Raychel Espiritu’s Post

As we kick off the new year, I’m excited to share a key focus area for Goose Digital in 2025: supporting startups and early-stage companies looking to professionalize their marketing efforts. 🚀 🪴 🛫 A shout out to Chris O'Neill for leading this initiative and for support from the community like Chris Adams, reIGNITE Conference, and Sandbox Centre. Introducing the Founder-to-Growth Marketing Advantage – our program designed to guide businesses through the early stages of their marketing and revenue growth journey. Whether you're activating your brand for the first time, building a year-long content strategy, or scaling into performance-driven campaigns, this program adapts to your growth stage and helps you build the foundation for sustainable success. Here’s how it works: 🔹 Goose Foundations – Perfect for startups (Stages 1-2), it’s all about launching your brand, creating awareness, and building a strong content pipeline. 🔹 Goose Transform – For businesses entering growth mode (Stages 2-3), we focus on performance campaigns, scalable pipelines, and market expansion. 🔹 Goose Extend – For companies with a mature marketing strategy, we complement your internal teams with our specialized expertise (Stage 4). What sets this apart? The program is rooted in revenue operations principles, ensuring your marketing efforts are tightly aligned with sales and business outcomes. It scales with you, evolving as your needs and goals grow. If you’re an early-stage company ready to make marketing a key driver of growth or know someone who could benefit, I’d love to connect. Reach out to me directly for more details! #marketingstrategy #startups #digitalmarketing #revenueoperations #goosedigital

💪The Power of Pivoting: How networkx.services Found Its Sweet Spot 🎯 Half a year ago, we made a bold move and split off networkx.services from our scalable startup, networkx GmbH. Why? Because our clients kept knocking on our door, asking for non-scalable, high-touch services. And if you know me, you know I love a good challenge. So, we jumped in headfirst—offering consulting, coaching, LinkedIn strategies, pitch decks, websites, and even guest list curation. You name it, we did it. 💥 But here’s the kicker: after 6 months, we realized something. While we were doing everything—what we’re really great at is curation. That’s actually also where we had the largest and most increasing demand and great feedback, So, we zoomed in, sharpened our focus, faced our fears! (Pivoting feels scary-always😂) and pivoted hard🏁 Now, we’ve carved out our niche, and we’re all about: 📝Guest List Curation 🎉Event Experience Concepts & Design 🏆Jury and Ambassador Curation 🏅Award Shortlisting Everything else? We've got a crew of vetted partners who handle it like pros. Our website’s also had a makeover, just in time for this next chapter. 🚀 So, what have we been up to? Oh, just a four of our highlights: ✅Completed pilot projects with some of the biggest media companies in DACH (yep, we worked our socks off, and yes, it paid off)🧦 ✅Curated guest lists for some of the most prestigious events in Europe. 👑 ✅And handpicked ambassadors, jury members, and awardees for major awards ✅The type of high-level stuff we can’t even talk about… but trust me, it’s happening. 🤫 Our sweet spot? C-Level curation across Europe and beyond. We’re making waves with top-tier leaders, and frankly, we’re just getting started🚀 The lesson? Follow the demand, and don’t be afraid to pivot. Some things become clearer as you go… and sometimes, you realize you’ve been sitting on your golden niche all along💡 Oh, and speaking of pivots—there’s probably another one just around the corner. Stay tuned. 😉 For more on how we curate the crème de la crème, hit that follow button networkx.services🔔 #GuestList #networkxservices #Events #CLevel #Curation . . . 📸: Monaco Yacht Show S.A.M. 🎂: Happy 6 months to my second business baby👼… it goes from crawling to walking 🥰

🚀 Power Your Startup with our GTM Strategy Initiative 🌟 We're excited to launch an 8-week Go-to-Market (GTM) Strategy Initiative, exclusively available for Fusion42 community members on Telegram.  Not a member yet? apply below 👇 Join us starting Monday, 1st July with 🌟 Channel Champ Bei Zhang, as we delve in. ✅ Market Insight: Gain a deep understanding of your target market to optimise your approach. ✅ Innovative Strategies: Learn to build market entry strategies and frameworks that set you apart from the competition and understand your data. ✅ Networking: Connect with industry experts and peers to share insights and expand your professional network. ✅ Strategic Advancement: Receive expert guidance on your GTM strategies to maintain competitiveness and adaptiveness in your industry. ⭐️ What We Are Digging Into: ➡️ Weekly Themes: Each week, we'll explore a different facet of the GTM strategy, equipping you with essential tools and knowledge. ➡️ Interactive Discussions: Engage in meaningful discussions that enhance your understanding of effective market strategies. ➡️ Webinars: Participate in monthly webinars for practical insights and Ask us anything. Detailed Schedule: Week 1: Introduction to GTM Strategy and Market Selection Week 2: Market Research and Competitive Analysis Week 3: Defining Your Early Customer Profile (ECP) Week 4: Crafting and Strengthening Your Value Proposition Week 5: Enhancing and Iterating Your MVP Week 6: Developing Your Pricing Strategy Week 7: Identifying Effective GTM Channels and Growth Strategies Week 8: Focusing on Metrics, KPIs, and Scaling Strategies 🚀 We're here to support you in navigating the complexities of market entry and accelerating your startup's journey to success. For the ❤️ of startups. ___________________________________ Connect or Follow DeReK WaTSoN Join our founders community to get actionable insights: Fusion42 https://lnkd.in/erpnNYZx Follow the onboarding instructions. ___________________________________ #startups #founders #cofounders #venturecapital #angelinvestors

