This morning, I published an article for Tech Policy Press exploring California’s groundbreaking legislation to classify neural data as sensitive personal information. This amendment to the California Consumer Privacy Act (CCPA) is a significant step forward in addressing the #ethical and #legal challenges posed by #neurotechnology—a rapidly growing field that bridges the gap between human cognition and technology. With companies like Neuralink, EMOTIV, and Kernel advancing brain-computer interfaces and consumer neurodevices, the collection of brain-generated #data is no longer science fiction. This data offers incredible promise but raises pressing questions about #privacy, #autonomy, and the future of human dignity in a tech-driven world. In my article, I delve into: ✔️ The implications of California’s SB 1223 for businesses and consumers ✔️ How neural data privacy compares globally, including initiatives in Chile and under the GDPR ✔️ The ethical concerns of tracking and analyzing brain activity in real-time ✔️ Potential future directions for neural data legislation and the neurorights movement This legislation not only strengthens consumer protections but also sets the stage for a global conversation on how we balance innovation with safeguarding mental privacy. 📖 Read the full article here: https://lnkd.in/gb-zQtnR Let’s discuss: What do you think the future of neurotechnology and privacy should look like? #DataPrivacy #Neurotechnology #NeuralData #CCPA #TechPolicy #Innovation #PrivacyRights