Research in Finance reposted this
It feels that active managers are focused on two paths ahead, one is active ETFs (which I posted on last week), the other is private markets. One conundrum here is if a traditional asset management brand can stretch into alternatives. The answer depends a bit on channel – investment advisers are happier working with a traditional asset manager providing alternatives whilst private bankers and pension consultants prefer a specialist alternative manager (based on our latest private markets study). It’s not quite that clear cut but that’s the general view. As we see traditional managers consider either buying alternatives groups or more of a joint venture tie up on specific products it may be that the right answer depends on the client being targeted. Whatever the target there will definitely be work to do on the brand to ensure it’s stretching effectively.