(Post 1/2) Yesterday, I attended a G-CMO #Next meetup which covered the #VentureCapital POV regarding the position of #Marketing, mainly the #CMO. We were hosted by SysAid (Thank you Dorit Oren Israeli) and the first session was held by Michal 🦄 Sever and Daniel Cohen. The event shed light on the intricate dynamics between marketing leaders and venture capitalists (#VCs), highlighting essential strategies for CMOs to elevate their roles and impact within their organizations. 1. The VC Landscape: Roles and Expectations Michal Sever and Daniel Cohen emphasized the multifaceted responsibilities of VCs: a. Raising Capital: A significant portion of their time is devoted to securing funding. b. Supporting Portfolio Companies: VCs actively support the growth and development of their investments. c. Engaging with Startups: Constantly meeting new startups to identify the most promising opportunities. The unique perspective VCs bring from these interactions often reveals a critical gap: CEOs frequently pitch alongside their VP of Finance or CRO, but rarely include their CMOs. This omission underscores a common misunderstanding about the pivotal role of marketing in storytelling and strategic communication. 2. The Storytelling Deficit #CEOs understand the necessity of compelling #storytelling but often lack the skills to execute it effectively. CMOs are crucial in unifying the company's narrative across all stakeholders, yet they are frequently absent from high-level discussions. To earn a seat at the "big boys' table," CMOs must get access to company data to craft a cohesive and compelling story that resonates with investors (CEOs usually keep this information away from marketing). 3. The American-Israeli Dichotomy The speakers pointed out a cultural contrast: while Israelis excel in innovation, they often struggle with storytelling—a strength commonly found in their American counterparts. This gap in narrative proficiency can hinder the effectiveness of Israeli startups in the global market. 4. Marketing's Crucial Role in Investor Relations A key takeaway from the meeting was the "rule of thumb" for investor communications: All investor-facing materials (PPTs, documents, etc.) should go through marketing. These materials must not only be accurate but also visually impressive and compelling. 5. CMOs who have demonstrated extraordinary creativity—such as SodaStream’s Super Bowl ad, and (I prefer not to mention)'s unconventional marketing on adult sites—stand out to VCs. Innovative, out-of-the-box marketing strategies are what capture investor interest and confidence. 6. The Perils of Outsourcing Marketing Outsourcing marketing can lead to a disconnect within the organization, causing frustration and inefficiency. The trend of taking marketing out of house is seen as a major mistake to VCs, emphasizing the need for integrated, in-house marketing teams to maintain alignment and coherence in messaging. My next post will cover the panel session.

👊 Join yours truly for the next Lunch & Learn: Marketing 101 for Startups, Summer Tent Edition! Register for the free event here 👉https://lnkd.in/eujKmRbe I've been doing #marcom for startups for years now, first with our own two startups (Insider Louisville and Dispatches Europe) and then for high-tech and deep-tech startups and scale-ups as well as venture builders and tech ecosystems. Since January 1, I've written or been responsible for publishing 888 posts on LinkedIn alone, not counting other platforms. Needless to say, marcom is important, no matter the stage of your company. It's important to have an online presence so when customers, partners or investors start Googling you and your business, they see you exist. 🚀 This Marketing Communications 101 workshop is designed specifically for busy startups like yours. Effective marketing is crucial to ensure your #startup not only stands out but thrives. I'll give you an easy road map to begin developing your startup’s online presence and leveraging social media. Key topics for this Lunch & Learn: ✅ Marcom resources and inventory checklist for each stage of your startup ✅ Choosing the most effective social media platforms for your startup ✅ LinkedIn publishing tips ✅ Marcom rules to live by Event details 📅 Monday, June 3rd ⏰ 11:45 - 13:30 (Lunch included) 🎪 Summer Tent, Event Square (everything is more fun in a tent) About me: Cheryl Boyd is a marketeer and co-founder and co-CEO of Dispatches Europe. Dispatches is a communications company aimed at the global expat audience of 40 million people. They also provide marketing communications services in native English for tech startups and scale-ups as well as venture builders, accelerators and corporate clients, including High Tech Campus Eindhoven. Fun fact: Lale Boyd is responsible for the Lunch & Learn series at High Tech Campus Eindhoven, and Terry Boyd will be there to help answer questions. What can I say? It's a family affair. #marketing #communications #ecosystem #networking #freelunch

