Ryan George’s Post

Everyone keeps wondering why the average CMO tenure keeps getting shorter. I believe, at the heart of it, there's a communication gap. Marketing has become more complex. But a big part of our job is to provide clarity. When marketers start using jargon and acronyms, it can sound to board members and other C-level execs like they are speaking a foreign language. Likewise, marketing leaders often fail to link their work back to core financial metrics, or to go the extra mile to explain clearly how their efforts (and budget) impact revenue. Fortunately, there's a lot we can do to remedy this. Grateful to The Drum for featuring my advice on this topic, along with some of the things we do at Zappi and with Sumeru Equity Partners to bridge the gap. https://lnkd.in/eNcbw_bx #marketing #cmo

TOP LINE REVENUE GROWTH ABOVE ALL ELSE. This is senior managements top "ask" of their CMOs in 2024 for both B to B and B to C companies. Interestingly B to C companies are more confident in achieving this revenue growth than their B to B counterparts. The second highest ranking business expectation for CMOs is achieving operational efficiency and reduced costs. For a minute, I thought this research from the CMO Council survey (in partnership with Zeta) was for CFO's! As agency partners, we have to support clients who are being tasked with bottomline results MORE than ever. How are your partners supporting you? Would love to hear your thoughts!

Agencies, Marketing Consultants, and Fractional CMOs: How are you proving ROI to your clients this year-end? 💡 Let’s talk about what’s working—and what’s not. I was speaking to a marketing leader recently, and they shared this challenge: ‘We know we’re driving results, but proving ROI to clients feels impossible.’ Sound familiar? For smaller teams and consultants, proving ROI often feels like a balancing act between delivering results and managing client expectations. And for agencies and CMOs, the challenge isn’t just proving ROI—it’s strategically aligning marketing outcomes with business growth. So here’s the question: What strategies have worked for you? Where are you still struggling? Drop your thoughts below—I’d love to hear them! 👇 #MarketingConsultants #FractionalCMO #B2BMarketing #MarketingAgencies #SignalLedGrowth #ROI #SalesLeadership

CEOs Will Listen to CMOs When... 🎯 ✅ Marketing shows revenue on their dashboard, ✅ They don’t get excited just about lead volume, ✅ They collaborate with the CFO on ROI plans. Put simply: Marketers need to prove their impact on revenue. 💰 Otherwise, they won’t be seen as a strategic function. 🔹 Why? Because revenue is the one metric that matters to the CEO, CFO, CRO, and investors. So why should the CMO focus only on leads? Now, don’t get me wrong—this isn’t just a marketing problem. I say this as a marketer myself. But also as a business owner, I know how to fix it. 🗣️ CEO: “How can we position marketing as a strategic function?” 💡 Me: “The answer is simple:” 👉 Align marketing strategy with business strategy. First, stop treating marketing as a separate function: 🚫 Marketing is not in competition with sales. 🚫 Marketing is not just here to "make things look pretty." 🚫 Marketing shouldn't focus on vanity metrics (leads). Then, make sure marketing has a seat at the strategy table: ✅ Give marketers visibility on business objectives. ✅ Collaborate on strategic decisions (e.g., positioning). ✅ Let marketing take ownership of what truly matters—revenue. Because it’s easier to take ownership when you’ve been part of the conversation from the start. 🔥 Inspired by a great post from Pierre Herubel. 👏 #Marketing #CMO #Revenue #BusinessStrategy

From conversations with many marketing leaders over the last few months, I understand the pressure that can be felt by those who manage an internal team/budget, with KPIs to hit and only so many hours in the day to get it all done. Most Marketing Directors/CMOs I speak to are struggling with: -> Limited resources -> The pressure to be an expert in everything -> Severe time constraints This often results in: a) Getting bogged down in the minutiae, not spending enough time on strategic initiatives b) Not having enough time to analyse and optimise activities - how can we spot what to change if we're having to move so quickly? c) Key activities being neglected - trying their best but struggling to get round to everything that needs their attention Sound familiar? Have a watch of the video below to see how we can support your team and help you thrive as a marketing department! #marketingsupport #digitalmarketing #marketingleaders

Strategic Market Solutions: Unlocking Business Potential and the Role of Fractional CMOs In his article "What is a Fractional CMO?" on Medium, Jay W. Sherer discusses the evolving role of Chief Marketing Officers (CMOs) within small to mid-sized businesses. A Fractional CMO, as Sherer explains, operates on a part-time basis, providing strategic marketing guidance to multiple organizations simultaneously. The "CMO" aspect of a Fractional CMO involves overseeing all facets of marketing strategy and leadership within a company. This encompasses developing marketing strategies aligned with business objectives, refining marketing funnels to drive customer growth, and ensuring that marketing plans support desired outcomes. Read more: https://lnkd.in/gZEj5GpK

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sGY_z0

In today's fast-paced and competitive business world, staying ahead of the curve is crucial to success. One innovative strategy that is gaining momentum is the use of Fractional Chief Marketing Officers (CMOs). This article explores the many benefits of utilizing a Fractional CMO and presents compelling statistics that demonstrate their transformative impact on businesses. From optimizing marketing strategies to achieving sustainable growth, Fractional CMOs are now recognised as a game-changer. #FractionalCMO #MarketingStrategy #AskAlan

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sH0zC0

Marketing plays a critical part in any successful go-to-market model, yet they are often the most misunderstood: often relegated to the role of cost-center despite numerous investments into MarTech. However, with a shift of focus and the right partners, leaders have an opportunity to transform marketing into a key revenue generator. Read SBI, The Growth Advisory's latest blog post to learn how top CMOs get their voices heard at the decision table. #sbi #gtm #marketing #growth #sales #enablement https://hubs.li/Q02sH4830