Renee Picciani’s Post

Off the back of the wonderful Renee Picciani's post about a demure-brat spectrum, Ellen Fox has rightly pointed out that brands riding the tailcoats of trends can give audiences the ick. We've just seen this in the "Brat" to "Demure" 180. Audiences usually don't wan't to hang out any more when the brands join - it stops being cool. So where does this leave you? Here on LinkedIn. A brand owner, marketer, agency person etc desperately figure out wtf is going on with these audiences and how to connect with them, in these very specific, nuanced, rapidly evolving, moments in time. A recent post from the cultural fire-starter herself, Charli XCX, where she posted an update that "A big part of BRAT SUMMER is having a reluctant bf who is frankly over it" unlocked a perspective for me. She's 'introducing' new 'rules' for what "BRAT" means. She's participating in her own trend, adding value to it and building the meaning of it of it over time. This caused me to reflect on alot of advertising and marketing I have seen over time, and how a lot of the best pieces felt like part of the greater moment in time, and of course, did not feel like 'ads'. I think with the barriers broken down between brands and people via social media, there are many many many more opportunities to achieve this. How? The brass tacks is: Don't 'jump' on a trend: if you do, you're taking from it. Instead understand what it means to be a part of what's happening, and do something that adds to it. Bring value to audiences, build and co-create with them, add meaning. Ultimately, that's what Charli is doing with brat anyway. It's the perfect example 'brand' (which brat is) perfectly taking advantage of the intersection-in-time of several other cultural and subcultural trends. Charli's won here because she has created a platform at the intersection of social media culture, indie sleaze cultural resurgence, anti-ERAs culture etc etc. She's bought value (the enjoyable music intersecting these subcultural overlaps) and given audiences a platform to co-create with to build meaning for brat.

The most interesting part of all this is that brat had millions of pounds thrown at its marketing and whole teams putting together the strategy. Demure is the result of a trans woman creating TikTok videos on the internet which reflected upon the experience placed on women. It's enabled her to fully fund her transition. You don't always need a massive budget and digital team to thrive online, you do need innovation, creativity & persistence. #Brat #Demure #Digital #Social #Media #Marketing

In today’s fast-paced social media landscape, staying on top of emerging trends is not just a nice-to-have; it's essential (I know, ✨very 𝘮𝘪𝘯𝘥𝘧𝘶𝘭, very 𝘥𝘦𝘮𝘶𝘳𝘦✨ of me). Here's the scoop: Brands need to keep an ear to the ground to stay relevant and connect with their audience. But how do you decide when to jump on a trend? You evaluate whether it aligns with your brand’s core values and resonates with your audience’s interests. Authentic engagement is key – be trend-aware, 𝘯𝘰𝘵 𝘵𝘳𝘦𝘯𝘥-𝘤𝘩𝘢𝘴𝘪𝘯𝘨. Jump on trends for their relevance to your brand story and audience preferences, ensuring that any involvement feels natural and ✨genuine✨, rather than forced. After all, whether you're riding the brat or the mindful wave, it all boils down to enhancing brand credibility and fostering deeper connections with your audience. 🌟 #SocialMediaStrategy #BrandIdentity #MarketingTips #ContentCreation #SocialMediaTrends

I actually think it’s one trend playing out in two different trending executions. The mega trend is unabashed display of confidence and self-assurance. At least on the surface. Just below that is a layer of self-aware humility or maybe even human insecurity that says, I’m not really this way, but let’s lean into it anyway. It’s trending because the display is refreshingly liberating and we’re all in on the joke. I predict the next trending execution will be along those lines. Then everything will shift to the polar opposite. Because that’s how trends usually work. Maybe next is a display of humilty with an undercurrent of confidence- a fun version of humble bragging. But honestly, I know nothing, it’s just intuition. (Or do I actually know everything.)

Well, well…

Discover the Perfect Name for Your August Baby Boy! 🌟 From timeless classics to modern gems, explore 20 unique and inspiring baby names that embody the spirit of August. Let’s find the perfect fit for your little one’s bright future! #BabyNames #AugustBaby #NameInspiration #ParentingTips #naming #babynames #boynames #babynamespedia

April 1st: The one day where laughter reigns supreme, and even the most serious among us can't help but embrace the joy of playful mischief." 🎭🃏 #AprilFoolsDay #DurableDesign #addictionsrecovery #behavioralhealthcare #mindfuldesignsolutions #normativeenvironments #furnitureconcepts

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Happy Thursday OI Family! Now Mrs. Flowers has always come in with energy but as she sheds more weight and loses more fat, we just see more of her exuberant personality! She spoke on self discipline and how that carried her through a night of fun and family! #insulinresistance #insulinresistancedoc #insulinresistancemd #orlandoweightlossdoc #insulinresistanceexpert #orlandoweightlossdoc #gethealthy #weightloss #orlandoweightlossdoc