Rose Huskey’s Post

In today’s digital age, keeping viewers engaged during commercial breaks is increasingly difficult, especially during major events like the Olympics. Frank Maguire, VP of Insights, Strategy & Sustainability at Sharethrough, highlights a solution that benefits both advertisers and viewers: #CTV Sports Tickers. This innovative technology integrates real-time sports updates into commercials, ensuring that viewers stay informed without feeling distracted during gameplay. Sharethrough’s research reveals that 76% of viewers reach for their phones during ads, but they don’t appreciate distractions during key moments in sports. The CTV Sports Ticker offers a middle ground—keeping viewers engaged with live sports scores displayed at the bottom of the ad, allowing them to stay connected to the game even during breaks. This approach led to a 91% increase in attention among sports fans. Ads featuring Sports Tickers saw a 14% lift in attention and a 19% improvement in engagement. Maguire emphasises aligning ad content with seasonal sports events and personalising ads through geo-targeting for making ads more relevant. As viewer behavior continues to evolve, solutions like these will be essential in creating engaging, non-intrusive ad experiences. #AdTech #DigitalInnovation #Olympics2024 #ViewerEngagement #SportsMarketing https://lnkd.in/d44ah3Gx

2025 proved the world of sports is no longer just about the game—it’s about the ads that surround it. With sports ad inventory on the rise, brands now have more opportunities than ever to connect with audiences in meaningful, high-impact ways. Here’s why this matters: 🏈 Live Sports Still Dominates Attention: In an era of on-demand content, live sports remain one of the last true “appointment viewing” experiences. Viewers are engaged, and they’re not skipping your ads. ⚽ New Niches Are Emerging: From women’s sports to regional leagues and niche competitions, brands can tap into fresh audiences that are growing rapidly. 🎾 Cross-Platform Expansion: Sports advertising is no longer limited to linear TV. Brands can now reach fans across CTV, streaming platforms, and social media, creating multi-touchpoint campaigns that amplify their message. For advertisers, this surge in inventory means smarter targeting, more flexibility, and greater creative opportunities. Whether it’s programmatic placements during live streams or branded integrations within digital content, the opportunities are vast. The takeaway? Sports advertising isn’t just for big-budget players anymore—it’s becoming a space for brands of all sizes to innovate and connect with passionate, engaged audiences. How are you leveraging sports advertising as part of your strategy? Here’s a great read to explore the opportunity: https://lnkd.in/eT2dhpd4 #SportsAdvertising #CTV #ProgrammaticAdvertising #LiveSports #AdTech #BrandMarketing #DigitalAdvertising

Connected TV has transformed advertising dynamics during sports events, providing advertisers with unmatched reach and recall. In a recent conversation with ADGULLY, Nikhil Kumar, Chief Growth Officer at mediasmart, shared that advertisers' focus needs to shift to reaching the right audience rather than focusing solely on where the ad is shown. This implies that advertisers can cut across mediums and even genres programmatically to cater to these audiences and achieve a unified reach. He further elaborated that within the CTV ecosystem, a viewer has different platforms to watch or engage in sports. While a large majority of viewing happens on OTTs, FAST channels are also growing. On mediasmart, an advertiser can access 60+ sports channels on FAST. This personalization enhances viewer engagement and satisfaction while providing advertisers with targeted advertising opportunities. Read the complete article to enhance your advertising strategies during sports events: https://lnkd.in/dpPdQkkW #CTV #ConnectedTvAdvertiding #sportsAdvertising

Leveraging the power of CTV: OTTs + FAST to tap into relevant audiences with mediasmart #CTV #Sportsadvertising #OTTs #FASTChannels #CTVecosystem

🏈 The future of live sports advertising is here, and it's all about CTV! 🖥️ As we see more viewers shifting from traditional TV to connected TV, the opportunities for advertisers are expanding rapidly. This insightful article from Vibe explores how brands are leveraging CTV to reach engaged sports fans in real-time. From targeting to measurement, the game has changed, and it's exciting to see how the industry is evolving. Check out the article to learn more about how CTV is revolutionizing live sports advertising: https://lnkd.in/eqvjA83W #CTV #LiveSports #Advertising #OTT #DigitalMarketing #AdTech

The 2024 Paris Olympics is not just a spectacle of sports, but a grand stage for brands to connect with a global audience. In PMG’s latest POV, we take a closer look at the main challenges and opportunities shaping the advertising landscape: 👀 Viewing Trends: NBCUniversal has adapted to a streaming-first media offering with new interactive features, multi-view functionality, and a storytelling approach across all platforms 💰 Media Costs: Increased media costs due to the rise in interest and viewership, especially in women's sports, have caused many high-impact media spaces to sell out fast 💬 Strategic Messaging Considerations: Expect real-time conversations, an influx of influencer marketing, and programmatic advertising for the first time ever How can brands break through the clutter? Discover more insights and recommendations from our experts: https://bit.ly/3R2mZL1

