Paul Griffiths’ Post

Having attended this excellent conference last month, arranged by FlexMR, I wanted to share the write-up from Research Live, as I think it does a good job of summarising some important take-outs from the day... In my work with client-side insight teams, I've seen first-hand how high a priority it is for insights to be communicated with impact, if they’re going to drive real change and have commercial value. The article highlights how insight leaders are now more focused than ever on storytelling and building strong relationships internally. I've always believed that great insights should be shared in a way that inspires and provokes and facilitates actions - otherwise it's value is indeterminable. Market research and insight agencies should be helping, in this regard. The most impactful and valuable work is created when suppliers and buyers work in alignment on this. #MRX #MarketResearch #MarketingResearch #insights

In healthcare marketing, it’s not always about the big ideas—sometimes, the small, precise moments make the most significant impact. David Garson, Executive Creative Director, dives into how Healthcare professionals (HCPs) are overwhelmed with packed schedules and a flood of information. That’s why at Relevate Health, we focus on delivering nuanced, timely, and relevant content when and where it matters most. By using predictive analytics and focusing on the details, we’re helping brands connect with HCPs in ways that resonate with their everyday needs. Discover how “thinking small” can lead to big wins. Read the blog here: https://bit.ly/4dOZP3z #HealthcareMarketing #ThinkSmall #PredictiveAnalytics #DataDrivenMarketing #HCPEngagement

In today's digital age, where automation and analytics rule, 🌐✨ we must not forget the importance of the human touch. Having a dedicated account manager means you're not just another number in the system. 🤝 It's about building a relationship that understands your business beyond the data. These professionals provide insights, tailored advice, and a listening ear to your concerns, making technology work for you, not against you. They ensure that automated solutions are aligned with your business goals, offering a personalized experience in an otherwise automated world. 🌟 #DigitalWorld #HumanTouch #BusinessGrowth #PersonalizedExperience Roosevelt Media Group is at the forefront of blending technology with personal service. 🚀💡 Our dedicated account managers work hand in hand with our clients, ensuring that our automated analytics solutions not only meet but exceed their business needs. Interested in seeing what a difference a dedicated account manager and cutting-edge technology can make for your business? 💬 #Innovation #RooseveltMediaGroup

A follow up on focus groups: I do not value focus groups, I do not find them effective. And any company that uses focus groups within a brand and marketing context is only highlighting their weakness in leadership and abilities. Quite often, the focus group is populated with the wrong targets and the target doesn’t have all the information. While focus groups can provide valuable qualitative insights,in other industries and purposes, relying on them for critical brand and marketing decisions can be misleading. Focus group data often reflects individual opinions and assumptions, potentially lacking the broader market context and statistical rigor necessary for robust decision-making. A more effective approach prioritizes a foundation of rigorous research and a clear, confident internal vision. This involves answering fundamental questions such as: What are our desired outcomes? (Defining clear, measurable goals) What strategies will best achieve these outcomes? (Developing a roadmap with actionable steps) What are the potential risks and rewards associated with these strategies? (Conducting thorough risk assessments) What resources and capabilities are required to execute these strategies successfully? (Identifying internal strengths and necessary external partnerships) By cultivating a strong internal vision and empowering stakeholders with the knowledge and confidence to execute it, companies can navigate the complexities of the market more effectively. External inputs, such as customer data, should be gathered by listening to the complaints and observing behaviors, which are integrated strategically to inform and refine the overall strategy, rather than dictating it. PJClayton & Co.

Empower your brand to strive for a different path and resolve to innovate at a strategic and critical skill level. Come and discover how our well-crafted guidance can differentiate your business and propel you ahead. Contact Adhrit consultancy today and redefine your path to success. 🌟 🔍 The law of competition has always led us to become hypersensitive, focusing more on competition rather than ourselves. Marketers are more aware of their competitors' brand strengths, weaknesses, and actions than their own. Marketers constantly find themselves nonplussed if they have to mention their top 2 strengths. It is high time we see competition in a different light. During the initial phase of branding, when we establish the distinctiveness of our value proposition through a systematic approach, Marketers don't have to worry about the differential. The best way to compete is to "refuse to compete #BrandInnovation #StrategicLeadership #CompetitiveEdge #MarketingStrategy #BusinessDifferentiation #UniquePath #LeadershipInsights #BrandSuccess #InnovationConsulting #StrategicGrowth #ValueProposition #RefuseToCompete #MarketingExcellence #BusinessTransformation #ConsultingExpertise

