PRSA Tampa Bay’s Post

A PRSA National Capital Chapter panel on Communications Trends and Strategies for 2025 featured prevalent practitioners from the Washington, D.C. area, who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues. The panelists emphasized the importance of anticipating risks, creating clear messaging and utilizing data to protect reputation. https://ow.ly/Lo6250Uqpom

What lies ahead for the PR and communications industry in 2025?   Grayling's Chief Commercial Officer, Jonathan Curtis joins 34 industry experts to share 25 predictions and pointers for the year ahead and the trends set to shape our industry.   📖 Read the full article via Vuelio. Thank you Phoebe-Jane Boyd for the write up.

🚨 Reactive PR is evolving – are you ready? 🚨 Gone are the days of "wait and see" – now it’s all about being nimble, but not gimmicky. From viral memes to breaking news to public criticism, reactive PR will demand agility, context, and genuine understanding. Want to know more? I’ve shared some insight in the below article with Vuelio 👇 #PRTrends2025 #DigitalPR #ReactivePR

What lies ahead for the PR and communications industry in 2025? Here are 25 predictions and pointers from 34 PR experts including Ronke Lawal, Stephen Waddington, Sarah Waddington CBE CDir ChartPR, Kamiqua Lake (nèe Pearce), Jonathan Curtis, and Gorki Duhra...

Having had the privilege of practicing PR in both the government and private sectors, I've gained a unique perspective on the distinct challenges and strategies inherent in each. This dual exposure has allowed me to appreciate the nuances and dynamics that shape effective communication across different contexts. In this article, I delve into the unique challenges and strategies within both government and private sectors, highlighting how each can learn from the other to enhance public relations and communication effectiveness. Whether you're a PR professional or someone interested in the field, these insights aim to provide valuable perspectives on optimizing PR practices across varied landscapes. #publicrelations #prstrategies

Societal, media, and cultural changes have made skilled public relations and communications professionals more important to organizations than ever before. Those same dynamics are also making what they do more difficult. PR and communications pros who use research to gain a deeper understanding of the stakeholders, industry, and landscape that impact their efforts are more likely to be successful. But matching the right research approach to project type and phase isn't always obvious. Below is a primer and guide from PersonaTel on selecting the research approach that's most likely to add value to common PR and communications projects. Let me know if you’d like this guide in a PDF.

🚨 Key Takeaways from PRSA's 2024 ICON Conference! 🚨 We’ve got the inside scoop on the top trends and strategies discussed at the Public Relations Society of America (PRSA)’s 2024 ICON Conference! From crisis communications to the future of PR, this blog breaks it all down. 💡 Stay ahead of the curve and dive into the key insights shaping the PR industry. Don’t miss out—read our latest blog post now! https://bit.ly/3ZKCF9n

To help predict what will shape internal communications in the year 2025 and beyond, PoliteMail and Ragan Communications and PR Daily surveyed over 200 communicators on their successes, and what they think will have the most profound impacts as we move forward. Watch this free webinar as Melissa Katski-Berry shares key findings of the annual survey and what it means for internal communicators. https://lnkd.in/eQDb9Pg2

Phenyo Motlhagodi, the Head of PR and Reputation Management at The Dialogue Group, writes on the future of public relations in a changing world. Read the full article below. Want to share your thoughts too? Email us at [email protected] #WPRD2024 #WorldPRDay

Societal, media, and cultural changes have made skilled public relations and communications professionals more important to organizations than ever before. Those same dynamics are also making what they do more difficult. PR and communications pros who use research to gain a deeper understanding of the stakeholders, industry, and landscape that impact their efforts are more likely to be successful. But matching the right research approach to project type and phase isn't always obvious. Below is a primer and guide on selecting the research approach that's most likely to add value to common PR and communications projects. Contact us if you'd like this guide in a PDF format.