PRmoment’s Post

New from Muck Rack: Half of surveyed PR pros are only "somewhat confident" in the metrics they typically report to stakeholders. After 13 years in this industry, I can tell you "measurement skepticism" is a hurdle I've had to jump repeatedly. Here's some advice: 1. Always lead with transparency. It's okay to present impressive growth data, but certainly couch it with the message that many factors - including PR and earned media efforts - likely played into the growth. 2. When possible, present results in a meeting or conversation v. just sending over a deck of data - even if that deck contains pretty, well-designed charts. That way you can analyze the context of how the data is received in real time. 3. Don't be discouraged. Our industry is not an easy one for outsiders to understand. While there will always be questions, don't let those questions sow doubt in your craft. We are an industry that is constantly improving and questions about data are what drive that improvement.

The world of PR is changing at an unimaginable pace. Yesteryear’s traditional metrics are not enough to make your business stand out on the digital stage today. How can PR pros stay ahead of the curve and prepare for a data-driven future? Read our latest blog to find out. #PR #PRWorld #Data #Analytics #Insights #SPRDingTheGoodWord

The influence of #data on the PR ecosystem is growing – from informing #MediaOutreach, to driving campaign strategies. But having data is one thing, unlocking value from it is a different ball game? Here’s the areas where data can bring new value to the PR ecosystem: https://bit.ly/PR_TLP_1511

Take a look at my latest piece for OnePoll and 72Point including pro tips for crafting consumer surveys to amplify your PR campaign. Creating buzz worthy PR campaigns requires both top creative work AND data-driven insights to help shape compelling stories. 👇 #marketresearch #prresearch #datadrivennews

Grab this insightful survey report on predictions for AI and PR in the coming year. As Gini Dietrich notes, it's likely no surprise that "AI-powered PR" is the biggest deal coming according to those surveyed. Most interesting to see that 74% is the sum of all responses who believe this will be so, with wide variances depending on roles - solopreneurs are in the lead at 86% saying this. Download the PDF for all the insights ⬇️

Our Director of Research Operations Louise Care shares her top tips on how to utilise MR to drive strategic decisions for your business, shape your marketing approach and help to deliver results in campaigns. Read more here: https://lnkd.in/e5vpRKDz #PR #PRResearch #Data #Insights #Strategy

Actionable tips on how to utilise market research to drive your campaigns 👇

This mirrors some of what pr practitioners, agencies and consultants promise: Media coverage delivers tangible ROI (it doesn’t) We can quantify value by attributing what we did to what happened - even if there is no evidence of a causal connection (you can’t) Because it happened before it is reasonable to suggest it will happen again (it won’t) Perhaps people should treat pr practitioners promises with the same skepticism as the practitioners do the technology vendors?

If you believed the messaging that PR data vendors say, then you would be confident that you could: 1) Easily measure ROI based on impressions (you can't) 2) Understand audiences by looking only at social media (impossible) 3) Predict the future so you can create a viral moment (dream on) The problem I have found is that too many solutions promise the world and forget to recognise that even though individually they are amazing, they are simply one part of a PR firm's data stack. An important jigsaw piece in the overall puzzle - but just one piece nevertheless. To add to this confusion is the obfuscation regarding what a tool can really do, compared to what the sales team promise it can. And of course, all this comes at a cost. When should PR Pro's pay a premium when there is a pretty good freemium version instead? In summary, your PR strategist needs to know: 1) Which scenarios they should buy technology for 2) Which vendors in each scenario are most suited to hitting their requirements at the right price I will be discussing this and more via my very own version of trading cards (for the Brits amongst us Top Trumps). I will be speaking at PRmoment's PR Masterclass on Thursday 6 February at Kings Cross, London. Alongside me, exceptional speakers will be exploring the intersection of data, planning and measurement. All the information on the event, full agenda, tickets etc is all here: https://lnkd.in/e2F2J3Sw Hosted by Ben Smith, we have leaders in the industry on stage including Richard Bagnall, Hon FCIPR, FPRCA, FAMEC, Marianne Morgan, Maya Koleva, Daniel Stauber, Lucy Hart, Greg Double, Katreena Dare, Kristian Hoareau Foged, Darshna Kamani, Anna Salter, Heather Yaxley (PhD), Eb Adeyeri and Claire Pimm. #Golin #PRMoment #Data #PublicRelations

I know this will come as no big surprise, but AI-powered PR is the biggest trend for the coming year, according to the PR Trends report from Prowly. There are some other trends to watch and some tweaks you can make in your comms plans based on measurement, hyper-personalization, data, and more. I'll put the link to download the report in the comments below.