Talking with founders who are growing and scaling their businesses is one of my favorite things to do. In the past four or so months I've led sessions on growth marketing at accelerators and workshops for Hatch Enterprise UK and FemTech Lab, speaking to founders about the biggest challenges they're facing and where the startup world is going. Here are some recurring themes: 1. the hype around automation and AI far outstrips the reality, leaving founders and teams befuddled about the realistic value of AI as it can be implemented now across organizations and teams in a time and cost efficient manner; 2. finding great startup Go to Market people, and taking strategic GTM action, are huge challenges for businesses that see early product/market fit signals but aren't quite there yet and therefore aren't sure how to take the next best step. There are a lot of people out in the marketplace looking for work, but not so many who have specific knowledge of early stage GTM motions working across product, marketing, analytics and potentially sales with significant budget constraints; 3. there's liquidity in the funding landscape, but not a lot of incentive for first time investments these days, so getting funding is very, very tough, particularly without some traction (which is often exacerbated by point 2) and a big, big business case that can justify the exponential growth needed in a 5-7 year cycle; 4. it is very hard to try to compete in the organic demand generation game in many verticals - there's just too much content out there, and algorithm changes are depressing search ranking results for lots of businesses; 5. businesses are looking at revenue per head, turning to "business in a box" solutions that help them scale out certain activities without adding to headcount - early examples of this include the fabulous Clay.com, which is an SDR and BDR combined into one (and, in my opinion, an example of a great use case for point 1). We're living in crazy, crazy times but I'm happy to say that I am seeing lots of great companies grow and flourish with the help of accelerators, networking groups, workshops, pitch competitions, advisory and mentorship relationships and just 1:1 asks - it really does take a village to grow a business! Some areas I see growing particularly well are the health analytics and data, personalized care and (of course) AI spaces. Any other challenges you're having? Share in the comments below, I'm always curious to learn more about what's happening out there (to see if/how I can help).

The Internet was on FIRE over this long weekend with Founders talking about Paul Graham's "Founder Mode" essay -- the case where Founders at scaling companies like AirBnB are all going against traditional advice of delegation and instead getting involved in the details to drive scale, profitability, and free cash flows for their companies. This got me thinking about early-stage Founders... What does "Founder Mode" look like for early-stage Founders? It means that you're embracing Founder-led GTM. It can be super tempting in the early days to get someone else to do your GTM for you, whether it's the Junior Marketer, or the Demand Generation Agency, or that Fractional CMO (who can't get a real CMO job). But almost every early stage Founder who outsources GTM fails. The ones that embrace Founder-led GTM in the early phases almost always win. Why? Because they get so close to their target customers and market, they always pivot and find a way to win. Something no one else can do. This is the early-stage Founder's version of Founder Mode. This is the early-stage version of getting involved in the details that matter the most at the early stages: distribution. The Founder-led GTM phase is one of my most favorite phases of the startup journey. Here's why... It feels like magic. You're talking to customers, you're iterating on product, and you're finding the intersection of the right product feature, value and price to serve your ideal customers. The product isn't perfect, the vision isn't all there, but man... that initial set of core features sure do feel great, especially when you start to see Happy Customers. You do the math and you realize you're just getting started. The market of idea customers is massive, and there's so much to be done to spread your message and get your product into the hands of more people. This is the phase you'll always remember fondly even after you scale. This is the phase your team will always look back at fondly as "man... those were the days.." Why? Because time flows like narnia, you're obsessed and focused on serving the customer, and you're iterating on the product and your GTM faster than ever. It's all new, it's all coming together, and it's all beautiful. You're exactly where you're supposed to be. Now here's the catch. In order to experience all this, you need a functioning Founder-led GTM machine that's getting you into conversations with your ideal customers. If you're a SaaS Founder and you're looking to embrace Founder Mode and Founder-led GTM, then start by grabbing a copy of my 5-Point SaaS Growth Strategy Guide. Just follow the link in the comments below 👇

