Top 7 Tactical Sales Plays Affecting Revenue in 2024. 1. Reps do not know how to #EarnTheRight to ask questions, which questions to ask and when to do it. 2. Leadership has focused on "filling the funnel" not converting. Essentially accelerating the suck. See #1 above. 3. Reps are "handling objections" not marinating in them. Nobody wants to be handled. (Ask my wife) 4. Reps discuss commercial terms and pricing from a fear mindset. 5. Reps discuss competition from a fear mindset. 6. Leaders don't know how to lead. 7. WFH is not the best way to run a sales team. --- (I am sure I will get some hater-grams on this one) All of this is regardless of the goals being the right goals.
Great list!
This is gold: "earn the right to ask questions". I think that sales "playbooks" and "scripts" can be really destructive when not used well. There needs to be more focus on discovery vs "qualification". Somebody might be qualified (size, notional problem set, etc) but if you don't have an understanding of the impact of a problem, the value of a solution, etc. you can't contextualize why the prospect should take the next step...
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3moVery solid list. Re #7, I do find it interesting -- amidst all the 'SDR is dead' talk -- you never see anyone discussing the impact WFH is having on this younger generation of sales reps. Going from being in an office 5 days a week and absorbing tribal knowledge non-stop to being on an island has to have some negative impact, right?