A big thanks to AI guru Nicole Leffer for taking marketing leaders from Cervin Ventures' portfolio companies through her "Harnessing the Power of Gen AI for Marketing" seminar today. Every time hear Nicole speak I come away with a dozen new AI tips and tricks -- and she delivered again by showing us how to build foundational skills in our marketing orgs. I won't steal her magic but here are a couple of Nicole's context-setting observations: 🤖 AI is a great assistant, not a replacement for marketing. AI can't do ALL of your marketing, especially in these early days. (So don't even think about taking humans out of the loop yet.) 🤖 Marketers using AI think they are further along than what they really are -- mostly because they don't know what they don't know. (Good news, if you're incorporating AI into workflows, you're still ahead.) 🤖 AI and the models are currently the dumbest they will ever be. If you can do great things with them now, think about what they will be able to do in the next 3-5 years. Thanks to all the Cervin companies who participated! cc: Christine Vidal, Daniel Kish, Crystal Mendes, Josh Dreyfuss, Jeanette Belashov, Justin Mota, Marwa Mhtar, Kristi Tutt, Tyler Fridley, MBA, LingRaj Patil, Phoebe Wang, Ashley Daniels #marketing #ai
Scott Brown Thank you for inviting Nicole Leffer to this event. I got a lot of value out of it on how to more effectively use ChatGPT in marketing.
Thank you for inviting me! This was an AI webinar where I actually LEARNED so many new ways to incorporate AI into our processes at Folloze. I can’t wait to share my notes with the team.
Nicole Leffer is amazing. A must follow on LinkedIn!
Tech Marketing Leader & CMO AI Advisor | Empowering Tech Marketing Teams with AI Marketing Skills & Strategies | Expert in Leveraging AI in Content Marketing, Product Marketing, Demand Gen, Growth Marketing, and SaaS
8moThank you for having me!! I really enjoyed working together and today’s session!