life balance, non-alcoholic beers fit their lifestyle of maintaining productivity while enjoying social events. Generation Z (born 1997-2012): - Sober Curious Movement: Gen Z is at the forefront of the "sober curious" movement, exploring sobriety for health and wellness reasons. - Mental Health Focus: This generation places a high value on mental health, and reducing alcohol consumption is seen as beneficial for mental clarity and well-being. - Peer Influence: Socializing without alcohol is becoming more normalized among Gen Z, making non-alcoholic drinks a popular choice. Conclusion Flex drinking and non-alcoholic beers offer health, social and lifestyle benefits that appeal across generations. While the motivations and impacts may vary, the overarching trend is towards a more mindful approach to alcohol consumption.

🌿 Embracing Wellness in Food & Beverage 🌿 In today’s wellness-focused world, making informed choices is more important than ever, especially in the food and beverage industry. We’ve seen a shift where consumers prioritize transparency and health in their purchasing decisions. This trend was a key factor in our journey with Curamia Tequila. When we ventured into the tequila market—a space known for its saturation—we did so with a deep sense of purpose. Our mission was to create a product that stands out for its commitment to purity and quality. We wanted Curamia Tequila to be a reflection of what tequila was always meant to be: just agave, without additives or added sugars. This dedication to authenticity is central to our brand’s identity. Choosing not to feature a celebrity on our label was a conscious decision. We wanted to honor the traditional tequila of Mexico that we grew up respecting. By keeping our focus on the quality of our product rather than celebrity endorsements, we aim to bring you a tequila that truly represents its heritage. Curamia Tequila is more than just a drink; it's a testament to our belief in celebrating life’s moments while staying true to your wellness goals. Our mission is to be a brand you can trust and enjoy, knowing that you’re choosing a product that aligns with a healthier lifestyle. With Curamia, you don’t have to compromise your productivity the next day—you can enjoy your celebrations and feel good about your choices. Here’s to celebrating life and achievements with a tequila that supports your wellness journey. Cheers to making choices that are both enjoyable and mindful! #Wellness #CuramiaTequila #FeelGoodTequila #CleanDrinking #CelebrateResponsibly #HealthyLifestyle

🌿 Embracing Wellness in Food & Beverage 🌿 In today’s wellness-focused world, making informed choices is more important than ever, especially in the food and beverage industry. We’ve seen a shift where consumers prioritize transparency and health in their purchasing decisions. This trend was a key factor in our journey with Curamia Tequila. When we ventured into the tequila market—a space known for its saturation—we did so with a deep sense of purpose. Our mission was to create a product that stands out for its commitment to purity and quality. We wanted Curamia Tequila to be a reflection of what tequila was always meant to be: just agave, without additives or added sugars. This dedication to authenticity is central to our brand’s identity. Choosing not to feature a celebrity on our label was a conscious decision. We wanted to honor the traditional tequila of Mexico that we grew up respecting. By keeping our focus on the quality of our product rather than celebrity endorsements, we aim to bring you a tequila that truly represents its heritage. Curamia Tequila is more than just a drink; it's a testament to our belief in celebrating life’s moments while staying true to your wellness goals. Our mission is to be a brand you can trust and enjoy, knowing that you’re choosing a product that aligns with a healthier lifestyle. With Curamia, you don’t have to compromise your productivity the next day—you can enjoy your celebrations and feel good about your choices. Here’s to celebrating life and achievements with a tequila that supports your wellness journey. Cheers to making choices that are both enjoyable and mindful! #Wellness #CuramiaTequila #FeelGoodTequila #CleanDrinking #CelebrateResponsibly #HealthyLifestyle

🎄 Holiday Drink Trends for the Season 🍸 As the holiday season approaches, beverages are set to take center stage at celebrations, creating unforgettable experiences. Here’s what will dominate the drink menus this year: 1️⃣ Low and No-Alcohol Cocktails (NOLO): Health-conscious consumers are driving the demand for sophisticated low or no-alcohol options. Expect creative mocktails featuring seasonal ingredients like cranberry and cinnamon. 2️⃣ Seasonal Flavors: Holiday classics such as spiced apple cider, peppermint-infused drinks, and eggnog are being reimagined with modern twists. Look out for innovative presentations and unexpected flavor pairings. 3️⃣ Eco-Friendly Choices: Sustainability is a priority. From locally sourced ingredients to reusable glassware, eco-conscious options are a must for any festive menu. 4️⃣ Functional Beverages: Drinks that deliver more than flavor—think adaptogen-enhanced cocktails or vitamin-rich infusions—are on the rise, combining indulgence with wellness. 5️⃣ Crafted Aesthetics: The look of the drink matters just as much as the taste. Expect dazzling garnishes, holiday-themed glasses, and drinks that double as Instagram-worthy moments. Which of these trends are you excited to explore? Share your favorites below! 🥂

Sobriety has finally found its party pants. Nonalcoholic beverages are no longer just for your yoga teacher or the friend who's "on antibiotics." They're chic now—almost annoyingly so. From Brooklyn bars to Coachella-sponsored mocktails, this category has swaggered out of juice-bar exile and into the fluorescent lights of nightlife. And apparently, Gen Z is drinking 20% less than millennials. Who knew the youth would rebel by... staying hydrated? It’s not just about health anymore. Forget those wellness claims that scream, "This drink will fix your chakras." Today’s alcohol-free options look like something your cool friend would carry to a secret warehouse rave. Whether it's Liquid Death’s punk water cans or Ghia’s sunset-hued bottles that seem to vibe just so with a French 75, they’re Instagrammable enough to earn a standing ovation from your grid. A drink’s aesthetic is the new taste. Nightlife venues are catching on too. Bars now serve drinks like they’re auditioning for a Netflix rom-com. You’ll spot everything from agave-based Alc-free tequila knockoffs to drinks with enough adaptogens to make Gwyneth Paltrow blush. It’s all about looking like you’re part of the action—even if what’s in your tumbler won’t leave you karaoke-sobbing to Celine Dion at 2 a.m. Naturally, the sober-curious crowd is loving the change. Why commit to limiting yourself to one label? Flip-flopping between cocktails and "mocktails" keeps everyone in the squad hydrated—and harder to guilt into splitting shots later. It’s called "zebra stripping," which sounds like a dance trend, but no—it’s just drinking, responsibly. Still, the category’s glow-up doesn’t mean every teetotaler is thriving. A purely nonalcoholic nightclub in LA shut its doors after just eight months. Turns out, people still want balance: a cocktail for them, a chic custom tonic for the friend "just detoxing." Apparently, the utopia of fully sober nightlife isn’t here yet. Humanity is complicated like that. So, what’s next? More sophisticated packaging, of course—think moody design that screams, "This is NOT your child’s grape juice." Plus, the rise of these “functional social drinks” (code for: chill, but still fun) in finer venues and raves alike. Because let’s be honest—nothing says "I’m classy" like sipping a nonalcoholic negroni while dodging someone aggressively doing the Cha Cha Slide. Sobriety is no longer the boring cousin at the party. It’s fashion, flavor, and vibes. Is the booze-free trend here to stay? Perhaps. Or maybe it’ll just be a much-needed detox before the next espresso martini wave. #SoberCurious #StayHydrated #ChicNotDrunk