Racecraft Collective reposted this
Content & Partnerships. Premium Storytelling for High-Performance Brands. F1 commentator
Lewis + Ferrari = Ferris. It all makes sense now. Lewis Hamilton had been teasing "Ferris," and the payoff was awesome. One of Lewis favorite films features one of cinema's most iconic Ferrari scenes, so he remade it with Ed Norton. The content from Lewis move to Scuderia Ferrari has shown off the best of brand content partnerships and storytelling. It's something to keep an eye on all season. #sportsbiz #F1 #content Formula 1
He’s having so much fun now!
when dreams come true.
Love this!
I've watched this way to many times!😂
What a creative way to blend storytelling and branding! Excited to see how this unfolds throughout the season.
Lewis’ move to Ferrari was already a seismic moment in F1, but the way it’s been unveiled? Pure brilliance. Tapping into cinematic nostalgia with Ferris Bueller’s Day Off while seamlessly integrating Ferrari’s legendary status—it’s marketing, branding, and passion intertwined. More than just a driver switch, this is a masterclass in narrative-building. If this is just the beginning, the season ahead is going to be fascinating both on and off the track. 🔥🏎️ #Ferris #LewisXFerrari #RacingAndStorytelling
can’t believe I just saw this, it’s so good!!
Managing Director at Adjust Studio | Shopify, Web Design, Video Production and Photography
4moI don’t think he should quit his day job 😂