105.3 million sports fans (some casual) streamed a live sporting event in 2024 (see EMARKETER chart pasted below) vs 85.7 million that enjoyed their favorite sport on linear broadcast TV! They're anticipating a 8.36% increase in the streaming numbers for 2025 and by the end of 2027, they're projecting that 127.4 million people will have watched a live sporting event of some kind on streaming TV vs. 75+ million on linear broadcast. Why? As TV consumption continues to shift away from linear broadcast and cable, so does those who watch live sports. With basically every other form of TV entertainment content living in an on-demand space, live sports and news are the two content forms left standing that viewers still want to digest in real time. Savvy brands know this and invest heavily in live sports on streaming...does your brand do the same? PREMION not only was the first CTV/OTT advertising platform to the market 10+ years ago but with the acquisition of our very own DSP (demand-side platform--sorry to gaslight all you marketers there), the door to live sports content for small to enterprise-sized brands is wide open. Are you a Tier 3 luxury dealer in Temple, Texas? Do you sell delicious subs and pizzas out of four brick-and-mortars in Des Moines, Iowa? Whatever the product or service, a consumer you're trying to reach are more than likely investing time in live sports, whether casually or avidly. The team at PREMION can connect your brand wherever you are to this highly engaged, loyal audience that has proven time and again to invest in the brands that invest in the sports that they love. DM for more details and let's connect to discuss your brands' path to reaching this audience and growing your business.

🏆 Global Sports Ad Spending Set to Hit $61 Billion in 2024 🏆 As one of the last “watercooler moments” in an increasingly fragmented media landscape, sports hold a unique place in the marketing mix. According to WARC’s latest Global Ad Trends report, live sports are not only gathering colossal global audiences but are also forecast to drive ad spending to an impressive $61B this year, nearly 20% higher than pre-pandemic levels. But the game is changing. As younger audiences, particularly Gen Z, engage more fluidly as following athletes’ personal journeys over traditional teams brands need to evolve beyond conventional campaigns. With 93% of 18-24-year-olds engaging with sports weekly on social platforms, creating digital-first, story-driven content is crucial to tap into this demographic. Another challenge is Fragmented rights. With live sports broadcast across traditional networks, OTT platforms, and mobile apps, following a full season often requires multiple subscriptions. For fans, this complexity risks eroding engagement; for advertisers, it poses the challenge of reaching audiences across various platforms without losing continuity or impact. To stay ahead, brands and agencies must adopt a multi-platform approach, leveraging each medium’s strengths to ensure sustained engagement. Sports are evolving, and those who pivot with the landscape will capture the energy and attention these moments uniquely offer. #SportsMarketing #MediaTrends #BrandEngagement #LiveSports #AdSpend #sports #10xsports

Sports TV measurement needs an upgrade. If you're still using traditional models, this is for you ⤵️ We all know how important sports content has become in brand media strategies. It's leading role in TV Upfronts stands as proof. With that much investment sunk into both linear and digital TV platforms, accurate measurement is critical. Relo Metrics recently partnered with VideoAmp to make sure you get the very best, most accurate data available. By integrating Automatic Content Recognition and Set-Top Box data, it gives a holistic view of audiences across platforms. Powered by merging TV viewership data and a multi-source identity graph, it uses a dataset spanning 39 million households and 63 million devices to deliver precise audience behaviours across local, regional and national areas. Combined with our systems at Relo, it's a competitive force to be reckoned with. Less bias. Hyper-local. Placement-level analysis. To find out how you could harness this technology and stay ahead, read the full blog here: https://hubs.la/Q02Z6QW40 #socialmedia #sponsorship #digitalmarketing #technology #advertisingandmarketing #advertising #sportssponsorship #partnerships #sports

🚀 The Future of Connected TV (CTV) Advertising in Sports 🚀 The latest intelligence report from The Trade Desk unveils the transformative impact of Connected TV (CTV) on the sports advertising landscape. As we move into 2024, CTV has solidified its position as a critical channel, especially in sports where audience engagement is at its peak. One of the key findings from the report is that CTV ads are seeing a significant increase in completion rates—up by 30% compared to traditional TV. This is particularly powerful in sports, where fans are more likely to engage with the entire ad experience. Additionally, the report highlights that brands leveraging CTV for sports events have seen a 25% higher ROI, thanks to more precise targeting and real-time data insights. The ability to deliver personalized, dynamic content during live sports broadcasts is changing the game. Fans are not just passive viewers; they are participants in a digital experience tailored to their preferences, making each interaction more meaningful. The rise of CTV in sports offers brands an unprecedented opportunity to connect with their audience on a deeper level. The higher completion rates and improved ROI underline the effectiveness of this approach, especially in an environment where fan engagement is key. As we look ahead, it's clear that CTV will continue to revolutionize how brands interact with sports fans, turning every ad into an opportunity for connection. #CTV #SportsMarketing #DigitalAdvertising #TheTradeDesk #MarketingInnovation