Patrick Torres-Wright’s Post

View profile for Patrick Torres-Wright

Operator / Creative Director

For luxury eyewear brand Barton Perreira, our visual strategy for social focuses on creating vignetted moments that feel both voyeuristic and effortless. By balancing tight crops with pulled-back contextual shots, we create a visual rhythm that highlights both brand storytelling and product design. One key insight: long-form video alone hasn’t driven the impact we need. Instead, a more intentional approach—tailoring assets for specific digital and social platforms—delivers stronger results. This method ensures the digital team has versatile, high-performing content that resonates across formats. As a creative director on this project, I love shaping these moments in seasonal campaigns and refining the way audiences engage with the brand. Would love to hear from others—how are you adapting video content for evolving digital landscapes?

Conrad Byron, MBA

Brand Builder | Marketing Strategist | Introverted Entrepreneur

1mo

Amazing work!

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