𝗪𝗵𝘆 𝗶𝘀 𝗕𝗹𝗲𝗻𝘁 𝗮 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁’𝘀 𝗯𝗲𝘀𝘁 𝗳𝗿𝗶𝗲𝗻𝗱 ✨ You’re a strategist, a visionary, a leader. Your expertise shapes strategies, drives growth, and creates opportunities where others see challenges. At Blent, we know the value of your work, and we’re here to ensure you have the tools to 𝗹𝗲𝗮𝗱, 𝗶𝗻𝘀𝗽𝗶𝗿𝗲, 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 that go beyond expectations. Every insight you deliver helps your clients 𝘁𝗵𝗿𝗶𝘃𝗲 in an industry defined by rapid change and growing complexity. You’re not just solving problems you’re 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝘂𝘁𝘂𝗿𝗲𝘀, one decision at a time. Blent is here to 𝗺𝗮𝗴𝗻𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻, helping you 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲, 𝗱𝗼 𝗺𝗼𝗿𝗲, 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗺𝗼𝗿𝗲. Together, we’ll turn challenges into opportunities and possibilities into measurable success. How Blent amplifies your expertise: 💡 𝗧𝘂𝗿𝗻 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 - Transform complexity into clarity with P&L dashboards, labor insights, and menu engineering tools designed to simplify operations. 📈 𝗨𝗻𝗹𝗼𝗰𝗸 𝗵𝗶𝗱𝗱𝗲𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 - Use pickup reports, guest segmentation, and demand forecasting to identify untapped revenue streams and maximize potential. 🔮 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝘁𝗼𝗱𝗮𝘆 - Plan ahead with seasonal trends, cost planning, and market analytics that give your clients a competitive edge. 🏆 𝗦𝗲𝘁 𝗻𝗲𝘄 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗼𝗳 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 - Benchmark KPIs like RevPAR, ADR, and occupancy rates to create actionable strategies that elevate your clients above the rest. Imagine stepping into every client meeting with insights that inspire 𝘁𝗿𝘂𝘀𝘁, strategies that 𝗱𝗿𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲, and solutions that 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. With Blent, you’re not just delivering results, you’re creating impact that lasts. 𝗬𝗼𝘂 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻. 𝗪𝗲 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝗶𝘁. ✨ 👉 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗱𝗲𝗺𝗼 and see how Blent turns your expertise into unstoppable impact. https://bit.ly/3qqvDct 💥 Want to dive deeper into how Blent empowers consultants to lead with clarity and confidence? 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 🔗 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁! #Blent #HospitalityTech #HospitalityConsulting #DataDrivenDecisions #EmpoweringConsultants #HospitalityInnovation #OperationalExcellence

At Blent, we believe consultants should focus on what they do best: shaping strategies, driving growth, and delivering impactful results. That’s why we take care of the tech barriers, creating tailored frameworks directly within Blent to empower your mission. 💼✨ 🔧 Let us handle the complexity, so you can lead with clarity and confidence. 👉 Join us and discover how we make your vision unstoppable

Leveraging the wisdom of industry experts can be a game-changer and in today's fast-paced digital world, understanding what truly works with clients is more crucial than ever. The insights of our amazing peers at the Fast Company Executive Board, including Valerie Vacante, Barry Lowenthal, Christena Garduno, Dan S. and other seasoned professionals offer actionable strategies that are tried, tested, and tailored to current market dynamics. Carpe diem and embrace the power of collaboration and continuous learning to stay ahead of the curve! #ClientEngagement #BusinessGrowth #IndustryInsights

Research for Good Promotes Rich Silva to President to Lead Operational Excellence and Drive Growth Seattle, WA — July 24, 2024 — Research for Good Inc., a premier partner in audience insights solutions, is pleased to announce the promotion of Rich Silva to President, effective immediately. Previously serving as Chief of Staff, Silva has been a key leader, significantly contributing to the company's success. "RFG has reached a pivotal point in the company’s journey," said Matthew Ronco, Co-Founder. "Promoting Rich to President is a testament to his exceptional contributions and leadership. With his comprehensive knowledge of RFG’s value proposition, operations, and strategic priorities, I am confident he will continue to fulfill the company vision while maintaining the highest standards of operational excellence." As President, Silva will now lead innovation for RFG’s DataForce platform and Audience offering, along with client management, business expansion and ongoing oversight of day-to-day operations. Preserving the RFG co-founders’ culture of collaboration and forward-thinking will remain a crucial priority. "I am honored to take on the role of President," said Silva. "Research for Good has a terrific team, market-leading technology, and audience products that support amazing clients with whom we have built deep relationships. Together, we will continue to drive growth and deliver value for our customers. I look forward to leading the business toward the bright future for which we have been positioning ourselves." About Research for Good. Research for Good has revolutionized sampling rigor for consumer insights with our industry-leading DataForce platform. By algorithmically recruiting both breadth and depth of samples at an exceptional level of quality and reliability, we provide brands with profound, data-driven understanding of humans across all aspects of their lives. Our approach ensures businesses gain unparalleled, authentic insights, enabling deeper human connections and driving sustainable growth. Positioned at the forefront of the evolving insights landscape, Research for Good empowers brands to make informed, impactful decisions that enhance innovation and success. More information is available at www.researchforgood.com. For service queries contact sample@researchforgood.com

𝑻𝒖𝒓𝒏𝒊𝒏𝒈 𝑾𝒐𝒓𝒅-𝒐𝒇-𝑴𝒐𝒖𝒕𝒉 𝒊𝒏𝒕𝒐 𝒂 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑮𝒓𝒐𝒘𝒕𝒉 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 Word of mouth is not just powerful. In our experience, we have found it to be the primary driver of sales of between 30% to 50%, and also the most powerful influencer of purchase decisions. This is almost 4-times greater than TV Advertising! But here’s the challenge: How do you create customer experiences so remarkable that they are worthy of recommendation? The answer lies with your frontline staff who interact with your customers every day and they know exactly what works and what doesn’t. But remember that without involvement there is no commitment. Which means that unless you involve your frontline staff in crafting and delivering great experiences, there is no way that you can achieve your goal of improving word of mouth. Armed with robust data and experience in this space, we empower all our clients by training their frontline managers with our proprietary toolkit. This toolkit enables them to lead ideation sessions based on real insights. It also ensures that staff feel heard, aligned with company values and are empowered to deliver exceptional service. The Result? Customers notice this proactivity and share their positive experiences, thus becoming your strongest advocates. Let me share here that this approach has helped our clients achieve Net Promoter Score® increases of up to 80 points in B2B and 60+ points in B2C. This is solely because a well-executed CX/NPS® strategy that is backed by employee buy-in can transform feedback into unstoppable business growth. #cx #customerloyalty #employeeengagement #leadership #frontlinestaff #engagedstrategy #chrisroberts #nps #businessgrowth #wordofmouth #customerreferrals NPS®, Net Promoter® and Net Promoter Score® are registered trademarks of NICE Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.