Richard Greenwood’s Post

This is such an important topic. I've had a few calls recently from people who I quickly realised were not in fact... people. Although I spotted it quickly, I was surprised how realistic they were. It's a sign of things to come and we need to ensure that we aren't using AI deceptively. In our 7 principles of responsible AI at Wholegrain Digital, we've included the following principles to stop this sort of thing from happening: * Principle 2: Human Oversight Ensure that AI tools are not let loose on the general public without a sufficiently qualified human providing oversight to ensure that it doesn't go off piste. * Principle 5: Transparency of Authorship Ensure that any content (written, audio, video) that is created by AI is identified as such as does not pass itself off as human. View the full guidelines at https://lnkd.in/eU4vrGf5 and check out Richard's post below.

These are great guidelines from Wholegrain Digital and I think especially for two way communication such as voice and messaging where you could believe you are in real-time communication with a real person. It seems obvious now that it's going to get harder to tell quickly. Another thing that Lex Fridman raised on a podcast this week with Roman Yampolskiy on the 'Dangers of Superintelligent AI' is how powerful AI is likely to become at persuasion. There are people now who've made serious money from their human powers of persuasion and influence and super intelligent AI could put this power (or more power) into the hands of those using it for their own gain.

Ever wondered what AI can do to propel your advertising practice and which legal pitfalls you should avoid? Then check this out below!

We've started our descent into year-end fatigue. It's about to be rush hour productivity, and now we must deal with relentless telesales agents. What's worse is that they are now using AI. As if the state of marketing in the country isn't bad enough (except Checkers), we now have to deal with AI that doesn't even know whether I'm a customer. #telemarketing #telesales

Profiling is the riskiest marketing practice from the EU #AI Act violation standpoint, and it’s not only a B2C problem Interesting discussion on the ethics in AI organized by the Tech Nordic Advocates earlier this week: how to make sure that our marketing processes are ethical and compliant with the EU regulations. Thank you Karola Xenia Kassai, Adam Sam, Maria Selting, David Richardson, Jesper Petersson 🚀, and Barry O'Brien for bringing this topic up. It may cost non-compliant companies up to EUR 35 million or 7% of worldwide annual turnover if they violate the key principles of AI usage. Certain profiling-related activities, such as social scoring, discrimination based on sensitive data like sexual orientation, or even AI system interacting with buyers without their knowledge, are prohibited. And this is far from an exhaustive list. And while I expected B2B companies to be more AI-compliant by default, since many B2B marketers work with account or job-related data, it’s not necessarily the case. What matters is the nature of the business and the AI systems it’s using. For example, finance or healthcare companies may face stricter oversight. The EU AI Act is set to come into force next year, and I expect we’ll see more developments around its application as enforcement begins. So, how can we, as marketers, start preparing now? Any thoughts?

𝗛𝗼𝘄 𝗶𝘀 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? From enhancing content creation with tools like ChatGPT to optimizing lead generation and personalized customer experiences, AI is transforming marketing practices. Platforms like Lalaland.ai and AdCreative.ai are simplifying ad creation and offering innovative engagement methods. However, AI also brings significant legal and ethical challenges, including copyright, data privacy and misinformation issues.   Read all about this in the latest publication of our AI series by our partner Dirk A. Spacek: https://lnkd.in/dVBhzVwh #AI #Advertising #Marketing #Innovation #LegalImplications #CMSlaw

AI is nothing to be afraid of. AI has actually been around for a while. You just didn't know it! Here are some examples you might not be aware of: email spam filters, autocorrect on your phone, customer service chatbots, the infamous Facebook algorithm, and product recommendations on shopping sites. How do you think AI is impacting cannabis marketing? #CannabisMarketing #CannabisBusiness #CannaBusiness #CannabisIndustry

You can create a full marketing campaign using ChatGPT. 🤯 Here's a step-by-step guide: Step 1 → Define Campaign Objectives. Step 2 → Identify Target Audience. Step 3 → Conduct Market Research. Step 4 → Unique Value Proposition. Step 5 → Create a Content Strategy. Step 6 → Plan Distribution Channels. Step 7 → Develop Campaign Calendar. Step 8 → Set Up Tracking and Analytics. Step 9 → Launch and Optimize. Step 10 → Review and Report. Check the prompt of every step in the carousel below. ⤵ 📌 To get a Doc with all the prompts: 1. Follow me 2. Like this post 3. Comment "campaign" And I will send it to you right away. ✨ --- Start growing your business with AI ⟶ https://t.ly/2Y0s4 PS: What do you think about AI-powered marketing? ---

If your plan is to rely purely on AI agents right now for outbound, it's probably not going to work out well. They are good enough for inbound since speed is critical there. AI fails to understand nuance in prospecting and these easy tools are going to create a glut of spam like the outreach tools did a few years ago.