Rahul Saraswat’s Post

🚀 How Netflix Triumphed in the Streaming Wars 🌐 After a turbulent 2022, Netflix has reclaimed its leading position in the streaming landscape. With innovative strategies like cracking down on password sharing and launching an ad-supported service, they've gained 45 million new subscribers since May 2023. 📈 Under new leadership from Greg Peters and Ted Sarandos, the company continues to evolve while maintaining strong growth—surpassing legacy studios still struggling with profitability. Despite challenges ahead—including fierce competition from platforms like Amazon and YouTube—Netflix's commitment to engaging content keeps it at the forefront of viewers' minds. From live sports events to reality shows, they’re redefining entertainment for a new era. As we move forward into this dynamic industry landscape, one thing is clear: Netflix remains a force to be reckoned with! 💪🎬 Source: https://lnkd.in/e4hC7jvY #StreamingWars #NetflixSuccess #InnovationInEntertainment

🎸 And isn't it ironic, don't you think? It's interesting that Netflix is now asking others to do what they themselves didn't do in the past. Netflix started sharing data when it wanted to and how it wanted, changing the metrics to suit its needs and look good. In fact, it still does this with the data it shares every six months. Now that it's king of the hill and everything is going its way, Netflix is asking others to be transparent. That being said, I support greater transparency for the benefit of the entire industry. #netflix #streaming #data

"Netflix's era of growth is upon us" "10-year original library strategy leaves competitors in the dust" Netflix has announced its Q2 earnings, and with over 8 million new subscribers, it looks like it's unstoppable. With Paramount Global's sale, Warner's layoffs, and Disney's content cuts, the news from its competitors is rather depressing. Netflix's strength is clearly in its content. The recently announced Emmy nominations show Netflix in 107 categories, close to the all-time high of 120. Korean content, including "Queen of Tears," also helped drive new subscriber acquisition. In the Asia-Pacific region, Netflix gained over 2.8 million unique subscribers. The power of Netflix has now translated into absolute power to set the price of the "streaming economy." This streamer is on the march to conquer smart TVs. https://lnkd.in/gYDeQk78

From Deadline: Netflix today all but scoffed at the possibility of joining a #streaming bundle and poked smaller rivals for investing heavily in content that generates “relatively small viewing.” But when YouTube came up on a post-earnings video call, there was plenty of respect. Recent Nielsen data showed YouTube made up nearly 10% of all television viewing in the U.S. last month. Netflix was lower, at 8.4%, albeit the highest for a subscription service. Streaming viewership hit a record overall share topping 40%. One analyst asked execs how Netflix plans to take share from YouTube, if that’s a focus. It’s not, at least publicly. Data shows that “Netflix and YouTube are the clear leaders,” said Netflix co-CEO Ted Sarandos. Netflix is focused on the rest of total TV time — about 80%, primarily linear and streaming — “that isn’t going either to us or to YouTube … So that’s a ton.” “We clearly do compete with YouTube in certain segments of their business. And we certainly compete with them for time and attention,” he said. But, ticking off “the most watched and talked about” and high profile, Emmy nominated content, he said, “our teasers and trailers and behind the scenes, clips, and all those kinds of things are incredibly popular on YouTube. So, in that way, we kind of feed each other pretty nicely.” Co-CEO Greg Peters added that the services carry very different kinds of content. Netflix “fulfills an important and differentiated need both for consumers, who really want amazing, spectacle movies and #TV shows … and for creators, who want partners that can share in the risk that’s inherent in bringing those stories to life.” “It’s very competitive out there [but] we also feel confident that our model works well for consumers, it works well for creators, and it works well for our business.” #advertising

Netflix's journey is a testament to relentless innovation and customer-centric strategies. With a focus on pushing boundaries, they have successfully garnered a record number of subscribers. Through continuous stream of new content, exclusive events, and strategic pricing adjustments, Netflix remains at the forefront of the streaming industry. This article is just a sneak peak into Netflix's success story, if you know a detailed product strategy outlining their path from vision to execution, please share. It would be a valuable lessons for businesses striving to achieve similar feats. Read more about Netflix's approach here: [Link to the article](https://lnkd.in/gYfgkiHT) #Netflix #Innovation #Streaming #SuccessStory

If you want to know what the future of streaming looks like, scroll through Netflix. The business imperative for following Netflix’s UI lead is reducing churn. High cancellation rates are a major burden for streamers struggling to make money, but Netflix has it figured it out better than most. While Paramount+, Peacock, Max, and Apple TV+ have monthly churn rates of about 7%, Netflix has the lowest churn rate in the industry, at less than 4%, according to Antenna, a subscription analytics company. The monthly churn rate for Disney+ and Hulu sits between 4% and 5%, but Disney would like it to be lower. Read more: https://lnkd.in/g8VSpn8V

I don't agree that Netflix won the streaming wars. By some metrics, they may be winning. But the game is far from over. While Netflix is trying to be an "everything for everybody", for some (like me), that only adds to the clutter, drives lower quality perceptions, and contradicts higher prices which are usually justified by a more premium experience. Netflix also operates in a vacuum. It's all they have. Apple TV and Youtube operate within highly diverse portfolios that include devices and banking and connected homes and more. Apple TV's quality positions it as the HBO of Streamers and Youtube's creator-led programming and authenticity is more aligned with consumption trends. I'm a focus group of one but if pressured into prioritizing my subscriptions (which many people will soon have to do), I would drop Netflix first and fight to the death to keep my Apple TV and Youtube Premium subscriptions.

✅🖥️ New York Times (6/22): “Streaming has long been hailed as a promising business, because companies like Netflix can add additional subscribers at little extra cost. The more paying subs a service has, the more the company’s costs can be spread out over a large base, lowering the cost per sub. But those want lots of options, and the costs of making enough programming can be enormous. As a result, a streaming service’s profitability depends in large part on how many paying subs are needed before those TV shows and movies become cost-effective. There was a time when industry execs hoped that number might be as low as 100MM. But now the consensus among many of the executives interviewed is that the number is at least 200, and possibly more. “If you’re going to be a full entertainment service with live sports and tent-pole blockbusters today, 200MM is a number that can give you the scale with the hope for growth over time,” Amazon (execs have) said. Bob Chapek, Disney’s CEO until 2022, also agreed that 200 was the number that meant “you’re big enough to compete.” Netflix has reached that, and then some, with about 270MM paying subs. Moreover, those pay an industry-leading average of more than $11 per month. Netflix is highly profitable, with operating margins of 28 percent. In the first quarter of 2024, Netflix reported revenue of $9.4B, and $2.3B in net income. No one else comes close. Disney and Amazon are the only other streaming services with more than 200MM subscribers.” ⬇️ #streamingtv #ctvadvertising #avod #svod #ott #fast #upfronts

Netflix has emerged as the "indisputable winner of the streaming wars," according to senior analyst Michael Nathanson. That's the experience here in Asia too - great that Netflix is doing well, but not so great that producers have fewer places to go with their new projects.... In this industry nothing is constant except change though, so let's see what happens next! https://lnkd.in/gHUyyqtf #Netflix #streamingwars #entertainmentindustry.