Fidium Fiber Names Two New Agencies to Amplify Brand Growth

President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship

I shared a quick hit yesterday, but below is a more thorough article that does more justice to the exciting new journey we've just embarked upon with Fidium Fiber. Through a rigorous but exhilarating pitch process, we quickly became true brand believers - not only in the quality and service of Fidium's high speed internet offering itself, but also true believers in the whip-smart marketing leadership of Dan Sumner, Meghan Woodlief and Peter Sternberg. We're excited to put into market a completely new media strategy based on deeply researched consumer insights and a hyper-localized and addressable execution across a myriad of media contacts. As part of this journey, we also got to work with our friends Steve Boehler and Robin Boehler at Mercer Island Group who, as always, ran an impeccable process. And we got to meet incredible new creative partners in Peter Bray and his collaborative and innovative team at Bray & Co. Cheers to the road ahead and helping grow this amazing brand. https://lnkd.in/gPHnMhkg

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15 Comments

Steve Boehler

Founder, Mercer Island Group: Marketing Management Consulting

What a fantastic marriage!!!! Fidium Fiber, NOVUS Media LLC and Bray & Co! Nicely done pitches and what an outstanding onboarding experience!!! Looking forward to great moments and results ahead... The Mercer Island Group team that worked on this (Robin Boehler, Barry O'Neil, Iris Lin, Therese Adlhoch Smith and me) enjoyed playing our part.

7 Reactions

Robin Boehler

Congratulations on embarking on this exciting journey with Fidium Fiber! It's inspiring to see your passion for their high-speed internet service and the strong partnership with Dan, Meghan, and Peter. The new media strategy sounds promising, especially with its focus on consumer insights and hyper-local execution. Here’s to the continued growth of this amazing brand! Cheers!