Rafael Basso’s Post

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UX/UI Designer at Upland Altify | UX/UI Design Mentor | Designer and Content Creator at Design Relax

Product Strategy: 5 Key Principles for Success In today’s competitive business landscape, a well-defined and comprehensive Product Strategy is the key to unlocking success. Without a clear strategy in place, designers may rely on assumptions, engineers might code aimlessly, and users can be left puzzled about the relevance of a product. To navigate these challenges, it is essential to establish a strong Product Strategy that aligns all stakeholders, empowers designers with valuable insights, guides engineers towards purposeful development, and ensures users understand the value and significance of the offering. Derived from the enlightening book, “Inspired” by Marty Cagan, we present five fundamental principles that underpin effective product strategies. By immersing ourselves in these principles, we can gain a profound understanding of product strategy and enhance our expertise in this vital field. 1 – Focus on one target market or persona at a time 2 – Align product strategy with business goals 3 – Integrate product strategy with sales and market entry approach 4 – Be obsessed on customers, not competitors 5 – Communicate the strategy across the organization

Abirami Sekar

Senior UI-UX DESIGNER

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