Remen Okoruwa’s Post

View profile for Remen Okoruwa

CEO @ Propexo | Better multifamily API integrations | YC, HubSpot, McKinsey alum

Local municipalities aren't waiting for the DoJ's lawsuit against RealPage, Inc. to answer the rent-pricing question - they're taking action on their own. San Francisco & Philadelphia recently passed ordinances banning algorithmic pricing tools from residential housing. Similar laws are being discussed nationwide in municipalities that include Chicago, San Jose, San Diego, & Jersey City. One bright spot in the recent rules: San Francisco and Philadelphia rules specifically block shared non-public data in the pricing algorithms while still allowing for publicly available data usage. This means there is still an opportunity for revenue management companies that rely only on first-party data in conjunction with public information. Furthermore, RealPage has already adjusted its revenue management products to allow customers to remove non-public data, so it should comply with the new rules. As rents continue to increase, revenue management software is a tempting target for lawmakers, as it allows them to take visible action to improve housing affordability and makes technology companies shoulder the blame for rising housing costs. However, failure to address the supply-side drivers of housing costs means that this approach is unlikely to succeed independently. Addressing restrictive zoning rules and incentivizing new developments can be a more significant driver than restricting technology usage. As one example, rental prices in Phoenix have declined significantly over the past year as thousands of new units have come onto the market. This is despite high levels of net migration into Arizona. The future of housing affordability won't be won through tech regulation alone – it'll be built one new development at a time. https://lnkd.in/e4F254NV #realestate #revenuemanagement #proptech #housingaffordability

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