Priority Media Agency’s Post

A new research study by Radiocentre Ireland, in partnership with Colourtext, revealed that audio advertising creates future demand for advertisers by generating a 26% uplift in ad awareness. 👉 It also found that radio advertising improves brand likeability by a factor of almost 9, and boosts brand trust by 72%. Don't miss out on the power of radio. Need help? Don't worry, together with Foe, we'll help you deliver a campaign that breaks through the content clutter. And with Katie keeping an eye on things... 👀 Things can never go wrong. #radio #advertising #media #creative

Radio isn’t what it used to be! 📻 We work with Sam and Gary from Bauer Media Group for all things Digital Audio advertising. This week they came to see us to present more about what they do and how we can find even more opportunities to work together. It’s not just about getting on the radio, it’s about how all digital platforms can work together to create stand out campaigns that have real impact! #audioadvertising #radioadvertising #digitaladvertising

Unlock the secrets of radio ROI! Pierre Bouvard illustrates compelling numbers in the latest study from Cumulus Media/Westwood One: An incredible 24% of ad profits are immediate, 18% develop from two weeks to three months, while a whopping 58% flourish long-term, up to two years! Dive into how audio advertising brings substantial returns, both short-term and beyond. #RadioROI #MarketingStrategy #AudioAdvertising #CumulusMedia #BusinessGrowth

What any advertiser wants out of their audio commercial is maximum effectiveness. We have over 25 years in the audio advertising business. That means that we know what works and what doesn’t, so you’re not leaving anything to chance. Learn more about our ad creation services ➡️ https://lnkd.in/ek_saigP #audioadvertising #audiomarketing #effectiveads #radiocommercials #adcreation #advertisingexperts #brandingstrategy #businessgrowth

"This tool showed that if my client dedicated just 29% of their original audio budget to digital, they could drive a 4.6% gain in incremental reach, with no additional spend required. If they wanted to achieve that same level of reach with only linear radio ad spend, they would have needed to spend 13.2% more than their original budget allocation." Budgets don't need to be increased to see the benefits of digital audio. Simply repurposing your existing budget from linear to digital can incrementally increase reach 📈 https://lnkd.in/eWmphch8 #DigitalAudio #AudioAdvertising #AudioAdSpend

Local businesses must be continuous advertisers. The market is always changing, and frequency drives recall and action. Radio is an especially critical medium for this. Find out why in my guest post on the RAB Radio Matters blog! #radio #localadvertising #audioads https://lnkd.in/ggZ6D5tE

Self-declaration certificate: Experts voice doubts about the feasibility of ad declarations, especially in the realm of digital advertising. Read on: https://lnkd.in/gDvP-GZx #advertising #advertiser #news #digitaladvertising GD Prasad Naresh Gupta Deep Mehta VS Mani & Co. DigiChefs Bang In The Middle

🎧 Did you know audio consistently ranks as a top-tier medium for ROI in Marketing Mix Models? In his new article, Nielsen’s Dave Hohman breaks down the best practices for optimizing radio in your campaigns. Don't overlook this powerful channel! https://bit.ly/3ZKjRc8 #radio #ROI #mediastrategy #optimize #campaigns #bestpractice #audio #advertising #media #audiences

Audio lags trail behind in BIA's latest Media Ecosystems Measurement report. As of 2023, the audio sector shows slower recovery compared to digital media post-pandemic. Explore more on this trend and what it means for local advertising in BIA's detailed analysis. #MediaAnalysis #BIAReport #RadioAdvertising

If you want to find out all about digital audio and how our great Bauer brands would work for your marketing, come in and have a coffee and a chat, just drop me a message #digitalaudio #radio #advertisng #bauermediagroup