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What Do These SaaS Unicorns Have in Common? 🦄 → Slack → Dropbox → Shopify → Twilio They’ve all mastered Negative Churn—when existing customers expand their accounts faster than churn reduces revenue. 📉 Instead of just acquiring new users, they grow from within—a key strategy for long-term SaaS success. But achieving this doesn’t happen by accident. It starts with tracking the right metrics. In my "24 Critical SaaS Metrics" cheat sheet, I break down: 📊 6 financial metrics to assess business health 📈 4 retention & growth metrics to maximize expansion 🎯 4 sales & marketing metrics to scale effectively 🔍 6 product usage metrics to drive engagement 🛠 4 support & service metrics to boost customer success Want to unlock sustainable SaaS growth? 📥 Download the cheat sheet for free and start tracking what truly matters. Visual in collaboration with Chris Tottman Paul Watson Vencha
Net Dollar Retention (by cohorts) has kept me sane for 20 years. 💙 + ve DRR 📈
Fascinating Richard Blundell we found Slack increased our productivity by 25% … we got a free day for every 5 we spent
Great advice
Growth Expert / Founder at CostPerDemo / Business Development at KindLink
4dBeyond expansion revenue, what are some other key strategies for achieving negative churn?