Richard King’s Post

it boils down to understanding the needs and wants of your audience marketing research is the root of all strategies

If your messaging doesn’t make someone stop and think, it’s not working. Richard King nails it—marketing that resonates isn’t about sounding clever, it’s about making people feel seen. And if your audience isn’t whispering “finally, they get me”—your copy needs work. Best test? Read it out loud. If it doesn’t sound like something a real person would say, scrap it. #MarketingStrategy #MessagingMatters #BrandVoice

What did it make you feel? How did it make you feel? When you closed your eyes, what did you see? What was left unsaid in between every word? That's impactful communication. That's Marketing. Those who get it really get it - thankfully. #communications #communicationsforimpact #marketing

Start trying to sound human. In marketing too.

Magnetic Marketing Wins: The best marketing doesn’t just sell—it makes your audience feel. When your messaging is strong, your customer’s inner voice says: • “They get me.” • “I finally feel seen.” ✅ Test your copy: Does it speak to their pain? Use customer quotes for headlines that spark emotion, not jargon. Stop sounding impressive. Start sounding human. Conversion magic happens there.

The secret to effective marketing is simply... Understanding your customer better than they understand themselves. When you empathize and address their pain points, fears, and doubts... You show them you truly understand their needs. That’s how trust is built and conversions happen.

Why Your Marketing Isn't Resonating: A StoryBrand Perspective 🔍 When your marketing message isn't clear, customers tune out. But clarity isn't just about what you say - it's about understanding your customer's entire journey. Let me share a framework that transforms scattered marketing into a clear story: 1. Start with Their Story, Not Yours - What do they want to achieve? - What's frustrating them right now? - How do they want to feel? 2. Meet Them Where They Are - Awareness: They're just realizing they have a problem - Consideration: They're exploring solutions - Decision: They're ready to choose 3. The Secret Ingredient? Emotion. Your customers aren't just buying a solution - they're buying transformation. Map their emotional journey from frustrated to confident. 4. Bridge the Gap At each stage, answer these key questions: - What are they thinking? - What do they need? - How can you help? Want a free template to map your own customer's journey? Drop a "Yes" in the comments and I'll send you my Customer Journey Story Template - the same one I use with my clients to create marketing that causes a reaction. 🧪

A good marketing strategy shines by making your product glow. For B2B tech founders like you, this wisdom is pure gold. Your solution should stand out, not your marketing tactics themselves. Subtlety in strategy is key. Think about your tech offering. How does it solve problems? How does it transform businesses? That's what your marketing conveys. Just clear, compelling value propositions. Let your product do the talking. But crafting such strategies is... Challenging. Frustrating. Sometimes excruciating even. It's like distilling your essence: - Your unique value proposition - Your ideal customer profile - Your market position All into one clear statement. One that attracts right clients. One that makes you stand out. This could level up your brand. Attract more ideal clients. Grow your B2B tech business. Ready to craft your message? Let's make your product speak. Without shouting. Just selling. Quietly. Effectively. Profitably. That's the smart founder's way. That could be your way. Let's make your product shine.

A good marketing strategy shines by making your product glow. For B2B tech founders like you, this wisdom is pure gold. Your solution should stand out, not your marketing tactics themselves. Subtlety in strategy is key. Think about your tech offering. How does it solve problems? How does it transform businesses? That's what your marketing conveys. Just clear, compelling value propositions. Let your product do the talking. But crafting such strategies is... Challenging. Frustrating. Sometimes excruciating even. It's like distilling your essence: - Your unique value proposition - Your ideal customer profile - Your market position All into one clear statement. One that attracts right clients. One that makes you stand out. This could level up your brand. Attract more ideal clients. Grow your B2B tech business. Ready to craft your message? Let's make your product speak. Without shouting. Just selling. Quietly. Effectively. Profitably. That's the smart founder's way. That could be your way. Let's make your product shine.

As marketers, we are not always very good at marketing marketing. Yes, you read that right. The fact that there are so many CEOs and business leaders who don’t really know what marketing does for their business scares me sometimes. This is particularly true within B2B marketing. And we need to hold ourselves accountable for this. Because if our companies don’t know what we are doing for them, then it’s nobody’s fault but ours. We need our businesses to understand that marketing isn’t just about advertising, or creative, or changing the logo. It’s everything from how we answer the phone, to delivering consistently on our promises, to market analysis, evaluating competitors, and then, yes, how we go about promoting our propositions. As marketers, we know that our real job is to ensure we’re in the right markets, in front of the right customers, with the right solutions, and at the right times. But let’s not forget one other objective. We need to make sure that what we are doing is understood by our own businesses first.