✨ Big News! ✨ Look who’s joining us on stage at the HyperGrowth Marketing Show 2025! 🚀 We’re thrilled to unveil our first wave of amazing speakers who are set to inspire, challenge, and transform your B2B marketing game: 🎤 Lorna Crowley – Fractional Chief Marketing Officer 🎤 James Bagan – Managing Director, Sales Forensics, Operating Partner, Frog Capital 🎤 Cassie Gasson – Co-CEO, Thrive 🎤 Nigel Linton-Fielding – Senior Digital Marketing Manager, Clue Software 🎤 Kristie Perrotte – Founder & Chief Thriver, Thrive Recruitment Marketing 🎤 Dr. Sebastian Bailey – Co-founder, MindGym 🎤 Clair Bush – Fractional CMO, Mentor, NED & Strategic Advisor 🎤 Ludovic Leforestier – Founder, IIAR> | Board Member, Starsight | Analyst Relations 🔥 These game-changers will tackle everything from building high-performing teams and reducing churn to unlocking the potential of AI in marketing (and so much more!). 🗓️ 29–30 April 2025 📍Hilton London Tower Bridge You only have a few more weeks to 𝘀𝗮𝘃𝗲 £𝟯𝟬𝟬 off a full price ticket! Register today: https://lnkd.in/d2RzSmJc 💡 Got your own marketing magic to share? We’re saving a few spots for YOU. If you have recent triumphs or trials, actionable insights or incredible case studies that can help B2B scaleups up their game, now’s your chance to inspire your peers. 👉 Apply here: https://lnkd.in/dabDm_Hz 🚨 Don’t miss the marketing event of the year. Let’s make hypergrowth happen! 💥 #B2BGrowth #Startups #StartupGrowth #StartupEcosystem #BrandGrowth #Scaleups #SaaSStartup #TechStartup #MarTech #HyperGrowthShow #GrowthMarketing

If you are not subscribed to Doug Levin's blog add it to the list of must dos. His insights are highly actionable. And while they're really intended for startups, there are so many nuggets for operators at any stage.

Early-stage startups often struggle with crafting their GTM strategy. So, we have that figured out with Saad Arshed, COO, Xgrid, as the key is to start by 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐩𝐢𝐥𝐥𝐚𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 that showcases your expertise while 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐨𝐩 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐯𝐨𝐢𝐜𝐞𝐬. This would not only establish your authority but also position you as a thought leader. To maximize your impact, 𝐫𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 into different types of assets, distribute this content widely, and watch your brand grow. Complement your pillar content with engaging video content that can be shared across multiple platforms. As Chris Bogue puts it, “𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝟑 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐨𝐟 𝐚 𝐯𝐢𝐝𝐞𝐨 𝐚𝐫𝐞 𝐝𝐨-𝐨𝐫-𝐝𝐢𝐞.” It's challenging, but it’s all about creating a mix of sound effects, compelling visuals, text, music, and emotion to 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞'𝐬 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 instantly. Our playbook is packed with insights from 𝐭𝐨𝐩 𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐭𝐬, offering valuable perspectives based on 𝐛𝐚𝐭𝐭𝐥𝐞-𝐭𝐞𝐬𝐭𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 they used to build high-growth startups—starting from the exact stage 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐭 𝐭𝐨𝐝𝐚𝐲. Chris Bogue (Sendspark) Obaid Durrani (HockeyStack) Shannon Pham (Fairmarkit) Vanessa Bright (Demand Gen Expert) Saad Khan (Aligned) Matteo Tittarelli ⚡️ (Genesys Growth) Julia W. (Cybersecurity B2B Marketing Expert) Join us 𝐋𝐈𝐕𝐄 𝐚𝐭 𝐨𝐮𝐫 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐰𝐞𝐛𝐢𝐧𝐚𝐫, where some of these experts will dive deep into one of the most critical components of GTM strategy—content for startups! 𝐅𝐫𝐨𝐦 𝐂𝐨𝐥𝐝 𝐒𝐭𝐚𝐫𝐭 𝐭𝐨 $𝟏𝟎 𝐌𝐢𝐥𝐥𝐢𝐨𝐧: 𝐏𝐫𝐨𝐯𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐭𝐨 𝐒𝐜𝐚𝐥𝐞 𝐒𝐦𝐚𝐫𝐭𝐥𝐲. 📅 𝐓𝐮𝐞𝐬𝐝𝐚𝐲, 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟏𝟓𝐭𝐡, 𝐚𝐭 𝟗 𝐀𝐌 𝐏𝐒𝐓 👉 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐧𝐨𝐰: https://lnkd.in/gwHqDck7