Phillip Reinhardt’s Post

Stop focusing on fancy metrics when doing outbound campaigns Now, don't get me wrong - reply rates - open rates - positive replies - deliverability All these are good metrics to track your outbound campaigns but the most important metric above all is one thing and one thing only Revenue generated that's what makes an outbound campaign successful or an absolute waste of resources so anytime an agency tells you their outbound campaign is going well and the metrics are good if you're not collecting cash in your bank account then there's a huge problem .

As we move into 2024, the phase-out of third-party cookies presents significant challenges and opportunities for advertisers. Embracing alternatives like Google's Privacy Sandbox and investing in first-party data strategies can lead to more privacy-conscious and effective advertising. Explore the full article for an in-depth analysis of these changes by James Ramelli https://lnkd.in/dxihiFYh

Quick PSA: AT&T sells customers' phone numbers, and you should opt out I just learned that AT&T is openly selling my personal data to third parties for "targeted advertising" and "market research" activities. Here's a full list of what is sold and why (holy shit!): https://lnkd.in/dPACFv4X As an AT&T customer, you can and should opt out. I did it two ways, once from the logged-in customer portal here: https://lnkd.in/dwviEHv5 ...and also as a CCPA-style opt-out request here: https://lnkd.in/dPSynbZT Unbelievable.

Advertisers are now faced with the task of navigating this new landscape, assessing the efficacy of alternatives like Google’s Privacy Sandbox and third-party clean rooms, and re-evaluating the reliance on alternative IDs. https://lnkd.in/dxihiFYh #marketing #martech #technology #b2b #latesttrends

For financial institutions, trust is a key factor in the customer journey, and 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹 𝗼𝗳𝗳𝗲𝗿𝘀 𝗮 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘁𝗼𝘂𝗰𝗵 𝘁𝗵𝗮𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗰𝗮𝗻'𝘁 𝗺𝗮𝘁𝗰𝗵. Whether it’s a tailored offer, a welcome package, or an account update, receiving a physical piece of communication can make all the difference in building trust with potential customers. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀 𝘂𝘀𝗲 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹 𝗳𝗼𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻? ✅ 𝗛𝗶𝗴𝗵𝗲𝗿 𝗢𝗽𝗲𝗻 𝗥𝗮𝘁𝗲𝘀: Direct mail is 30𝘅 more likely to be opened than digital ads, cutting through the noise of crowded email inboxes and online ads. ✅ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱: Direct mail can be highly personalized and customized, offering the right message to the right customer at the right time. ✅ 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁: Physical mail feels more personal and trustworthy, essential when dealing with sensitive financial information. Incorporating direct mail into an omnichannel strategy not only boosts response rates but also helps to foster long-lasting relationships with customers. Ready to explore how direct mail can strengthen your customer acquisition efforts? Let’s talk! #DirectMail #FinancialServices #CustomerAcquisition #OmnichannelMarketing #TrustBuilding #MarketingStrategy #AIIM

See how brands are winning by merging direct mail with digital marketing! From lawn care to banking, these success stories show that a personalized, integrated approach boosts engagement and drives sales. Key Takeaways: 1️⃣ Personalization is key! 2️⃣ Integration creates seamless experiences. 3️⃣ Tracking maximizes impact. Don’t miss out on transforming your marketing strategy! Dive into the full insights to elevate your campaigns. #MarketingSuccess #DirectMail #DigitalMarketing #BrandGrowth https://hubs.li/Q030cK7P0

Now marketers can rest easy knowing they will be able to continue using third-party data to personalize ads and prove marketing effectiveness. Or can they? If the fate of third-party cookies is left in the hands of consumers, will they eventually die out anyway? Probably. https://lnkd.in/dkFNwCqv #marketing #martech #technology #B2B Epsilon

Marketing budgets have fallen by 15%, but attracting new customers is more competitive than ever. Check out our customer acquisition guide to learn how to: ✅ Run effective contests, sweepstakes, and signup incentives that turn leads into paying customers ✅ Design referral programs that drive 7x higher returns than average marketing programs ✅ Use rebates and cashback incentives to drive new sales for 33% less cost than offering product discounts Get the guide: https://lnkd.in/geGAS94Y #CustomerAcquisition #ConsumerMarketing

Yesterday I shared insights on the upcoming FCC rule change to the TCPA which will allow consumer opt-outs to be applied globally between phone calls and texting. This rule pretty much impacts anyone using SMS marketing today. 📊 Now is the time to analyze your SMS opt-out rates – down to the specific text templates in your campaigns. If you're seeing high opt-out rates on the first or second message in your drip series, you might want to consider removing those templates altogether before the rule takes effect. Why? Because under the new regulation, when a consumer opts out of SMS, it will apply to calls too, limiting your ability to reach them across both channels. 🚨 Heads-up for teams texting leads from personal cell phones: Putting this out there now, if you allow your employees to text leads from their cell phones you will have significant TCPA exposure when this rule takes effect. You will be unable to see if a customer opts out through the message received to the employees phone and not be able to take the appropriate opt-out action across your internal marketing systems. You will want to start looking into tools now that you can provide your employees which allow you to analyze and take action based on the SMS responses received. Key platform requirements to consider: 1️⃣ The ability to track and interpret customer responses, especially opt-outs. 2️⃣ The option to send a one-time confirmation text, asking customers to clarify the scope of their opt-out. 3️⃣ Integration with your CRM, allowing you to update customer preferences based on their response. Don’t wait until next year – start planning now to ensure your processes and tools are compliant and effective #FCC #TCPA #SMS #ActiveProspect #Compliance #OptOut #Marketing #Texting

One of the most crucial questions marketers should always ask themselves is: How can we consistently retain customers/clients? The simple answer is to never stop providing value. I was making a purchase over the weekend, and I realized that my previous purchases had accumulated points (rewards) that are converted into discounts. Not only would I get a discount based on the number of points that I had accumulated but the system allowed me to CHOOSE how many points I wanted to use at checkout. This is simple but effective. Keep your retention strategies like that. Simple but effective. Let me know your thoughts in the comments. 🔽👇🏼 #Marketing #Customers #RetentionStrategy #LTV