Peter Phillips’ Post

Retail media is evolving fast! 🚀 Expect growth in RMNs, a shift to self-service optimization, platform consolidation, and smarter use of 1P/0P data. The future is all about streamlined strategies and seamless commerce💡🛍️ Check out the 2025 predictions from: - Sandy Welsch, GroupM - April Carlisle, Spark Foundry - Christa Klausner, Publicis Groupe - Gemma Spence, VML

Retail media is evolving fast! 🚀 Expect growth in RMNs, a shift to self-service optimization, platform consolidation, and smarter use of 1P/0P data. The future is all about streamlined strategies and seamless commerce💡🛍️ Check out the 2025 predictions from: - Sandy Welsch, GroupM - April Carlisle, Spark Foundry - Christa Klausner, Publicis Groupe - Gemma Spence, VML

Retail media is evolving fast! 🚀 Expect growth in RMNs, a shift to self-service optimization, platform consolidation, and smarter use of 1P/0P data. The future is all about streamlined strategies and seamless commerce💡🛍️ Check out the 2025 predictions from: - Sandy Welsch, GroupM - April Carlisle, Spark Foundry - Christa Klausner, Publicis Groupe - Gemma Spence, VML

Retail media is evolving fast 🚀 Expect growth in RMNs, a shift to self-service optimization, platform consolidation, and smarter use of 1P/0P data. The future is all about streamlined strategies and seamless commerce💡🛍️ Check out the 2025 predictions from: - Sandy Welsch, GroupM - April Carlisle, Spark Foundry - Christa Klausner, Publicis Groupe - Gemma Spence, VML

Great insights on embracing programmatic workflows in Forrester's State of Retail Media 2025 Report: "Programmatic pipes are more efficient than the cumbersome, insertion order-based ad sales and media buys on which too many RMNs rely. RMNs need to “get out of their own way and make it as easy to transact on their inventory as possible,” - Harsh Jiandani, Koddi. That means flowing retail data through programmatic tech, which automates self-service planning and buying and applies predictive AI to decision and sequence ads. Rather than trying to reinvent the wheel, RMNs should rely on today’s most popular measurement methodologies, media planning and buying tools to accelerate advertisers’ go to market."

Unlocking Profitability with Retail Media Networks! Unlock here: https://buff.ly/3YcBRJw Retail media networks are transforming the way brands connect with consumers, offering powerful strategies to drive profitability. Discover how leveraging data, personalizing ads, and tapping into emerging trends can help your business thrive in today's competitive market. Read the full article to learn actionable strategies for boosting your retail media game. #RetailMedia #DigitalAdvertising #Nimblechapps #RetailInnovation #MobileAppDevelopment #WebsiteDevelopment #Profitability

15 stats that capture the evolution of retail media networks A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.

📈 Retail Media Trends Part 4 - Embrace Innovation and New Tech 🔎 In our recent blog, 'Retail Media: Top 4 Trends to Follow in 2024', we took a deep dive into the top four retail media trends that publishers should utilize to compete in the now commodified retail media landscape. We covered: #1 Create Customer-Centric Experiences #2: New Ad Formats to Enhance Retail Media Engagements #3: ROI Reigns Supreme #4: Embrace Innovation and New Tech Today we focus on #4 and the need for retailers and retail media networks to embrace emerging technologies to drive growth and increase revenue. To find out more read the full blog here 👇 #RetailMediaCloud #RetailMedia #RetailMediaNetworks #RetailMediaPlatform #Kevel #RetailMediaTrends #Innovation #AdTech https://bit.ly/3QuQPHT

🚀 New Insights in Retail Media for 2024! 🚀 Exciting new research from Quartile’s 2024 Retail Media Pulse Report reveals some key trends for marketers to watch. With over 75% of marketers reporting high satisfaction, it's clear that Amazon ads and Google Ads continue to dominate when it comes to ROI. 📈 As brands look ahead to Q4 and 2025, the report highlights the importance of a multi-channel strategy, with an emphasis on AI-driven innovation and real-time targeting to stay competitive. 🌐 At eTail Advisors, we’re always on the lookout for insights that can help our partners thrive. If you’re looking to refine your retail media strategies, this is definitely worth a read. https://lnkd.in/ey_7kPYq Let’s connect and discuss how your brand can stay ahead in this evolving landscape! 📊💡 #RetailMedia #AmazonAds #GoogleAds #eCommerceGrowth #AI #MarketingStrategy #eTailAdvisors

ICYMI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage